Compute PageRank yourself - Which OSE metrics as input
-
Hi,
we're running a project here where we try to optimize our internal link structure by computing the PageRank ourselves given your existing link graph. Right now we weight all pages the same, which is kind of incorrect given that quite a number of our pages have external links, hence have more LinkJuice.
We'd now like to include a weight that respects the external link power to a page. Anyone got suggestions OSE metric would be good? I was thinking of Page Authority, but I assume this is computed by taking both external and internal links into consideration.
Alternatively I could use sum all PageAuthority values of inlinks to a certain page, but as Page Authority seems exponential, this seems to be the wrong thing.
Anyone out there you who tried the same before?
Cheers,
schuon -
So you'd say the best approximation of a page's link power is page authority?
I would say Page Authority is a more meaningful metric and it is readily available for you. PA is extremely useful for competitive analysis when you are comparing your client's web pages with other ranking pages.
A discussion I would recommend reading: http://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galore
-
Hi Ryan,
thanks for your reply! First off, I am aware I won't be able to compute the PageRank, rather my little own approximation of it. Basically OSE does the same (I guess they also tweaked the algorithm quite heavily).
Purpose being to optimize internal linking / link juice distribution. With Page Authority I can't preview the effects of changing internal links.
So you'd say the best approximation of a page's link power is page authority?
-
May I ask why would you go to such incredible effort?
You can use Page Authority along with other metrics which are computed for you.
Even if you perfectly computer PR for your page, it is a meaningless number. The PR you compute for a page will not match the PR Google computes for the same page. Google makes determinations as to whether a link should be considered, discounted entirely (such as link farms), or partially weighted based on their internal guidelines. Google also sees many links that OSE does not, so you would need to use Google's data for the page, preferably from WMT.
The PR formula is copyrighted by Stanford, licensed by Google and then tweaked. There are competing theories on numerous aspects of how PR is actually computed. Does PR drain for each sub-folder encountered and if so by how much? Do sites in Dmoz get a PR boost? Do brands get a boost? etc.
If you compute PR for a page, you can call is "Schuon's PR". It will be a number that will exist for you and you alone based on which links you used, how you counted those links, and how you adjusted for other factors.
There are numerous pages discussing the topic but here is one: http://michaelnielsen.org/blog/lectures-on-the-google-technology-stack-1-introduction-to-pagerank/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce, Product Content & Google Metrics
Hi I know Google has many different variations of what they consider to be thin content. I wondered if anyone has an idea of the best metric to determine what content you need to improve on your site? I work on a large e-commerce site so there are a thousands of product pages - all with product descriptions similar [but not duplicate] to competitors. I guess in terms of quantity, these pages don't have huge amounts of written content, so I'm wondering what Google classes as 'thin' on a product page: 1. Does Google just expect a conversion to deem that product page useful? And if not, what's the best metric to identify what works vs. what doesn't on product pages in Google's eyes. 2. If adding lots of product pages on mass is bad and will decrease overall authority? The content isn't duplicate, but may be fairly similar to other sites selling the same thing. I'm trying to get our reviews added directly to product pages rather than in a pop up to improve the unique content and I'm starting to write guides, FAQ's and I'll work towards getting video started - however, I'm the only SEO & we don't have much resource so this all takes time. If anyone else has any advice on steps to take that would be great 🙂
Reporting & Analytics | | BeckyKey0 -
No PageRank Update...Why So Slow?
I've got 100s of new pages over a year old, all with quality content, yet they're all still at PR0. The main index page has a PR score of 4, yet all the other pages of the site are still at 0. They're are all unique and highly relevant pages. Anybody else notice Google's taking longer to rank pages? Why is Google taking so long to update PageRank?
Reporting & Analytics | | alrockn1 -
Landing pages report - Meaning of clics metric
Hi there, I am looking at the landing pages report on Google Analytics, I see 4 columns: Impressiones Clics Average position CTR Regarding the clics metric, this shouldn't be equal to the sessions of organic traffic that you get? In Adwords, a clic is a session. What I see is that clics are not sessions and I am a bit surprised of this. Why are they different in this report? Thanks and regards Thanks and regards
Reporting & Analytics | | footd0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Can you use an advance segment as a metric or dimension for another advance segment in GA?
I have 3 advanced segments set up: Branded keywords Non-branded keywords (all) irrelevant non-branded keywords. irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to".. these have generated 0 conversions for us, and I want to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot. for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords. **for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords.. using OR statement between keywords. pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp". **What i want to do is excluded all items from "Irrelevant keywords" in advanced segment "Non-branded keywords". but i can't seem to exclude based on another custom segment. **nor can I list - [X statement OR (statement y OR statement Z OR statement AB)] any thoughts on handling this logic?
Reporting & Analytics | | S.S.N0 -
Why such a high page rank with so low metrics in OSE
Hi,
Reporting & Analytics | | sebastiankoch
The website is:
www.s123parka123ble.com (remove the 123) All websites I have ever seen with similar metrics in OSE have normally a PR of 2 or 3 or max 4. This one is PR 5 and I would like to know why. I also noticed that they do not redirect the urls without www. to www. Which is normally bad ... can it be good for some reason in this case? It is PR 5 since a long time I just can´t get why it is PR 5. Please have a look. Thanks!0 -
Distribution of SEOMOZ Ranking Metrics across all Monitored Websites
Hi, I'm looking into building a tool which would incorporate SEOMOZ ranking metrics and I have a few questions with regard to the ranking data which will help me develop it correctly. I have done a few searches, for the information but haven't found an answer to these questions on seomoz - if they exist somewhere then I would be grateful if you could point me in the right direction. 1/. When looking at the values of metrics such as MozRank and DA, is there any information on how this values are distributed amongst the ranked website - EG The mean / median values of DA and MozRank etc of all websites monitored is X & Y . If there were any distribution graphs for these values then even better. 2/. Along the lines of the above - are there any online resources showing similar information for google PR? 3/. What is the calcuation used in the scale of MozRank and DA - ie We have a scale of 1-10 for these values - be we also know the scale in not linear but logrithmic - ie Double the Links of a DA 5 website and you would not end up with a DA 10 website - so what is the calculation which defines the scale. A WBF about google PR by Rand indicated that a value of between 8-9 is used in Google PR - but what about the values used for DA and MozRank etc? Many thanks for your help
Reporting & Analytics | | James770 -
Metrics for guest posting
I have couple blogs willing to publish an article with a backlink to my site. I want to compare them. What SEO metric is the best to use for comparison: Domain Authority or Domain Domain Mozrank or DomainTrust? I want to choose a blog that will give me the most linkjuice
Reporting & Analytics | | Alexey_mindvalley0