News Archive within a site - Detrimental?
-
I have a clients site, which we publish fresh news content daily and have done for some time. this has built up a huge archive of news over the past few years. All the news resides in a /news sub folder. The most interesting news articles are syndicated through facebook and twitter.
Note: All the news is original content.
The archive is based around a chronological filing system so /news/2010/December would retrieve news articles published in December 2010.
My first question is this, in the Post Panda seo world, since the news in the archives receives little to no traffic, will these be classed as low quality pages, even though they are generally informative and timely news articles?
My Second Question, It's my understanding that a site can be penalised for harbouring low quality pages, thus would I be better to do away with my news archive of around 600+ articles and impose a rule that news is removed from the site after a set period (say 6 -12 months)?
-
Thats why I ask on SEOmoz, a sensible answer with sensible advice that can be easily put into action.
This had crossed my mind, however I've been staring at the woods so long, I couldn't see the trees!
Thanks EGOL.
-
We have a blog that publishes about six to ten short posts per day, each linking to an external URL that has great content. Most of the content that we link to is newsy rather than evergreen.
Over time that content gets stale, the number of search queries drops and some of the links go dead. This content loses its value over time.
Once each year we do a major purge of old posts, deleting a couple thousand at a time.
Before this purge is done we look at analytics to determine if any of the posts are pulling traffic from search. When we find posts pulling lots of traffic we will create a new page of substantive content about that subject or identify an existing page that is relevant. The posts are then 301 redirected to those pages. All remaining posts are redirected to the homepage of the blog.
We have been doing this for a few years and it makes even more sense now that google seems to dislike pages with short content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone tell me why some of the top referrers to my site are porn site?
We noticed today that 4 of the top referring sites are actually porn sites. Does anyone know what that is all about? Thanks!
Technical SEO | | thinkcreativegroup1 -
Find all 404 links in my site that are indexed
Hi All, Find all 404 links in my site that are indexed. We deleted a lot of URl's from site but now i dont have the track of all we deleted. Any site/Tool can scan the index and give me the exact URL's so I can use https://www.google.com/webmasters/tools/removals?hl=en&rlf=all Regards Martin
Technical SEO | | mtthompsons0 -
How About Moving My Site to Another Domain?
My website has been hit by a Google Penguin penalty. At this point, it seems very few websites have recovered from this penalty even after it was lifted. That said, I'm still wondering if I should start a new website or my current one to another domain. When I started my website, I registered the domain name http://www.thewebhostinghero.com A few years later, I bought webhostinghero.com as it became available. Actually, webhostinghero.com redirects traffic to thewebhostinghero.com at the registrar level. There are barely any links pointing to webhostinghero.com. TheWebHostingHero.com is quite a big website with over 1400 pages and some very useful tools (http://www.thewebhostinghero.com/free-tools) that took me so long to develop, I just can't believe I'd have to throw it all out the window. So that said, do you think it would be possible to move all or some of the content from thewebhostinghero.com to webhostinghero.com? Would that make sense? Would webhostinghero.com come out as a copy of thewebhostinghero.com since the domain is similar, etc.? Of course, moving the content from thewebhostinghero.com to webhostinghero.com would have to be done without any 301/302 redirects to avoid passing bad link juice. At the same time, I don't want to end up with duplicate content on both domains.
Technical SEO | | sbrault740 -
Why my site is not indexing in google
In google webmaster i have updated my sitemap in Mar 6th..There is around 22000 links..But google fetched only 5300 links for long time...
Technical SEO | | Rajesh.Chandran
I waited for 1 month till no improvement in google index..So apr6th we have uploaded new sitemap (1200 links totally)..,But only 4 links indexed in google ..
why google not indexing my urls? Is this affect our ranking in SERP? How many links are advisable to submit in sitemap for a website?0 -
Multiple domains pointing to same site
Over the years, we have acquired a great number of variations of our domains, or industry-specific domains to protect our brand. Currently, the majority of those domains are parked at the registrars. Would we do any harm to our rankings if we pointed the dormant domains to our website (www.ellsworth.com)? If not, are there any recommendations as the best way to do this, or just point them to the same IP?
Technical SEO | | Ellsworth0 -
Google Custom Site Search
I am an admin on a google custom site search account. I am also the owner of a verified webmaster tools account for the same site. The Custom Search control panel will not let me add URL's or a Site map for on demand indexing, but says "you must submit a sitemap of your own verified sites". Has anyone else has this issue? Does the Owner of the custom search account have to be the owner of the webmaster account, or can the logged in admin be? Thanks
Technical SEO | | SEMPassion0 -
My site cannot be found by google at all
I don't know why but our company site can not be found by google at all. I have submitted to google webmaster, have social media point to, etc, Is there any reason for this? url for our website is www.bistosamerica.com Thank you
Technical SEO | | BistosAmerica0 -
Site Architecture Trade Off
Hi All I'm looking for some feedback regarding a site architecture issue I'm having with a client. They are about to enter a re-design and as such we're restructuring the site URLs and amending/ adding pages. At the moment they have ranked well off the back of original PPC landing pages that were added onto the site, such as www.company.com/service1, www.company.com/service2, etc The developer, from a developer point of view wished to create a logical site architecture with multiple levels of directories etc. I've suggested this probably isn't the best way to go, especially as the site isn't that large (200-300 pages) and that the key pages we're looking to rank should be as high up the architecture as we can make them, and that this amendment could hurt their current high rankings. It looks like the trade off may be that the client is willing to let some pages be restructured so for example, www.company.com/category/sub-category/service would be www.company.com/service. However, although from a page basis this might be a solution, is there a drawback to having this in place for only a few pages rather than sitewide? I'm just wondering if these pages might stick out like a sore thumb to Google.
Technical SEO | | PerchDigital1
