Sub-Page Ranks for a Main Keyword
-
A sub page now ranks for my main key word (the file name is exact match to the key word) it completely replaced my index page in rankings.
Would 301 redirecting the sub-page to my index page (which is more informative and has a whole lot more links pointing towards it) be a good idea or vice versa? Or would optimizing that page (the sub page) be the best way to go (the sub page doesn't have single inbound link pointing to...). This happened about a week ago.
Thanks!
-
That's the biggest challenge with data. It can change over time either with or without additional work on our part, due to the market, as well as due to search engine factors. So the question is now - will it stay this way for a consistent period of time.
-
It has now been switched back...
-
The key word is "medigap insurance" the sub-page was not optimized at all (I just fixed it up today, the page did not have a single link pointing towards it and the article on the page didn't explain much). My site is www.mostmedicare.com
-
I am wondering what the keyword/keyword phrase is for your subpage, as it must be well optimized for it, at least far better than your index page.
If the page that IS coming up currently is informative, impressive, and educates the visitor on said subject, why would they not visit the main page as well? I believe they will if they need your servies. As much as we want our index page to be the main portal of entry into our site, this could be of benefit for you in some way.
-
301 Redirecting an internal page that you want visitors to discover is never advised as a way to drive the home page up instead.
Is the main keyword actually the most important keyword for your entire site?
Long term best practices would have it so that If it's one of the top few phrases your offering revolves around, then individual pages should be laser focused on variations of it - to the point where you have enough content across X pages that search engines see "enough of the pages across this site are on this specific topic that the home page of the site deserves to be ranked for it. And one top level page (a main navigation link) should be highly optimized for that specific phrase as well.
Ideally it's that page that should come up first in the SERPs for that phrase, followed by your home page coming up in the SERPs for it as well, but below that entry.
Alternatively, your home page should come up first, with Google SiteLinks coming up just below that. But only after you've got a number of very strong pages built around the topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have done everything for my site but not yet ranking in top 10 of critical keywords
I have conducted some highly technical SEO such as Link building, Social Media Promotion, On-page technical SEO, High quality Content, Superb Site architecture, responsive theme for good user experience, keyword analysis, title tags, description tags,etc. But currently not yet ranking even in top 5 of my critical keyword "Bulk sms kenya" or "bulk sms in kenya", my site is at http://goo.gl/X9vaLT am based in Nairobi, Kenya. Any advise, tips etc? As especially the keyword is not that highly competitive with a Difficulty Score of only 24%, what might I be missing?
Technical SEO | | ConnectMedia0 -
Anything I'm missing as my page just donst seem to rank
I am wandering if anyone can offer any suggestions, we have a page on our site https://www.wilsonfield.co.uk/insolvency-advice/liquidation/ this page is optimised to rank for liquidation however no matter how many links or how optimised the page is it just will not show in the SERPS. Moz gives it a page score of A we have built relevant links directly to the page using appropriate anchor text, have social likes and concentrated of getting more google+ likes. We run a detailed Moz SERP report comparing the above url to the top 10 ranked pages and we are looking competitive if not better on all ranking factors. This is now really frustrating that we arnt even in the top 100 and cant understand why. we have the https version of the site also submitted to webmaster tools and www is set to be the prefered. Has anyone got any ideas as to why google just dosnt like our site, we have no crawl errors we use all best practices.
Technical SEO | | Wilson_Field0 -
3,511 Pages Indexed and 3,331 Pages Blocked by Robots
Morning, So I checked our site's index status on WMT, and I'm being told that Google is indexing 3,511 pages and the robots are blocking 3,331. This seems slightly odd as we're only disallowing 24 pages on the robots.txt file. In light of this, I have the following queries: Do these figures mean that Google is indexing 3,511 pages and blocking 3,331 other pages? Or does it mean that it's blocking 3,331 pages of the 3,511 indexed? As there are only 24 URLs being disallowed on robots.text, why are 3,331 pages being blocked? Will these be variations of the URLs we've submitted? Currently, we don't have a sitemap. I know, I know, it's pretty unforgivable but the old one didn't really work and the developers are working on the new one. Once submitted, will this help? I think I know the answer to this, but is there any way to ascertain which pages are being blocked? Thanks in advance! Lewis
Technical SEO | | PeaSoupDigital0 -
If the order of products on a page changes each time the page is loaded, does this have a negative effect on the SEO of those pages?
Hello, a client of mine has a number of category pages that each have a list of products. Each time the page is reloaded the order of those products changes. Does this have a negative effect on the pages' rankings? Thank you
Technical SEO | | Kerry_Jones2 -
Changed URL of all web pages to a new updated one - Keywords still pick the old URL
A month ago we updated our website and with that we created new URLs for each page. Under "On-Page", the keywords we put to check ranking on are still giving information on the old urls of our websites. Slowly, some new URLs are popping up. I'm wondering if there's a way I can manually make the keywords feedback information from the new urls.
Technical SEO | | Champions0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
Site:www.tld.com rank is it a measure of googles per page importance?
Hello, does the order of pages in a site:www.tld.com search show how important each page is to google? what if the homepage is not the first result?
Technical SEO | | adamzski0 -
Keyword domains
Hi everyone. Two questions regarding keyword domains (e.g. "widgets.com") If we have to choose a domain with an extra word, does it make a difference to have the added word before or after? E.g. "my-widgets.com" vs "widgets-now.com" Does it make a difference if the extra word is a generic vs a 'real' word? E.g. "my-widgets.com" vs "japanese-widgets.com" Thanks a lot for your feedback!
Technical SEO | | hectorpn0