Compute PageRank yourself - Which OSE metrics as input
-
Hi,
we're running a project here where we try to optimize our internal link structure by computing the PageRank ourselves given your existing link graph. Right now we weight all pages the same, which is kind of incorrect given that quite a number of our pages have external links, hence have more LinkJuice.
We'd now like to include a weight that respects the external link power to a page. Anyone got suggestions OSE metric would be good? I was thinking of Page Authority, but I assume this is computed by taking both external and internal links into consideration.
Alternatively I could use sum all PageAuthority values of inlinks to a certain page, but as Page Authority seems exponential, this seems to be the wrong thing.
Anyone out there you who tried the same before?
Cheers,
schuon -
So you'd say the best approximation of a page's link power is page authority?
I would say Page Authority is a more meaningful metric and it is readily available for you. PA is extremely useful for competitive analysis when you are comparing your client's web pages with other ranking pages.
A discussion I would recommend reading: http://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galore
-
Hi Ryan,
thanks for your reply! First off, I am aware I won't be able to compute the PageRank, rather my little own approximation of it. Basically OSE does the same (I guess they also tweaked the algorithm quite heavily).
Purpose being to optimize internal linking / link juice distribution. With Page Authority I can't preview the effects of changing internal links.
So you'd say the best approximation of a page's link power is page authority?
-
May I ask why would you go to such incredible effort?
You can use Page Authority along with other metrics which are computed for you.
Even if you perfectly computer PR for your page, it is a meaningless number. The PR you compute for a page will not match the PR Google computes for the same page. Google makes determinations as to whether a link should be considered, discounted entirely (such as link farms), or partially weighted based on their internal guidelines. Google also sees many links that OSE does not, so you would need to use Google's data for the page, preferably from WMT.
The PR formula is copyrighted by Stanford, licensed by Google and then tweaked. There are competing theories on numerous aspects of how PR is actually computed. Does PR drain for each sub-folder encountered and if so by how much? Do sites in Dmoz get a PR boost? Do brands get a boost? etc.
If you compute PR for a page, you can call is "Schuon's PR". It will be a number that will exist for you and you alone based on which links you used, how you counted those links, and how you adjusted for other factors.
There are numerous pages discussing the topic but here is one: http://michaelnielsen.org/blog/lectures-on-the-google-technology-stack-1-introduction-to-pagerank/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC ads: landing page vs website page ... other metrics to consider?
I run 3 PPC ads in Chinese language on Baidu, of which one landing page consistently ranks around 5th amongst 80+ other English website pages. So, when our site was recently developed for Chinese language, I redirected the ads to the relevant Chinese website pages for a month to see which would attract more visitors (Chinese landing pages vs Chinese website). I haven't fully analysed the results yet, but what other metrics should I consider than just the volume of visitors? Landing page
Reporting & Analytics | | SteveMauldin
https://www.mogas.com/en-us/ppc-ads/mogas-球阀
https://www.mogas.com/en-us/ball-valves (in English) Website page
https://www.mogas.com/zh-cn/产品
https://www.mogas.com/en-us/products (in English)0 -
How to configure custom dimension and metric in UA using with and without GTM
In universal analytic we can use more than 20 dimension and metric so can anyone tell me how to configure such feature 1) with google tag manager 2) without google tag manager. Like i read to this level - http://imgur.com/kjA4I91 but dont know what to do further? Regards, Jackin
Reporting & Analytics | | jackinmathis10 -
Google Analytics Page Metrics and Redirects
Hi All- Context: A site has been redesigned. Pages were renamed in the process. Problem: It's very hard to compare before and after metrics because the page URLs are not the same. Question: Anyone know how to do this in Google Analytics? I'm hoping there's some simple trick I just don't know about. D
Reporting & Analytics | | DonnaDuncan0 -
How to get metrics on Home page image link to youtube video in lightbox
My home page has a explainer video. Is there a way to get metrics or analytics data about who watch or don't watch the video? http://www.furnacefilterscanada.com For example, if I have 100 unique visitors on this page and my video get 33 views, 33% saw the video! I think the data provide by youtube are not accurate, my site has a avarage of 40 visitors/day and my video was saw 84 times sinces it is online, 14 days ago. On that 84 clicks, I most have click 30 times!!! When you lend on my home page, you can't miss it! http://screencast.com/t/ZbIWYl0W I don't believe only a few visitors saw it. Conversation rate has increase. I use Google Analytics, is there a code or something that can be done to get metrics or data more accurate then the .Ananalytics" provide in my youtube control panel? Please HELP! thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
How effective is OSE in crawling press release links?
How effective is OSE in crawling press release links? We have released a few press releases recently (over the last couple of months) and OSE doesn't seem to have found them.
Reporting & Analytics | | deuce1s1 -
Google Search Results inconsistent from different computers
Recently after some optimization activities - I do not see much movement in search rankings - my client is seeing the results on page 1 position 3 and I see page 2 for the same keyword. How does Google change ranking based on past searches and how can I get an accurate picture of what the actual rank is?
Reporting & Analytics | | devonkrusich0 -
Social Shares Metrics?
I notice in the OSE Link Metrics the reporting of Social Shares. The total shares do not include the Facebook Likes. What I'm wondering is what does this mean? Do Shares count more than Likes? Are Likes not counted by Google. What about LinkedIn Shares, why are they not being reported on? If Google is now putting more emphasis on Social where is the best use of effort? Getting Likes, Getting Shares only Twitter and Facebook and Google+?
Reporting & Analytics | | underthesun8080 -
Why is this website with worse metrics performing better on serps?
Hi! I would like to ask if anyone has any ideas on why the second website in this analysis is getting position 2 on google and website 1 is getting position 5: http://www.opensiteexplorer.org/comparisons?site=bonobetfair.info&comparisons[0]=www.bonobetfair.com&=Compare The metrics indicate that the first website is clearly superior in (almost) all metrics. Why could this be?
Reporting & Analytics | | inmonova0