Link Building Through Blogs
-
A client of mine wants to look into new areas of link building after convincing them that their current link building strategies (purchasing multiple links from god knows where) was not working well for them. Essentially I felt they were spinning their wheels.
Now, we are looking into content related blogs to get some honest links for their site. They sell sports equipment and we are looking at sports blogs to get links/partnerships. Most of these blogs want sponsorship fees or advertising fees.
From an ethical standpoint I understand buying links is not the best idea. But because these are blogs that earn traffic, have relevant content, and can be helpful for the advertisement aspect to link to people who might be interested in their products as well.
There shouldn't be a problem in acquiring a few of these links if the budget allows for it, correct? Also are blogs a good source to acquire links from?
-
Consider posting excellent content in a dedicated area of the merchants site..... great articles such as...
"How to select a mountain bike tire for sand, mud, rocky, road or leaf litter surfaces"
"How to change a mountain bike tire in 60 seconds"
A sporting goods site could have hundreds of these articles that answer common customer questions and demonstrate expertise and credibility. They also sell products such as the tools needed to change that tire.
Mountain bike blogs will link to these articles individually or as a collection if you have done a great job. Ask them to write one for you and they will link to it bragging (and you get free content).
These will be articles with lots of photos, quotes from experienced riders, short video and more. They can attract links from mountain bike clubs, manufacturers, bloggers and more.
-
Why don't you get them to try and review things? This has always worked really well for me.
You could also do something a bit more creative like a competition based on the best story, post or article (on their blog), a sports blogger award (nomination badge placed on blog linking to page on your website containing details of the award) or asking to become a guest contributor.
Blogs are a really good way to go though as they update their content regularly and gather lots of good links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor Blog and Website DA and links
Hi There We have a mature website and a mature blog with over 500 genuine blogs written on it over 4 years. In terms of actual "people" value it has to be high. We used to get 1000 visitors per day, we now get 300. We still have 850 subscribers so its of a certain size. However we have been hit by the Penguin/Panda updates and our DA has dropped to what everyone is telling us is too low for a site like this and we still have a google backlink problem, unyet we only have 190 external links that we think are all OK now. The problem we have is that we seem to have too many links from the blog to the main website with the same anchor text. This has occurred with a blogroll style link to the home page which appears on every post/page of the blog, also I think we have too many anchor same anchor text links to product pages (Motorola ES400) and category pages (Tablet PC). We're going through changing these now so that we have the right mix but the specific questions I wanted to ask were: 1. Will loads of links with the same anchor text affect us if the blog is counted as internal links. Its on the same "blog" sub-domain as the main website. 2. Will this affect the DA of both sites? 3. Is Wordpress capable of damaging us with all the extra pages it creates automatically. We've done nothing but genuine content posting here and i'm sure we can get it back but it kind of really demotivates you when 2/3rds of your traffic goes overnight. Many thanks for any help.
Link Building | | Raptor-crew0 -
Is it time to pay for link building?
I've been using the Moz tools for a while now and love them. Our SEO efforts are certainly paying off as we're ranking well for a lot of our desired keywords. That being said, I'm finding link building to be a very frustrating process. As much as I like to be hands on and try to do everything, I'm wondering when it's time to "throw in the towel" and hire someone? Is there anyone else who might have gone through a similar evolution? I'd love to hear some other stories about how or why you decided to hire out your link building. I'd like to think that whatever we spend on link building could likely reduce our reliance on AdWords, although I'm not sure how this would really play out over time.
Link Building | | koalatm0 -
How much is a fair amount to pay for link building services?
It would be useful to get some feedback from those paying for SME/SMB website link building services re how much is a fair amount to pay and what you are getting for this.
Link Building | | Luia0 -
When is link building an SEO priority? (vs. something else)
I'm considering hiring an SEO vendor for link building, and assessing whether or not my website really needs link building, vs. another SEO priority (for instance, I KNOW there's an opportunity for local SEO). What factors should I look at to determine if link building is a high priority? Should I just compare the number links my site has with competitors, using a tool like Open Site Explorer?
Link Building | | HZseo0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Is this link building concept white or black
These guys have a service for bloggers and advertisers - advertisers submit their wares for review and bloggers review providing text links - they also let people know they are getting paid for the review is this another grey link building tactic https://www.reviewme.com/ and what about https://www.text-link-ads.com/r/advertisers
Link Building | | GardenBeet0 -
Recommended Link Building Companies UK and Europe
Before everyones pounces on this question and says "You should do your link builidng yourself" please bear in mind there are two people in my team (including myself) to manage multiple websites in 23 countries! Does anyone have any recommendations for quality link building companies in UK or in France, Italy, Germany and Spain? Only quality companies please! SEO agencies will be considered!
Link Building | | TWDCEMEASEO0 -
Link building tools/sites
I am looking for a way to share my content in multiple locations to build back links without having to upload one at a time per location. For example- if i write an article and i upload it to ezine articles and then post it over on my blog- it will then post over on my twitter and facebook and linked in. However- how i can also get this article with back links into shared sites, bookmark sites, and other locations online to help build my inbound marketing for back links. I'm trying to find a way to save time while building out the links.
Link Building | | LauraThomas0