How much does page load time affect SERPS?
-
I've been digging through SEOMoz and couldn't find a straight answer to this, so I thought I'd ask here.
How important is page load time to Google and your SERPS position?
If you're answering, I'd also love to know 1) how you know that your answer is correct and 2) if you've personally seen a webmaster improve his page load time and subsequently his position in the SERPS.
-
Agreed. Indirectly, Google rank has always been affected by load time, because a long load time can increase the bounce rate.
Best,
Christopher -
Good to sees johns answer, as i always thought its overblown.
But having said that, i would be more worried about converion due to load time, if your page takes too long to load you will lose users. -
From Google Webmaster Blog, April 9th, 2010 http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html:
While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking more than one page.
Our travel website has a number of different places listed. The layout of each place is the same as the next. On place ranks on page 1 for its keywords where as others do not. Is there a tool of some description that may identify why this is.
On-Page Optimization | | twiguins0 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
Best URL structure for my page
Hey everyone, I am wondering what is the best URL structure for my activity booking page in Bali. http://www.thingstodoinbali.com/bali/sports/water-sports/rafting/ or http://www.thingstodoinbali.com/bali/sports/water-sports/rafting-bali/ or would you recommend something else? Most people would google for "activity bali" in this case "rafting bali". Please advice. Thanks for your time and help in advance!
On-Page Optimization | | c.eiermann0 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
Should I add canonical tag on these pages?
Hi folks I have some pages that used to rank pretty well..but I believe it is affected due to the content similarities. Here is one the sub category pages http://www.ilovebodykits.com/category/98/2/Full-Body-Kits_Duraflex.html the main category page http://www.ilovebodykits.com/category/98/Exterior_Body-Styling_Full-Body-Kits.html These 2 links have very similar contents. The content are dynamic generated by template and I don't think I am able to change content for each individual pages since there are over 2000-3000 of them or more. Should I use canonical tag on the Duraflex.html page to give the main category page all the link juices and credits? There are about 20 other pages like this under this main category. Is it right to canonical all of them? Please let me know if anyone has any suggestion.. thanks
On-Page Optimization | | ilovebodykits0 -
Several Links in Some Pages
Dear all, Our main site is a bussiness directory, and following some SEO advices, we are creating landing pages for each category, in order to optimize them for the keywords. Those landing pages have links to the listings related to them. Using the same idea, we have created pages related to the regions, and those pages include links to the listings located in them. The only problem that I see with that, is the number of links that some categories or regions could have. Is there a limit of recomended number of links per page, from a SEO perspective? We also have a main category page, that includes a list of all categories, and this page could also have a relatively high number of links. The pages have around 300 to 500 words, some include also images, some include videos. Many thanks for your help, Daniel
On-Page Optimization | | te_c0 -
How to improve On-Page Grades for Top Ranking Pages
please help me - i dont know or understand how to improve on-Page Grades for Top Ranking Pages
On-Page Optimization | | pwwukpw0