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Etsy.com --Getting link juice through other pages on search results?
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My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52.
So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page.
I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page.
But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page.
So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page.
I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this?
(edited post)
Thanks
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I'm researching Etsy and I think its eye opening that you remind us Etsy has its own algorithm. I suppose you mean within the Etsy URL site search. But outside of Etsy ~ now that's Google's territory!
Tons and tons of people are complaining that Etsy sales are down significantly. So is this coming because Google has tossed Etsy aside? Or is this because of a change in the Etsy algorithm?
Is there anywhere outside of Etsy that keeps track of Etsys performance in Google search?
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Douglas, what keywords are those Etsy pages ranking for? If it's some obscure KW, then most likely it's in a noncompetitive SERP. I used to rank for iphone 3g in eBay.au, but my listing was 2 months old. I kept the ad renewing every 30 days. I set my quantity to 80 and everytime it got close to 5 or 10 left, then I added more quantity. I leveraged eBay's DA to get my listings on Google. But my target wasn't to rank higher on Google. It was to rank higher on eBay. Just by chance, I ranked high in Google. Focus on learning the Etsy algorithm instead because the market for your sister's products are on Etsy and are comfortable with Etsy. It's no different that ebay to me. When selling on comparision shopping engines, Google is an afterthought.
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Thanks for the reply.
I edited my post to help clarify. If it still sounds like nonsense just ignore me.
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I used to be an Ebay Platinum powerseller ($150,000/mo in sales). eBay has it's own algorithm, Etsy has it's own algorithm, Google has it's own and so on. Googles Page Rank has NOTHING TO DO WITH ETSY'S RANKING. Rand made a WBF a few weeks ago regarding Google PR. I highly suggest you watch it.
Etsy (like eBay) probably uses customer ratings, # of ratings, time left until auction or listing expires. If you want to help your sister rank higher in Etsy, then learn Etsy's algorithm, not Googles.
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