Article spinning - is it a spam or legitimate way to build SEO
-
I am being told by one SEO company that article spinning is the best way to achieve best rank on google.
They use software that modifies articles and then submit them into lots of blogs and directories.
I am worried that this is not a good long term strategy vs manually writing articles and put them into directiries
-
A badly-spun article can also make your company look bad and incompetent. Do you really want your company name attached to an article that was written by a machine? And do you want a backlink from a spammy blog or directory that is filled with other such articles? You're not getting on most of the good sites with that type of article, as the good sites have humans that can spot these articles and leave them in an unpublished purgatory (at best) or ban the submitter/destination URL from that entire site.
Now that it's been a couple of months later, can you tell us what you decided to do, and anything interesting you found?
-
I guess I'm not quite as polite as the rest of these folks. As far as I'm concerned, article spinning, at its best, is spammy and does the client an injustice. At it's worst, it's theft, as many spinners start with someone else's work as a base.
Neither definition fits what I think my clients deserve.
-
This sort of approach may have worked in the past and does still work today but is less likely to work in the future as Google attempts to redcue the benefits of this spammy technique.
Poor quality articles or virtually duplicate articles spread wide across the web do nothing to add value to the user or their search engine results so Google's "boffins" will be working against this approach.
This approach may be best for the SEO company as it is a short term solution that may mean they can reach certain targets or get paid certain bonuses but it is not a technique built on the principles that will help a site rank higher for longer.
Improving on-page factors, ensuring that the sites architecture isn't working against the site, natural link building and focusing on improving content are areas that the SEO company should be looking at if they want to provide results that last.
-
I agree with Adam.
How would you define article spinning? What is the purpose of article spinning? What's the benefit for users?
I'm afraid the purpose is to generate as much automated content to boost the number of pages artificially on your website. I don't see any benefits for users.
Looking forward to our feedback.
-
Article spinning is certainly not the best way to achieve top rankings. In general, I would consider it "probably spammy" depending on how it is done. Google is actually starting to crack down on article marketing in general a bit with the recent Panda/Farmer update. There are definitely better strategies to focus on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
SEO for a Product Domain
Hello there, I wanted to thank you all in advance, you have been very helpful with your insights so far. One of our clients is starting a new domain for a specific product he has. The client is providing his products in canada/usa. (For exemple, let's stay "nike.com"(company) just launched "jordan.com"(line of product) and wanted to rank "jordan.com" higher. I was thinking about starting with citations for the new domain/product. The thing is, since its a product, it feels wierd to do citations as usual and start a GMB account. In your opinion, what is the best way to start SEO with a product specific domain? Is citation or GMB still a good idea?
Link Building | | H.M.N.0 -
Quick way to review Disavow?
We've recently taken on a new client that has a very large Disavow file. I'm wondering if any good backlinks are being disavowed in the list and want to do an audit but wondered if there was a tool I could use that could give me some high level stats on each of the domains in the Disavow? Ideally, I'd love to be able to drop a list of domains into a tool that can tell me PR, DA, Spam Score, Citation Flow, Trust Flow in an exportable table. Does such a tool exist?
Link Building | | Marketing_Today1 -
Outbound links for SEO
A colleague of mine is arguing that having the right outbound links on your website is important for SEO. It seems to me that it would help Google and other SEs to categorize your site, but it wouldn't be a significant ranking factor in itself as anyone could do that. This is being used as an argument to keep links on our site linking to theirs. I've not done any experiments with it, however, and the site in question is ranking fairly well currently. I just don't think that's the main ranking factor as they have fairly good backlinks as well. Anyone have direct experience with this sort of argument? Thanks, Tom
Link Building | | TomBristol0 -
Does Spelling and Grammar Effect SEO?
I have heard conflicting reports on this, so I wanted to double check. Will poorly written posts and articles affect my rankings in SEO regards. I'm just unsure because on some sites i'v been working on recently I have seen some drops thanks.
Link Building | | ilyaelbert0 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
Link Building - Nofollow
Hello It's worth getting links nofollow? It will count for google? For example links from Yahoo! Answers.
Link Building | | eder.machado0 -
Building on specific keywords
Hi Guys, I'm will be building on specific keywords for my site and I'm thinking of doing some article marketing & I would like some advise, please. I'm going to write 10 300 word articles and within each article I will have 2 anchor text links going back to my site. To reinforce this I will be pinging the articles once completed. I will be submitting the articles to ezine, go articles etc. Advise and some other suggestions as to best practice for building on specific keywords would be appreciated, thank you.
Link Building | | Socialdude0