How to relate two sites Domain Authority
-
Hi All
I have been looking at advertising on some fashion blogs for our online store. Both sites have decent traffic though A is stronger than the B with more than double the traffic, Therefore given equal relevance to our business sunglasses (www.pretavoir.co.uk) it would be fair to predict that A would result in double the number of conversions.. However another interesting aspect to making a decision on which sites to advertise is their Domain Authority and how much link juice they can pass. Therefore my question is this; Putting aside any potential click through traffic, if site A Domain Authority is 70 (link to be on homepage) and site B Domain Authority is 35 is the value of site A double that of site B or is there a less linear relationship (just as with page rank). Site A are charging 500$ per year for an advertising link and Site B 100$ per year would it better business to take 5 x Site Bs or is the linkjuice passed by one DA 70 site worth more?
Your thoughts would be most appreciated..
-
Since you were looking to Advertise, I was thinking you were looking for referal clients. In that case is it worth paying for advertising, most SEO companies can get you on good DA sites with a good article submissions. It is mentioned on here a bit that multiple good C-Block DA's help to improve your link juice. So good links on lots of good ranked relativant sites should help your ratings more than a single link on a DA70 that you paid $500 for. I know Australia is a smaller market than UK but have moved all our main keyphrases to page 1 or 2 in a very short time by getting good links from on-topic related sites and getting A's for all of them in on-page optimization.
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Strangely, it is not that straight forward when it comes to conversions. If the traffic to site B are more in the market for your sunglasses (i.e mostly from France) compared to site A who's traffic could be from Scotland. the conversions could be better on site B to site A.
I would say if you are only talking about $600 a year, do both.
Check with Keyword tool and Rank Tracker to see where the two sites rank in relation to keywords you consider important for your site to see if visitors would see site A or B and be able to follow your Ad.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Utilizing one robots.txt for two sites
I have two sites that are facilitated hosting in similar CMS. Maybe than having two separate robots.txt records (one for every space), my web office has made one which records the sitemaps for the two sites, similar to this:
Technical SEO | | eulabrant0 -
Why is Google not indexing my site?
I'm a bit confused as to why my site just isn't indexing on Google. Even if I type in my brand name, my social channels rank and there's no evidence of my website. I've followed all of the advice I've read and gone into webmaster tools and got the Wordpress yoast plug-in but nothing seems to be making a difference!One thing I've noticed, in Google Webmaster Tools it says "Couldn’t communicate with the DNS server." in site errors. I've called GoDaddy and they said that everything is fine. A bit frustrating. Trying to work out what my next steps should be but feeling a bit lost to be honest! Any help GREATLY appreciated!
Technical SEO | | j1066s0 -
Merge two different domains into one
Hi all SEO folks We want to merge two different domains into one. The products are similar to each other but domain1 is the online product and domain2 is the offline version of the product (new launced product). Both the domains have the domain Authority 47 but domain1 is optimized to the online product and most keywords (branded keywords) are in top 3 , where as the domain2 has been used for another concept which has now been closed down (beginning of may), and replaced with the offline product. To boost the sale of the offline product, we want to move the content from domain1(online product) to domain2(offline product), and off course we want to keep the ranking in top 3. So this is what I know I have to do: Redirect 301 from old content url to new content url, contact external domains and ask them to link to the new domain. Furthermore I read that it is important to place everything from the old site exactly the same way on the new site (and keep the content the same), and that way keep the internal url structure/linkjuice. This is were my question comes in. If we move all the content to the exactly same location on the new site, there will be way to many links on the frontpage and the new offline product won't have the dominating position.
Technical SEO | | Bulpen
Do any of you have experience with moving the content from one domain1.com to domain2.com/online and still be able to keep the ranking in SERP, or would you recommend always to move the content from root to root? Ps: Sorry about my English. English is not my main language. Hope you understand my question anyway :).0 -
Linking out to authoritive sites from my ecommerce site
Good afternoon SEOmoz community. I was looking for a specific answer or advice or opinion about linking out to other sites. My Site www.tacticalbootstore.com has been undergoing a complete content rewrite. In the process we have been told and read where it can be good to link out to other authoritive sites. One of the pages we have rewritten is here. http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html We have not added the graphics yet as they are being built now. This is just an informational page about sizing of a particular manufacturers boots. Once you get to the bottom of the text we have added a link to the actual manufacturers page. Is this helpful for us in the SERPS or not? Thank you for your time. Chris
Technical SEO | | scamper0 -
Domain Authority why is change
Hey seomoz friends!
Technical SEO | | petrospan
I have a question and if you have some links to read about it, bring it on!! What variables changes that measurement?0 -
Domain redirect
Recently we launched a site under a new domain, the site is doing well under the URL. Client calls me today and would like to have another domain he owns point to the new site. The domain he has has no history and no content. He is under the impression that people are looking for him by typing in www.domainxyz.com. I attempted to explain otherwise to him, but I lost. Question, what are the drawbacks of taking this domin and doing a perm redirect via . Httpaccess file?
Technical SEO | | VanadiumInteractive0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670