Sub-Page Ranks for a Main Keyword
-
A sub page now ranks for my main key word (the file name is exact match to the key word) it completely replaced my index page in rankings.
Would 301 redirecting the sub-page to my index page (which is more informative and has a whole lot more links pointing towards it) be a good idea or vice versa? Or would optimizing that page (the sub page) be the best way to go (the sub page doesn't have single inbound link pointing to...). This happened about a week ago.
Thanks!
-
That's the biggest challenge with data. It can change over time either with or without additional work on our part, due to the market, as well as due to search engine factors. So the question is now - will it stay this way for a consistent period of time.
-
It has now been switched back...
-
The key word is "medigap insurance" the sub-page was not optimized at all (I just fixed it up today, the page did not have a single link pointing towards it and the article on the page didn't explain much). My site is www.mostmedicare.com
-
I am wondering what the keyword/keyword phrase is for your subpage, as it must be well optimized for it, at least far better than your index page.
If the page that IS coming up currently is informative, impressive, and educates the visitor on said subject, why would they not visit the main page as well? I believe they will if they need your servies. As much as we want our index page to be the main portal of entry into our site, this could be of benefit for you in some way.
-
301 Redirecting an internal page that you want visitors to discover is never advised as a way to drive the home page up instead.
Is the main keyword actually the most important keyword for your entire site?
Long term best practices would have it so that If it's one of the top few phrases your offering revolves around, then individual pages should be laser focused on variations of it - to the point where you have enough content across X pages that search engines see "enough of the pages across this site are on this specific topic that the home page of the site deserves to be ranked for it. And one top level page (a main navigation link) should be highly optimized for that specific phrase as well.
Ideally it's that page that should come up first in the SERPs for that phrase, followed by your home page coming up in the SERPs for it as well, but below that entry.
Alternatively, your home page should come up first, with Google SiteLinks coming up just below that. But only after you've got a number of very strong pages built around the topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking subpage for main keyword instead of homepage – somehow I feel like our homepage is penalized
Hello guys, I hope this question isn't too broad – but I run out of ideas and I feel like there is some technical issue with our site which sees us penalized: Search: German Google
Technical SEO | | Maggiathor
Website: www.elementspure-hotel.de
Keyword: Hotel Bremen Right now we're ranking between 40 and 50 with the subpage /zimmer. a lot of sites with lesser DA scores and a lot more SEO Issues are ranked higher. The homepage is optimized for hotel bremen, yet /zimmer page ranks first, which I just don't understand
(Page Authority is much higher, Keyword density)
– I've run the site through a lot of tools and there aren't any severe issues Search Console doesn't say anything in regards to errors My suggestions which I can't confirm:
– There are some redirection issues (http/https/www/nonww/)
– Backlink issues (a lot of backlinks are from www.elements-pure.de)
– Over optimization penalties? Tank you! Magnus0 -
Search Console Indexed Page Count vs Site:Search Operator page count
We launched a new site and Google Search Console is showing 39 pages have been indexed. When I perform a Site:myurl.com search I see over 100 pages that appear to be indexed. Which is correct and why is there a discrepancy? Also, Search Console Page Index count started at 39 pages on 5/21 and has not increased even though we have hundreds of pages to index. But I do see more results each week from Site:psglearning.com My site is https://wwww.psglearning.com
Technical SEO | | pdowling0 -
Does a no-indexed parent page impact its child pages?
If I have a page* in WordPress that is set as private and is no-indexed with Yoast, will that negatively affect the visibility of other pages that are set as children of that first page? *The context is that I want to organize some of the pages on a business's WordPress site into silos/directories. For example, if the business was a home remodeling company, it'd be convenient to keep all the pages about bathrooms, kitchens, additions, basements, etc. bundled together under a "services" parent page (/services/kitchens/, /services/bathrooms/, etc.). The thing is that the child pages will all be directly accessible from the menus, so there doesn't need to be anything on the parent /services/ page itself. Another such parent page/directory/category might be used to keep different photo gallery pages together (/galleries/kitchen-photos/, /galleries/bathroom-photos/, etc.). So again, would it be safe for pages like /services/kitchens/ and /galleries/addition-photos/ if the /services/ and /galleries/ pages (but not /galleries/* or anything like that) are no-indexed? Thanks!
