Keyword rich domains

[dantmurphy]

Hi,

Our site is beingthere.com.au

We are in the business of video conferencing in Australia.

I was wondering if there would be any benefit of purchasing keyword rich domains such as

www.videoconferencing.net.au

www.video streaming.net.au

What would be the benefit(s)?

And

How would I go about using these domains to maximise SEO benefit?

Thanks

Dan

[dantmurphy]

Hi Guys,

I just registered on www.videoconferencing.com.au directory

http://www.videoconferencing.com.au/beingthere-video-conferencing-australia/

Hopefully this will assist with ranking for 'video conferencing'

Thanks for all your help

[EGOL]

Don't underestimate the money-making ability of an info site.   

[EGOL]

I agree with Dignan.    You will need to give up beingthere.com.au and replace it with videoconferencing.com.au.

Is there any other way of using these URLs to boost SERP for the 'video conferencing' keyword?

Not in any way that I think will work effectively.

[dignan99]

Yes you would change it, but you would most likely do a 301 redirect from the old site to the new site so you do not lose pagerank.

[dantmurphy]

Thanks dignan99

[dantmurphy]

Thanks Egol,

Can you please confirm I am correct in my understanding, if I were to purchase any of these keyword rich domains i would need to change the root URL of our site to www.videoconferencing.com.au rather than beingthere.com.au?

Is there any other way of using these URLs to boost SERP for the 'video conferencing' keyword?

thanks

Dan

[dignan99]

HI Dan,

The only way there would be value in purchasing those, IMHO, is if you had a stellar piece or hardware or software that may have a chance at dominating the industry.  An informational site would not be worth the potential high cost of such ketyword rich domains, as software or hardware companies that dominate them have no need for this.

The keyword rich domain name ship has already sailed.

[EGOL]

I would be getting in touch with them right away.  At least before they see this thread.

They will probably want a mint for those domains but if you know what to do with them they could be really valuable.

[oznappies]

I Agree with Egol, and actually http://www.videoconference.com.au/ and http://www.videoconferencing.com.au/ are both parked domains and probably for sale. Check http://whois.domaintools.com for owner details.

[EGOL]

Those would probably be a little easier to rank for exact match keywords.  However, the problem will be lots of people will forget about the .net and type .com.  That might not sound like a big deal, however, the more successful your business becomes the more traffic and money you will loose to the guy who owns the .com.

If you are serious about this business try to get the .com.  It might cost thousands but you will lose that much over time.  Or, attack with your current domain which sounds brandable.