How to Get Reviews Displaying in SERP, Like Amazon
-
Notice how Amazon has the reviews for the Kindle showing up right in the Organic Results; http://www.google.com/search?q=kindle&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
Is this a rich snippit example? If you have an ecommerce store and lots of reviews, how do you go about getting the same thing? Is Google just going to let Amazon do this, and other huge brands or is it fair game for everyone?
-
Thanks, that's what I assumed. Has anyone besides Amazon been able to get this to show in the SERPS? Seems like preferential treatment by Google
-
The accepted way to do this is through Rich Snippets. They are trying to standardize all rich snippets through Schema (http://schema.org/).
-
Those reviews are not from Google marketplace (Google Merchant Center). It's done through Rich Snippets. There are a few standards right now, namely microformats, microdata, RDFa, and Good Relations. I've experimented with the RDFa tags to some success but haven't been able to achieve the reviews straight-up in all organic results.
Once you choose a format you can test your pages here.
-
We are working our butts off to do eveything else.
-
In theory t should be possible for anyone to go after, but it is a messy area I wish to stay well clear of.
-
This is really bad for the little guy who might have superior product and service and information but who doesn't have the resources to go after all of these bells and whistles.
-
It is done through having products in Google Marketplace - it's a whole different game of SEO there!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
I have never seen this in Google SERPs before?
What is this that I am seeing in the Google SERPs? It's a bank of 3 separate articles from one site, but they are grouped together like an organic listing. Checkout the link to see what I'm talking about http://imgur.com/xbUk1NG
Intermediate & Advanced SEO | | MJTrevens0 -
How to get sitelinks in organic SERPs?
When searching for "Madrid hotels" in google I see that the top organic search results have one row of sitelinks.
Intermediate & Advanced SEO | | lcourse
What can I do that also my site shows sitelinks if I am among the top organic search results?
Anything onpage that I can do to increase probability that google will show sitelinks? Strangely the text which shows as sitelink for SERPs from booking.com and tripadvisor does actually for most of the sitelinks not appear on the landing page (I also checked the source code).0 -
Video SERP Help
Hello Friends,
Intermediate & Advanced SEO | | KINQDOM
I try to appear on search results of property related search terms with my property videos. Here is a sample property video
http://www.antalyahomes.com/videositemap.asp May you please check it and tell me what I do wrong? Thanks in advance for your time.0 -
Google displaying a content box above the listing link for top ranking listing in SERPs
Hi, In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link. Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard list code. Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected? We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages. Thanks. Damien ZmPJVSl.png
Intermediate & Advanced SEO | | james.harris0 -
Why do I get India, Pakistan, Turkey traffic mostly?
Hi there, I've been wondering. Why do I get most of the traffic from these countries? My sites are english, I host in USA. I don't target a thing for those countries traffic, yet I get huge amounts of traffic from these countries. Any ideas?
Intermediate & Advanced SEO | | melbog0 -
Website is not getting indexed in Google! Not sure why?
I just came up with my new blog, its not live yet but the 1<sup>st</sup> landing page is ready, up and running… all is fine but here is the only problem is its not getting indexed in Google and I am not really sure why? .xml sitemap is there Google webmaster and analytics are there Website contain at least that much real social shares that it should get indexed in Google Few Links may be coming from Famous Bloggers and SEOmoz (both sites are very authentic in their respective domains) It’s the 4 day the website is up I don’t think website is not getting indexed in Google just because it contains 1 landing page and a thank you page! Any clue or help will be appreciated. www.setalks.com is the domain
Intermediate & Advanced SEO | | MoosaHemani0 -
Most user friendly review sites for Google Shopping
Hello all, Have multiple ecommerce projects going right now and thought I'd throw this one out there. We use follow up emails to try to encourage reviews for customers to all of our ecommerce stores, but find that many of them are pretty tedious as far as registering to write reviews and requiring a lot of information to get started. We primarily use Reseller Ratings and Trustpilot, but were interested if anyone had better luck using some different sites that Google also crawls for review data. Any input is appreciated. Thanks.
Intermediate & Advanced SEO | | NetvantageMarketing0