YouTube or Hosting Outfit to Boost Pages?
-
Okay, so have used video to both get my pages to rank and have Google see the Youtube result as another result for the same keywords as our page(s).
All good.
Now I'm thinking, "Self, am I better off embedding the video on our site with a third party service other than Youtube or continuing to embed the video from Youtube?"
Would I be more likely to have our page show up higher and with a little player icon in Google SERPs if I hosted it outside of Youtube?
Your thoughts?
Thanks!
-
Hi Sha & Gianluca,
Thanks for the thoughtful responses. I guess my only thing with Wistia is that it looks kind of expensive. If it were cheap, I would for sure go with it.
Gianluca, we've embedded youtube on our site before. Are you saying that if I did what I always did, but submitted a video sitemap to Google showing x video on x page, I'd get the video result benefit in Google's serps? If that's all it takes, I feel silly for not doing that before!
Best...Michael
-
Sha gave a great answer, but i offer you an alternative:
host the site in YouTube but:
- create a video sitemaps in order to specify that the video is on your site. That way, it is possible that Google will show your video "attached" to your web page in the Unversal Search (both as organic and video result). A quite good video sitemap generator is "A1 Sitemap Generator". If you run on Wordpress you could use this plugin: http://wordpress.org/extend/plugins/xml-sitemaps-for-videos/
Then, follow what Paddy Moogan suggests in this post on Distilled: Getting Links and SEO Value from your YouTube Videos
That post explains very easily how to create an embed code for the YouTube video embedded in your page in order to offer the opportunity to others to use it in their sites... and with an attribution link to your site.
-
Hi,
I would host on site using a service that will create & submit video xml sitemaps and give you access to awesome statistics, while passing link credit back to your own site, no matter where it gets shared.
Wistia would be my preferred option as I know that they fit the bill on all counts, but there are a few good services out there, so you could check out what is on offer.
This post from the SEOmoz Blog will give you an idea of the kind of data you have access to with the Wistia service, so you can make clear comparisons.
Of course, you can also add content to youtube, but I believe it isn't possible to create video xml sitemaps for youtube content.
Hope that helps,
Sha
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my home page ranking much higher than my collection page?
Hi everyone, Why is my client's home page ranking high for a certain keyword phrase rather than a collection page I have which is well optimised for this keyword? The collection page is on the 10th SERPs page. I did see there were keywords used in the footer of page and the keyword was also used in some intro text on the home page so I removed the keyword from these two places nearly 2 weeks ago and requested google to reindex both the collection page and home page and I've not seen any improvement of the collection page's ranking in SERPs. I also changed the meta description and meta title as the ctr was poor but there wasn''t that many impressions either. It is a competitive keyword organically so maybe the collection page's authority is just not good enough compared to the competitors hence why they are choosing the home page as it has higher page authority however this still is not helpful to searchers who land on home page. Does anyone have any ideas of what else I can do to get google to rank the ocllection page higher for the keyword instead of home page?
Intermediate & Advanced SEO | | TZ19820 -
Issue with AMP pages
Hello, We have implemented AMP on our blog pages, but now some of the Web pages are also being shown like AMP pages. ( no footer and no navigation ) What could have gone wrong ? Thanks
Intermediate & Advanced SEO | | Johnroger0 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Category Pages
I'm debating on what the best category structure is for a recipe website and was looking to get some advice. It's a recipe/travel/health fitness blog but recipes reign on the site. Should it be: Option A website name\recipe\type of recipe\URL of specific recipe or Option B website name\type of recipe\url of specific recipe (and just cut out the 'recipe' category name) Any advise would be appreciated! Thanks!
Intermediate & Advanced SEO | | Rich-DC0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
Duplicate pages with http and https
Hi all, We changed the payment part of our site to https from http a while ago. However once on the https pages, all the footer and header links are relative URLs, so once users have reached the payment pages and then re-navigate back to other pages in our website they stay on https. The build up of this happening has led to Google indexing all our pages in https (something we did not want to happen), and now we are in the situation where our homepage listing on Google is https rather than http. We would prefer the organic listings to be http (rather than https) and having read lots on this (included the great posts on the moz (still feels odd not refering to it as seomoz!) blog around this subject), possible solutions include redirects or a canoncial tags. My additional questions around these options are: 1. We already have 2 redirects on some pages (long story), will another one negatively impact our rankings? 2. Is a canonical a strong enough hint to Google to stop Google indexing the https versions of these page to the extent that out http pages will appear in natural listings again? If anyone has any other suggestions or other ideas of how to address this issue, that would be great! Thanks 🙂 Diana
Intermediate & Advanced SEO | | Diana.varbanescu0 -
Wrong page in serps
Hi
Intermediate & Advanced SEO | | niclaus78
I've been working with a law firm's website for a couple of years and we've encounter a problem. The pages were divided to target employers and employees separately. For the very targeted keywords mentioning either employees or employers everything was good but for broader less targeted keywords e.g unfair dismissal keywords chooses either one or the other which is a problem. Now I created this ''bridge'' pages where all the topics are explained and then users are directed to and then they will chose where to go. the problem is a lot of off page was created during this years either targeting on or the other. What I plan to do is: -Create a new site map and changing the priority, so the new pages will have a priority 1 and the others less. - bookmarks, articles, etc will be targeting now to the new pages. I place the new pages linked from the home page so that they get the link juice of the home page and they are also now more a category page in the map, so a level up comparing to the previous ones. Questions: 1- Is it worthwhile adding a rel canonical tag to the new pages and rel alternate to previous pages, or if its not a question of duplicate content it shouldn't have an impact? What other things should I take into consideration? Thanks a lot. nico0 -
301 a page and then remove the 301
I have a real estate website that has a city hub page. All the homes for sale within a city are linked to from this hub page. Certain small cities may have one home on the market for a month and then not have any homes on the market for months or years. I call them "Ghost Cities". This problem happens across many cities at any point in time. The resulting city hub pages are left with little to no content. We are throwing around the idea of 301 redirecting these "Ghost City" pages to a page higher up in the hierarchy (Think state or county) until we get new homes for sale in the city. At that point we would remove the 301. Any thoughts on this strategy? Is it bad to turn 301s on and off like that? Thanks!
Intermediate & Advanced SEO | | ChrisKolmar0