Does it affect SEO of how quickly you get in-bound links?
-
We have undertaken a very aggressive in-bound linking campaign. I have a whole team of people working to get in-bound links to our site. But I dont want to cause any red flags to the search engines on how quickly we get all of these in-bound links. Will they notice or flag our site if they see a quick rise of in-bound links?
Thanks.
-
I agree with you Asim.
An example I recall was where an existing site for a mining company gained a lot of links and attention after a mining accident. Search engines can identify when there is major news on a topic and an increase in related links.
-
I think there are two sides to this argument,
I agree with everyone's response on this thread, but I think you also got to keep in mind that an article has a potential to go viral (Top Digg page, Top Social Bookmark Page, Top for Content Syndication Partner), and possibly gain 100+ links in a week.
Now from my understanding and I could be wrong, but if an article recieves 100+ links, but the anchor text is fairly different or is a brand name anchor text and if majority of the links are from blogs or websites that are updated frequently with fresh content, than I don't think your website would get the red flag.
Google understands an article has potential on going viral and attracting 100+ links in a week, I don't think they will penalize you for creating viral content.
However I agree with what Ryan said, if they look unnatural meaning if they all have the same anchor text and seem manipulated than I can see that being a problem and being flagged.
-
Will they notice or flag our site if they see a quick rise of in-bound links?
If you get too many links, too fast, then yes.
How many is too many? Well like the rest of SEO metrics, it's complicated. I searched and found many articles discussing this topic but I prefer not to share unless I find a Matt Cutts video or a source I can trust. In short, it's important for the links to look completely natural.
When links are built voluntarily, they have a pattern to them. When your site which has existing for 2 years suddenly receives 100+ links in a week, especially when they all have perfect link text, that will look quite unnatural.
-
Hey Justin, the rate at which you acquire new inbound links can matter.
This whiteboard wednesday video about link growth patterns, should be enough to get your team thinking about how to become a resource and naturally attract links in an ongoing fashion, as opposed to running a temporary link building campaign or two.
Even though it's a bit old, this 2009 link building webinar is great too.
PS. Don't forget tomorrow's link building webinar on SEOmoz
-
One post I came across that could be of interest here regarding Bing. It's a little old, but probably still accurate. It sounds like you could get flagged by them, but only if the number of inbound links suddenly increases by orders of magnitude in a short period of time. Here is the relevant part of the article:
Going unnatural
So what does it mean to go unnatural? It means you're trying to fake out the search engines, to try to earn a higher ranking that the quality of your site's content dictates as natural through manipulation of search engine ranking algorithms. This chicanery can range from relatively benign but useless efforts to overly aggressive promotion to outright fraud. And as the major search engine bots are continually crawling the entire Web, we see what is being done, the relationships between linked sites, the changes to links over time, which sites link to one another, and so much more, we account for these cunning behaviors in our indexing values applied to those pages.
Examples of potentially conspiratorial hocus-pocus that might be perceived as unnatural and warrant a closer review by search engine staff include but are not limited to:
- The number of inbound links suddenly increases by orders of magnitude in a short period of time
- Many inbound links coming from irrelevant blog comments and/or from unrelated sites
- Using hidden links in your pages
- Receiving inbound links from paid link farms, link exchanges, or known "bad neighborhoods" on the Web
- Linking out to known web spam sites
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question about lots of outbound links
I'm considering adding a directory page to one of my websites that lists local groups from all around the world. I haven't kept up with SEO in a long time, but I recall (many) years ago that having a lot of outgoing links and very few (if any) inbound connections was a terrible thing. Is this still the case, or have search engine algorithms figured out that this can be beneficial to site visitors? What effect will adding a page like this have on my SEO?
Link Building | | jordanchris0 -
Whats the best way to get credit links from sites i've built?
Hello! I've build 100's of sites. They mostly have site wide footer links pointing back to me. I know this is now frowned on. But does anyone have a good solution to get maximum value back from these? A few have a footer link to a credit page that then links back. I get quite a lot of work back from them. So I don't really fancy removing them. Many thanks in advance.
Link Building | | SolveWebMedia0 -
Suddenly Getting more than a 100 links. Is it a problem?
Hi Everyone, My client writes articles for a very prominent news source in the area where I live. Attached to each article there is her bio, but she never asked the news source to link to her website. So far, she has written more than 100 articles. What would happen if the news source suddenly links 100 times to her site? Would this be considered spammy from google or unnatural link building? Thank you very much for your answers. Arben
Link Building | | Arben_K0 -
My website has no links to it at all :(
I paid good money for a company to build me a website, I just put my domain into open site explorer and I have no links at all, how do I get links to other domains etc ? Thanks for any help -James
Link Building | | Stoz0 -
Do these types of profile links gets indexed typically?
Recently set up some profile links on high domain authority sites like Twellow and Manta - could I get some opinions on whether these links typically get indexed and pass value please? Also any tips on how to find profile links that do pass value?
Link Building | | Clicksjim0 -
JavaScript is crawled by search engines, isn’t it? Does it mean that links embedded in JavaScript pass link juice?
I wonder If links embedded in JavaScript from an external Website pass link juice to the linked page and thus have a positive effect on google rankings. I read that JavaScipt is craweld. Does it mean that also the link juice is passed? I'm looking forward to your answers.
Link Building | | Tabea0 -
Will No Follow Links count toward your root domain links for Domain Authority?
I am wondering if no follow links help, hurt, or do nothing when it comes to increasing page and domain authority? I know they are not supposed to pass rank and I have read discussions that some people suspect they still might, but I am wondering if I have a mix of follow plus no follow, will the no follow ones increase the count of the root domains linking to me and help boost my authority? Assuming of course the no follow links are coming from quality sites with high page and domain authority of their own. Thanks.
Link Building | | FastLearner0 -
Reciprocal Links Or One Way Links?
After reading a recent blog post on guest blogging and ways to build relationships for link building purposes, I began to wonder about something. It is my understanding that one way backlinks are superior to reciprocal linkage, but reciprocal is better than no link at all. So is it still worthwhile to do reciprocal guest blogging, and will the value of the links be worth it when completed? Or should we just be of the opinion that: One Way Link > Reciprocal > No link
Link Building | | dignan990