Linkbuilding on deep Blog pages
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So I think I've got a good strategy going but wanted to get others feedback on it...
I've been link building on a lot of blogs via reviews and giveaways. Frequently, these blogs give my posts limited exposure on the Home Page because the posts quickly get buried by new posts and eventually pushed off the home page to the "older posts" pages.
Sometimes, reviews never even touche the home page because they live one level down on a "reviews" page which typically has 0 inbound links and low page authority.
In these cases, I will use OSE to find the blog post with the strongest back link profile and request a link on that page instead. Typically, these posts are 2-3 years old so the bloggers are usually happy to give an old page some action.
I'm a bit concerned though..Since these pages are frequently old, their content has not changed for years. Essentially, the pages have gone stale. Am I getting any benefit from these links? They typically have the 2nd best Page Authority on the Domain, but I'm wondering if the lack of fresh content kills all the value.
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The search engine spiders will look at a page to determine if something has changed. If there is a 10% change in body content, then it might not require a re-index for the spiders. If the heading tags change, then it might deserve a refresh.
I think your link will be indexed eventually, but if nothing else on the page changes, it's going to take longer.
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