Link Building Through Blogs
-
A client of mine wants to look into new areas of link building after convincing them that their current link building strategies (purchasing multiple links from god knows where) was not working well for them. Essentially I felt they were spinning their wheels.
Now, we are looking into content related blogs to get some honest links for their site. They sell sports equipment and we are looking at sports blogs to get links/partnerships. Most of these blogs want sponsorship fees or advertising fees.
From an ethical standpoint I understand buying links is not the best idea. But because these are blogs that earn traffic, have relevant content, and can be helpful for the advertisement aspect to link to people who might be interested in their products as well.
There shouldn't be a problem in acquiring a few of these links if the budget allows for it, correct? Also are blogs a good source to acquire links from?
-
Consider posting excellent content in a dedicated area of the merchants site..... great articles such as...
"How to select a mountain bike tire for sand, mud, rocky, road or leaf litter surfaces"
"How to change a mountain bike tire in 60 seconds"
A sporting goods site could have hundreds of these articles that answer common customer questions and demonstrate expertise and credibility. They also sell products such as the tools needed to change that tire.
Mountain bike blogs will link to these articles individually or as a collection if you have done a great job. Ask them to write one for you and they will link to it bragging (and you get free content).
These will be articles with lots of photos, quotes from experienced riders, short video and more. They can attract links from mountain bike clubs, manufacturers, bloggers and more.
-
Why don't you get them to try and review things? This has always worked really well for me.
You could also do something a bit more creative like a competition based on the best story, post or article (on their blog), a sports blogger award (nomination badge placed on blog linking to page on your website containing details of the award) or asking to become a guest contributor.
Blogs are a really good way to go though as they update their content regularly and gather lots of good links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building Links for an E-Waste Recycling Business
Hi everyone. I was wondering how I could build a solid link profile for an e-waste recycling business. Should I try to get links from local government bodies, the better business bureau, and the chamber of commerce? How have people done this before? I must also note that my business doesn't have a physical location per se in every city, but will travel to a client instead. Thanks!
Link Building | | Charles_Murdock0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Most effective method for link building?
From your experience, what have you found to be the most effective method for link building? It's starting to look like the only way to receive good links is by writing great content or offering great services and allowing the links to come in naturally (which is obviously the most important thing anway), but are there still any effective methods of getting valuable links through link building, apart from having personal connections and relationships with site owners?
Link Building | | eli.boda0 -
Link building / baiting in the Google zoo
I work for a consultancy, and in the past most of our links have been acquired by giving away privacy statements etc for websites, including a link back in the body of the document, and making it a licensing requirement that the link be kept. We're launchinga new site. We want this one to be whiter-than-white, and would appreciate some advice on the following options. Option 1: no links Remove the links from the documents, and don't require links for the use of the documents. Leave a non-linking credit in the documents. Perhaps ask nicely for links from other pages. Option 2: links on other pages Remove the links from the documents, but make it a licensing requirement that users will link to our site from another page on their site. I appreciate that most won't, but some will. Option 3: retain the links Keep the links in the document, using domain name (with and without http and www) and business name anchor text. Option 4: script the links Use scripts to generate randomized links in the documents, so that no two are the same, but with relevant linking text for the most part. We're risk-adverse with the new site, and it will pick up some links "naturally". We're therefore tending toward option 1, on the basis that it may well generate as many links as option 2. Which of these options would you choose? Are there any other options we should be considering?
Link Building | | seqal0 -
Outsourced link building?
My company is looking at outsourcing part of our SEO - some supplementary link building to boost some deep links. What does the SEOmoz community think of outsourcing link building? Every company that I've researched seems to employ very low quality techniques, which ends up with a bunch of spammy/sidebar/links page/comment links. Are there companies that specialise in high quality link building? We would definitely be looking for people that would do things like write engaging guest posts, etc, rather than spamming our brand across the internet. Are there any lessons that you've learned that you can share with me?
Link Building | | AlecPR0 -
How much Link Building?
I'm wondering how much additional directory links to a site, on a monthly basis, would be too much, and potentially seen as too manufactured in Google's eyes. I am referring specifically to good quality, or relevant, directory links, nothing very spammy. I know there is no specific number, just wondering what the consensus is. Would a 10% monthly increase in linking root domains generally be considered too much? 5%? Thanks for your input!
Link Building | | NiallTom0 -
Link building by inviting bloggers
Hi everyone, I'm relatively new to SEO, and I have a question on a link building strategy for a holiday resort I am working on. The resort has a paintball arena and zorbing facilities at their premises. I want to use this in the link building strategy and the owners have agreed to have an open day for bloggers. Basically the resort will invite 20 local bloggers for a day to their resort. They get to play paintball, zorbing and get to see the resort in exchange for an honest write up about their day at the resort. I am looking at asking the bloggers to write about the event twice (Once before, and once after they visit the resort) with a minimum of 4 links to the website. I want to know how I can identify the top bloggers? What factors should I consider while making a list of 20 bloggers, and how do I measure these factors? Also, is this a good strategy for link building? And please feel free to add anything else you think I am missing out on, or will help in the link building. Cheers! Arjun
Link Building | | ArjunRajkumar0 -
Article Submissions for Link Building
Does anyone have any experience submitting articles as a Link Building method, and if so, do you have any specific submission sites that you would recommend?
Link Building | | OrganicDigital0