Yahoo/Bing Search

[blueroom]

Are there current articles that describe the differences in Yahoo/Bing vs Google SERPs? We have solid top 10 rankings in Google for a bunch of competitive keywords but aren't ranking well in Yahoo.

[blueroom]

Thanks Ryan

[RyanKent]

I didn't understand from your original question that you already were ranked on those terms in Bing/Yahoo, and wished to improve your ranking. Please disregard my prior response as it does not apply to your situation.

The bottom line, Bing and Google use different algorithms to rank results. They mostly agree about the best and worst sites, but those in between can rank very differently. I have pages presently ranked #1 in Yahoo but not ranked on the first page of Google for the same keyword, and vice versa.

The only recommendation I can make is to work to improve the number of pages indexed by each search engine, and continue to apply best SEO practices to your site. It is a very common result to see your site ranking significantly better for the same keyword in various search engines. I don't expect that to change in the next few years.

[blueroom]

If we're already ranking in Bing/Yahoo (just not in the top 10) how would submitting our pages help? We're already indexed in their SERPs.

Also, I've also noticed that the top 3-4 sites in Google rank consistently in the top 10 in Bing/Yahoo. Sites ranking 5+ in Google don't have the same correlation in Bing/Yahoo. In our vertical I've noticed that Bing/Yahoo favors large authority content sites more so than Google.

[EricPacifico]

What Ryan said. Traditionally, I've seen that Bing (and Yahoo) will ignore link shenanigans that elevate listings better in Google. An example that I personally have is a competitive kw positioned at #4 in Bing, and #81 in Google. But, most of the competition are link spammers so... Don't forget that Baidu is going to switch to Bing's engine (at least on the English side).

[RyanKent]

Both Bing and Yahoo use Bing's crawler. I have experienced the same issue and noticed I could even have the #1 rank in Google yet not be ranked at all in Bing. I was able to resolve the issue as follows:

• Log into Bing Webmaster Tools

• Claim your site and upload a current sitemap. Take note of how many URLs are indexed.

• You can submit 10 URLs per day, up to a total of 50 per month directly to Bing. Use this feature to submit your home page and your 9 next most important pages. Follow up each day to submit 40 other pages. This will ensure after a week Bing will be crawling 50 pages of your site, and then can follow links to other pages of your site.

I used this process and Bing quickly indexed the pages I added, and slowly added other pages from my site.