Competitor Targeted Keywords
-
What is the easiest way to about and specifically finding backlink anchor text and links for specific keywords? E.G Our competitor ranks highly for the term "Army Fleece Jacket" whats the easiest way to weed out the links which hold the most weight for this particular term?
-
LOL. Thanks for the advice, lets see where we stand a few months from now...
-
To get links I would share this with bloggers/webmasters who have covered cold weather warfare, military uniforms, or military history... for commercial items where you say they are "close to military issue" you might contact the manufacturer or distributor to suggest a link, or a guest blog post. You also might be able to use Google SERP monitoring tool to watch for new content on military forums and Q&A sites for your items. Then join the conversation with some expertise. (I rarely, I never, ever, suggest the use of forums to promote content but in this situation I might give it a try. I hope that none of my friends read this. Geez, they will never let me forget it.)
-
This makes the most amount of sense. I will try and do this with all of our main products.
-
It can be very difficult to defeat an opponent by mimicking their methods.
Do something superior and blow them out of the water.
Consider preparing a best-on-the-web content page for this topic. If you sell them you should be able to talk a lot about them to prepare an article that includes: history of the army fleece jacket, proper military wear, environments of use, colors and styles used in the field, time line, materials and their function, features and their use, how the item has morphed into a broad range of commercial products, which commercial products are closest to military issue, tons of photos showing various styles, close-up photos that show features and materials, cleaning.... (I know nothing about this item so if I can think of all of this stuff you, as an expert, should be able to prepare something that is total kickass).
Attack! "Best on the web" if you want to win.
-
You can use the SEOMoz tool named: Open Site Explorer to check out their links, sniff their anchor text and see an estimate of their authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I just uncovered a massive 500+ domain PBN linking to competitors
As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?
Link Building | | Leads.Bz0 -
Are there benifits to aquiring domain names with keywords of a niche site and redirecting them to the niche site?
I f i purchased a domain with keyword another one of my sites targeted and redirected it to that site are there benefits in doing so? & as long as the domain contained the keywords would it matter if the domain name contained another word?. also would it be better to put just a few articles on the site and then point keywords in the article to the niche site?.
Link Building | | askshopper0 -
Keyword strong domains`and Good Link Building Techniques
Is it still a vital tactic if you can get a keyword strong domain in your seo strategy. I have been using an outsourced link building company and we have been soing social bookmarks and directory listings and forum posts. What i sthe best way to check if a link is good ? Look forward to any help, I am a new member
Link Building | | simon.paul0 -
Does Seomoz Help Me Identify The Most Linked Articles From My Competitor Site
Does Seomoz Help Me Identify The Most Linked Articles From My Competitor Site -- Is there a feature to help me sort the results by this parameter I would like to set ?
Link Building | | helpwanted0 -
Best Keyword reseach tool for spanish site?
Good morning to all. I am looking for a good keyword research tool for spanish website. The google keyword tool does not give enought long tail keywords and wordtracker does not provide good results for spanish sites. Does anybody here have experience with a good keyword tool for spanish sites?
Link Building | | seoroyal0 -
E-commerce SEO targeting Manufacturer Keywords
What are some good tips, articles, posts, etc. specifically on e-commerce sites that want to target the manufacturers they sell as keywords. For example: Footlocker.com wants to target "Nike" The products we sell are obviously much less competitive than Nike.
Link Building | | JMacSupply0 -
How important are exact keywords in your anchor text?
Hi Guys, I’m relatively new to SEO. I’ve recently started working for a website design company and am in the process of changing the anchor text in the footer of all of our clients sites. At the moment most of them read “graphic design & web development by dara creative” with anchor text being dara creative taking you to our home page. As you can see we are not fully taking advantage of the keywords that could have a higher impact. So I’ve done some keyword research and I hope to concentrate my efforts on the following keywords as the anchor text leading to the home page; website design Dublin, website design Ireland, web developemt Dublin and web design Ireland so it may read something like “web design Dublin by dara creative” However this doesn’t read so well as people may think that the company might be called “web design Dublin”. So the alternative might be “web design in Dublin by dara creative”. So my question is which would rank better? Does google rank the exact searched keywords higher than broader searched words? Any help on this matter would be greatly appreciated. Thanks rob
Link Building | | daracreative0 -
On-Page Report Rel Canonical and keyword density and backlinks...
Hey guys, 1- In the On-Page Report the "Appropriate Use of Rel Canonical" is not checked and it says <dl> <dt>Canonical URL "http://www.mydomain.com/"</dt> <dt>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank.</dt> <dt>the domain points to the right page... Im not understading why its checked off..??? could it be because the canonical url has the ".com/" instead of just ".com" ???</dt> <dt>2- it also shows that the Total Keyword Usage for this Page = 33 , is this good or bad? too little or too much?</dt> <dt>3- Also when building backlinks should I include the ".com/" or ".com" ??</dt> <dt>Thank you in advance! </dt> </dl>
Link Building | | onyx8080