Does publishing your physical company address increase your Google Trust?
-
The question is in the title: Does publishing your physical company address increase your Google Trust?
I.e. on the contact page of the website, providing a physical address. The address would match the WHOIS entry for the domain, and allow customers to contact you via post.
-
Google may, or may not, take into account the physical address but I know that the more discerning customer definitely does care.
I recommend to all of my SEO customers to add their physical address, even if it is just a PO Box, as it furthers Google's stated aims of adding truth and transparency to the internet.
-
It certainly would improve the trust of your site visitors. I have seen conversion increases of over 50% when clear ownership and contact information has been added prominently on a site.
Improving your Google trust is important. Improving your potential customer's trust is critical. Don't every forget it is as important to get more conversions from the visitors you have as it is to get more visitors.
-
It's not mandatory that your physical address should match with Who is Info. Most of the times domain are registered with some other address and site physical add is diff.
Publishing physical address in website will help you in building trust. Even when u do local listing of site google matches both address and it will help your website appearing in Google Local Listing.
Also if you see from user point of view they will never trust of share credit card if site doesn't have physical address and even google has mentioned same thing after panda update that they don't like sites on which user doesn't trust or feel comfortable in giving there credit card details.
-
Yes. The address is one of the signals, this has been confirmed by Google. The address on your website doesn't need to match WHOIS though.
Here is an interesting article which takes the trust explanation further:
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
-
Google keeps their algorithms private in an effort to reduce manipulation. What I can share is it seems logical Google would consider publishing a physical company address as an indicator that you are indeed a real business. It would seem more like a tick mark on a checklist which could improve trust factors for your website.
An excellent discussion which includes this topic is offered by Rand's future of link building webinar: http://www.seomoz.org/webinars/future-of-link-building
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google does not index UK version of our site, and serves US version instead. Do I need to remove hreflanguage for US?
Webmaster tools indicates that only 25% of pages on our UK domain with GBP prices is indexed.
International SEO | | lcourse
We have another US domain with identical content but USD prices which is indexed fine. When I search in google for site:mydomain I see that most of my pages seem to appear, but then in the rich snippets google shows USD prices instead of the GBP prices which we publish on this page (USD price is not published on the page and I tested with an US proxy and US price is nowhere in the source code). Then I clicked on the result in google to see cached version of page and google shows me as cached version of the UK product page the US product page. I use the following hreflang code: rel="alternate" hreflang="en-US" href="https://www.domain.com/product" />
rel="alternate" hreflang="en-GB" href="https://www.domain.co.uk/product" /> canonical of UK page is correctly referring to UK page. Any ideas? Do I need to remove the hreflang for en-US to get the UK domain properly indexed in google?0 -
Google.ie returning more and more UK based results, why?
I have discovered the most infuriating issue with Google Search for Irish users and it seems to be getting increasingly worse in the last 2 years or so. This is not only frustrating as a business owner (in fact it could bring a business to its knees) but it is rage inducing as a consumer.
International SEO | | Secrets
Google knows the location where I am searching from and I'm using google.ie yet I still get just a small number of Irish websites usually followed by eBay and Amazon results then a never ending list of websites that are based in the United Kingdom. Now, I know the one thing that we all have in common is the use of the English language, however what we don't have in common is shipping costs. In order to slightly increase the number of Irish based companies I need to add in the phrase 'Ireland' to my search (on google.ie in Ireland) and this makes only a small difference. In fact, oftentimes Google seems to throw in the odd American or Australian site just to really wind me up.
It's completely absurd that Google rarely returns results for .ie websites or irish based websites when searching in Ireland. Many UK companies don't ship to Ireland (including many of the eBay and Amazon results). This is killing Irish businesses who have the products and cheaper or free shipping and many how are working damn hard on their SEO are still being passed up for companies that have nothing to do with our economy.... Why oh why is this happening.0 -
What is best practice of using google translate
Hi, I'm thinking of adding google translate to our retailing site so that we could reach more international customers. what about the pros&cons? Any experience of success of utilising it and what potential issues should I be looking at? Thanks
International SEO | | LauraHT0 -
IP Address Geolocation SEO - Multiple A records, implications?
Hi, We operate an ecom site, with a .com TLD. The IP address of the hosting is based in France and indeed we seem to see quite a lot of traffic from France. How relevant is the A record of the domain for SEO? Is it still an important signal to help Google geolocate? And, if that is the case, is there a case for having multiple A records for the domain? Like an IP Address in France, an IP address in Italy, etc... that way the domain would have multiple A records... Thank you
International SEO | | bjs20100 -
Does Google's algorithm work the same in every country?
I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries? I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for. The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..
International SEO | | david.smith.segarra0 -
Why has there been Massive increase in traffic to my clients .eu site after redirects were initiated?
Hi guys, This is a strange one thats really bugging me. I have a client that redirected their domain to a brand new domain that was already live for the previous two months. I have been trying analyse the data however I can't quite understand why there is a massive increase in visitors from the United States when the old site was redirected. The redirection took place at the beginning of July. It was badly managed in terms of the mapping of 301 redirects however thats not the issue here. The level of traffic is gradually decreasing I imagine due to the high level of bounces. The site in question is an EU funded website for education. The old site in the first 2 weeks of June received around 500 visits from the USA while the new site in the first 2 weeks of July (2 weeks into the redirects) received around 3,000 visits from the USA. The new site had previously received only 300 visits for the same period as the old site in the 1st 2 weeks of June. Any idea why this might be? Thanks Rob
International SEO | | daracreative0 -
Best practice for WPML, Yoast and sitemap for google
Hi Mozzers, I have a wordpress installation and work on a hotel website in three different languages: English, German, Spanish. In order to manage each language as a regional or global website, I started to give the website the names like: de.hotelnamen.com, es.hotelname.com (Hotel is in Costa Rica, maybe cr.hotelname.com is even better???) and hotelname.com. The possibility of WPML to manage my multilingual blog is good and the Yoast plugin gives me the sitemaps I want for each language. Because it is a hotel I have to have a global page which should serve the world if they try to find the hotel, right? That's why i put hotelname.com as a global page in English and registered the sitemaps and page on my webmaster account in countries as "not listed". For de.hotelname.com I choose Germany on another webmaster account and for es.hotelname.com Costa Rica (the country in which the Hotel is located). Unfortunately, after three month I don't receive good results with that methode. The hotelname.com adress is always the page which comes up in all search engines. I my tactic wrong? Where is my mistake? I would like to have hotelname.com in the rankings of all search engines beside of google Germany because for the German market I have the German version. Same in Costa Rica. Thanks for some ideas...
International SEO | | reisefm0 -
How well does Google's crawlers understand foreign websites?
I speak 5 languages and therefore have the opportunity to do on-page SEO and content writing for 5 different cultures. This question to me has much to do with the way Google translator works. It doesn't, trust me! Which then makes me wonder how the web crawlers, which are designed with English in mind, can fairly and equally attribute the same ranking points to a foreign website. Since Google seems to use sematic search technology I'm wondering if foreign sites have it easier or not. Any ideas?
International SEO | | MassivePrime0