New Brand Tlds
-
Hi,
So ICANN is going to be coming out with new custom brand TLD. Essentialy if I have got it right you can register something like .ibm .amazon instead of .com or .org
My problem is I can't seem to find a creative way to leverage this.
I can understand ibm having one for its brand but me ?
What do you think? how can we can make use of this for seo and linkbuilding ?
Cheers,
Vishal
-
Well, it's going to make registrars a ton of money, that's for sure. So the financial incentive is there, for them. Big corporations will eat it up too - and why shouldn't they? It offers a great branding perspective, and because of the somewhat selective nature of who will be allowed to actually register for these TLDs, adds a definite legitimacy factor to any company fortunate enough to get one.
-
I can not see the merit in the .brand TLD. I think www.amazon.com is better than www.xyz.amazon. May be I am missing some thing here. Why would they even come up with this?
-
wow 185k , I am out for sure.
Thank you for the distilled link . Its a good read
-
Considering that it will cost $185,000 USD just to apply for a .brand TLD, you may want to first make sure that this will be an issue that you or your clients are realistically likely to encounter before you lose any sleep over it.
That aside, nobody's quite sure how these TLDs will affect search rankings. Given Google's growing (and increasingly worrying, for some) trend of trusting established brands in search rankings, it is certainly possible that having a .brand domain name could help your search rankings. Moreover, some aggressive applicants are likely to try to snag keyword-rich .brand domains, although it is anyone's guess as to how Google will weigh the importance of keywords in the TLD algorithmically.
Distilled had a pretty good article on their blog a while back. It's not an authoritative source for how this will play out (that doesn't exist, because we simply don't know enough yet), but it is an interesting analysis. Definitely worth a read if you're interested in these new TLDs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number or percentage of new visitors impact Google rankings?
Hi all, Does the number/percentage of new visitors (from different IPs and countries) impact the Google rankings? If there are more number of new visitors, will Google favours the website in rankings considering the fact that new visitors are better than returning/same visitors? Thanks
Algorithm Updates | | vtmoz0 -
Best place to employ "branded" related keywords to gain SEO benefits and rank for "non branded" keywords?
Hi all, I want to put this question straight with an example rather than confusing with a scenario. If there is company called "vertigo", a tiles manufacturer. There are many search queries with thousands of searches like "vertigo tiles life", "vertigo tiles for garden", "vertigo tiles dealers", "vertigo tiles for kitchen", etc....These kind of pages will eventually have tendency to rank for non-branded keywords like "tiles for garden", "tiles for kitchen", etc. So where to employ these kind of help/info pages? Main website or sub-domain? Is it Okay to have these pages on sub-domain and traffic getting diverted to sub domain? What if the same pages are on main website? Will main website have ranking improvement for non branded keywords because of employing the landing pages with related topics? Thanks
Algorithm Updates | | vtmoz0 -
New Domain, Subdomain or Subfolder
Hi All, I am working with a bank that would like to rank as many parts of the company site as possible for the company name. This includes the home page, a page on careers and a page on company reviews. The question is, it is better to structure the careers and reviews content on a subfolder, subdomain or new domain. Using subfolders to retain equity of the root domain site.americanbank.comamernicanbank.com/careersamericanbank.com/reviews or (use subdomains - you lose some of the main domain equity and it is counter to the Moz research) americanbank.comcareers.americanbank.comreviews.americanbank.com or set up new domains to overcome Google bias not to rank the same root domain in the top 7 to 10 results multiple times when displaying results for a company name. americanbank.comhttp://americanbankcareers.comhttp://americanbankreviews.com Thanks for your perspective.
Algorithm Updates | | BetterAnalytics0 -
Delay between being indexed and ranking for new pages.
I've noticed with the last few pages i've built that there's a delay between them being indexed and them actually ranking. Anyone else finding that? And why is it like that? Not much of an issue as they tend to pop up after a week or so, but I am curious. Isaac.
Algorithm Updates | | isaac6630 -
New .TLD domains - SEO Value?
Hi all, I see that a new wave of domains are to be released soon. We are not talking or 1 or 2 new extensions, but more like 700 new extensions on a TLD level. What's your views on their SEO value? thanks!
Algorithm Updates | | bjs20100 -
How will SEO be impacted by Google's new Knowledge Graph?
With the recent announcement of Googles new Knowledge Graph, the SERP will be different. Will this present a new set of SEO best practices?
Algorithm Updates | | PerriCline0 -
New registered domains
Always looking for easier ways to identify new clients needed SEO help. I wondered is it possible to find newly registered domains ? Could an api be made to pull out domains listed via date registered.
Algorithm Updates | | onlinemediadirect0 -
New Algorithm changes
the real time news feed style in which we all use the internet these days. How do you think this new change is going to effect things ? “This is the result of them saying we need to find a way to more effectively get fresh content up,” said Danny Sullivan, editor of Search Engine Land and an industry expert. “It does help with the issue of people thinking, ‘Wow, if I need to find out about something breaking, I’ll go to Facebook or Twitter for that.’ ” Is google reacting to a massive loss of traffic volume from Facebook and Twitter ? I also ask the question would Facebook benifit from some form of built in search engine or would this never happen ??
Algorithm Updates | | onlinemediadirect0