Technical SEO | | BrianAlpert781 -
How to rank 1 page for multiple keywords in the new way
Hi There It has been a little while since I was involved with KW's in earnest. 1.5 years ago and beyond I did really well with SEO. I'm not in a hugely competitive market but we found our keywords, we wrote great web pages for 1,2,3 keywords and when we found more great keywords that we built a new page to rank for. For example: One big hitting keyword was "Rugged PDA", we created a category page for Rugged PDA's. Another was "Rugged Handheld" so we had a new page for that. We then long tailed "semi rugged PDA", "waterproof rugged PDA" etc etc and built sub category pages. We were legit, did lots of content marketing, ran a blog tweeted etc and we did really well to be honest. However these days it's not working, One of Rand's whiteboard sessions stated that you need to build bigger topic based pages that delivered on more keywords (The one about shoes!). This is great as we love that idea as we can have 1 big category page that offers great value to the visitor, however I am struggling to work out how we target a bigger list of keywords to the one page or to fewer pages. To underline this the MOZ page rankers also still seem to work in the same way where they expect 1 or 2 KW's per page to get A ranks to them, so I'm confused!! For example Rugged PDA is an old term, Google trends is showing that it's glory days are over and we know that the term "Rugged Smartphone" is the one to use as we all use smartphones not PDAs these days. However we also see a lot about Rugged + Phone, Mobile, Cell, Handheld, tablet, device, phablet... all relevant to one big category page. So I run these KW's through google search to see if the same pages come up as a test to see if Google thinks they all mean the same, I get a few, but not much overlap. How do we therefore have 1 page that talks about all kinds of great stuff about the "Rugged smartphone" but one that also targets rugged handheld, rugged android device etc etc? I've spent 2 days catching up, i'm none the wiser on this specific element but i'm sure I am just missing one key element of common sense here and any help is very much appreciated. Regards Dave
Technical SEO | | Raptor-crew0 -
Why do they rank the home page?
We are trying to rank for the key word Motorcycle Parts. We have moved up to page 2 over the past couple months; however, google is ranking our home page not our http://www.rockymountainatvmc.com/s/49/61/Motorcycle-Parts page that is for motorcycle parts. We are working on internal linking to help point the right signals too. Any other thoughts? ( we have new content written to put in as well we just have to wait for an issue to be fixed before we can put it in)
Technical SEO | | DoRM0 -
2 links on home page to each category page ..... is page rank being watered down?
I am working on a site that has a home page containing 2 links to each category page. One of the links is a text link and one link is an image link. I think I'm right in thinking that Google will only pay attention to the anchor text/alt text of the first link that it spiders with the anchor text/alt text of the second being ignored. This is not my question however. My question is about the page rank that is passed to each category page..... Because of the double links on the home page, my reckoning is that PR is being divided up twice as many times as necessary. Am I also right in thinking that if Google ignore the 2nd identical link on a page only one lot of this divided up PR will be passed to each category page rather than 2 lots ..... hence horribly watering down the 'link juice' that is being passed to each category page?? Please help me win this argument with a developer and improve the ranking potential of the category pages on the site 🙂
Technical SEO | | QubaSEO0 -
Tutorial For Moving Blogger Blog From Sub-Domain to Sub-Directory
Does anyone know where I can find a tutorial for moving a blogger.com (blogspot) blog that's currently hosted on a subdomain (i.e. blog.mysite.com) to a subdirectory (i.e. mysite.com/blog) with the current version of blogger? I'm working on transferring my blogger blogs over to wordpress, and to do so without losing link juice or traffic, this is one of the steps I have to take. There's plenty of tutorials that address moving from blogspot.mysite.com to wordpress and I've even found a few that address moving from blog.mysite.com (hosted on blogger) to a root domain mysite.com. However, I need to move from blog.mysite.com (blogger) to mysite.com/blog/ - subdirectory (wordpress). Anyone who knows how to do this or can point me in the right direction?? Thanks.
Technical SEO | | ChaseH0 -
301 redirect dropped page rank
Hi, We have a www domain that I have changed to a non www domain. The www domain had been in place for some time and had a good page rank, PR4. After this change the page rank dropped significantly (PR0, and now recently back to PR2) despite it being a 301 redirect which I thought "should" carry over the page rank. Yes, I am aware I should have just left it be. Hind sight 20/20 .. ya ya ya 🙂 My questions Is the 301 the correct method for this? Why did the page rank drop despite the 301? Should we go back to the www domain at this point? Thanks Kris
Technical SEO | | adriot0