Outsourced link building?
-
My company is looking at outsourcing part of our SEO - some supplementary link building to boost some deep links. What does the SEOmoz community think of outsourcing link building? Every company that I've researched seems to employ very low quality techniques, which ends up with a bunch of spammy/sidebar/links page/comment links.
Are there companies that specialise in high quality link building? We would definitely be looking for people that would do things like write engaging guest posts, etc, rather than spamming our brand across the internet. Are there any lessons that you've learned that you can share with me?
-
Here are a few examples of linkbuilding companies - http://www.seomoz.org/article/recommended#link-building
-
There are only quite a few high quality SEO teams who specialise in linkbuilding and these guys definently charge a premium.
Alec the best advice I can give you is to actually develop a specialist inhouse or hire an external freelancer that will take on a bulk of the work. Specifically having a specialist inhouse brings many benefits which include:
- Over the long term you are reducing costs to the business.
- They will actually care more about the work they are doing and find relevant links. Plus they have more understanding of the client.
- They can work along with other SEO's in the team - economies of scale.
- They will work to build a quality database source of referring domains (applicable to each industry), which can be used again and again. You are essentially building this database as a USP for your clients. This will give you leverage to charge more for your work.
To do all this you will need to automate alot of the research related processes when finding links. Scaling linkbuilding inhouse or externally also requires a great project management software where you can effectively track each task.
Hope this helps,
Vahe
-
Hi Alec,
You will possible find SEO agencies which will create quality backlinks, I have no doubt regarding this. But will you find company which will do that cheap? - I do not think so.
Still if interested I could point out a few people, who can deliver the quality job. Just hit me up with a Private message.
I hope you will find some great SEO agencies here (or maybe you could post it on the LinkedIn group also).
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Frequency of Manual Link Building Monitoring
Hey Moz! We're in the middle of performing a link remediation campaign, and had a question regarding new links. We do not acquire any links through methods that break Google's guidelines, but we recently discovered a suspicious link to our website that happened organically. What is the recommended frequency for manually checking all newly discovered links to our website in order to catch/remove toxic links? Monthly? Bi-monthly? Yearly? Thanks in advance!
Link Building | | TheDude0 -
Reputable High Quality Link Building Company
Hi We are looking for a reputable high quality link building company. Can anyone recommend any and how much would we expect to pay? Thanks Andrew
Link Building | | Studio330 -
Any value in link building to local pages on my site?
If I'm trying to rank for the term 'wedding band' with my url: http://www.musicliveuk.com/home/wedding-bands will linking to local pages such as: http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london help the main page to rank? I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small. So is it worth me spending time building links to these local pages in order to try and help the main page rank?
Link Building | | SamCUK0 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
Your opinion of link building strategy
Hi all, I just started working on the optimization of highly competitive keywords on one website. I already started posting articles in reputable directories, but as you know, more quality links are needed. To do that I created the following strategy: (see the uploaded image or http://i.imgur.com/9HCiM.png) The idea is to buy new domain and build page rank to this domain by other 3,4 domains that I will buy with PR3. Those 3 domains will contain low quality text generated by spinner just to keep that PR. Then those 3 domains will give PR to the newly created website which will contain only professionally written information and sometimes will give links to me. At the end I will get high quality links. I know it's hard work, but posting PR articles will not be enough. I will continue to spy the competition via SEOMoz OSE but for now that is the idea that I have for quality links. Share your opinion 🙂 9HCiM.png
Link Building | | VasilTasev0 -
Link building options...slim
I am in a smaller town and sell real estate. I have seen a lot of the competitors links and some of them are just blog commenting spam and things like that (although they are ranking well for certain terms and their links are coming from sites that have nothing to do with real estate.) I guess what I am trying to say is should I start going after links from other towns/cities in my state or should I go outside of my state and start looking for other links in other cities and states? I have bought my townstate.com from someone recently and it ranks highly for town,state. I am trying to find different ways to get to number one for my "town, state real estate". What would you do? Would you continue to add content once a week or so as well as build links? Thanks!
Link Building | | blake-766240 -
Link Building Management Tool That Syncs Sweetly With Google Analytics
Hi, I would like a link building management tool that syncs with Google Analytics, so that I can Easily see traffic referrals from link acquired sites Easily see traffic from keywords that were anchored in the link acquisition Browny points for the tool to be a CRM as well. Raven Tools cant do this. Does anyone know of a tool? Or do I keep building custom reports in Google Analytics! Thanks.
Link Building | | DigitalLeaf0 -
Link Building - Goals and Expectations
I'm trying to set concrete goals around link building and I'm wondering if anyone has any insight on what is reasonable to expect. If we are reaching out to 10 sites a day in a non-spammy, relevant way, is it reasonable to think that we'll get 5 links back, 2 links? I just don't know. Tips and tricks are welcome too!!
Link Building | | ehorndahl0