Link Building
-
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
-
Thanks, I've heard of him before.
-
Thanks, I've heard of him before.
-
If it's the topic you've talked about before, I know nothing about that, so I would not be the one to write about it. For ecommerce, check out Rob Snell. His site is at http://www.robsnell.com/, and I've seen him speak at Pubcon, and listened to him on an interview at Webmaster Radio (probably in their ecommerce experts show). He talks about how he gets content for his brother's product pages. IIRC, he sits down with a tape recorder and has his brother tell him all about why you would want this particular product for your hunting dog, what makes it great, what are some of the questions that they get on the phone all the time, and then goes and writes all that up for the site.
-
I have changed all my product descriptions from all the other retail sites in my niche, for that exact reason. To not have duplicate content, or at worse, the same content as all my competitors. But you gave me some good ideas
Do you want to right these for me
-
Product reviews are a great source of content. If you're not the manufacturer, rewrite the description and enhance what the manufacturer provided. Make your product page the ultimate source of information on that particular product.
Why would I choose this product over another one? What's the best use for this particular product? What type of people use it? Is it for beginners or for advanced people? What is the product made of? Is it made in the USA? Has it won awards? etc. etc. etc. All the stuff that's a lot easier to sit here and write about doing than actually taking the time to sit down and do (which is why there are product pages on my site that are nearly empty
).
-
The only issue with producing good content is when you have an ecommerce site, and it's mostly product pages. Then what?
-
I wholeheartedly agree with EGOL.
When you spend time chasing directories, filling out forms, etc. it feels so completely fake. You recognize the sole purpose of the activity is to get a link for search engines, not to benefit users.
If you found a great site that talked about golf or whatever your interests are, and they had a page which listed the best golf courses by area, then I would surely recommend trying to list your site on that page. Real people interested in your topic will see it and learn about your site. That has value.
If you launch a website often you have a lot of specific knowledge about the topic or know others who do. Share that knowledge! You probably know all sorts of tidbits about the best golf courses, players, rules you like or don't like, where to buy clubs or clothes, discussions about sponsors and so many other topics. Those articles need to be shared in a high quality way.
If you run short of content, then you can look to your users. Many would jump at the opportunity to provide great content if you give them the opportunity. Adding a forums and/or blog to your site can generate great ideas and capture a lot of long tail traffic. You can emulate what SEOmoz does and promote great forum articles (the Q&A section is basically a forum) to your blog.
It's all about the content.
-
Only one works for me and that is producing good content. I spend 100% of my time on that and 0% on linkbuilding. Every minute that you spend on content creation is spent creating a traffic-pulling asset.
I could spend time begging people to link to my content... but if you have good content people will like, tweet, share, digg, stumble.. .and that generates traffic and with that traffic a few links. So just make more content and make it very easy for people to share. The key is to make content that people want to share.
-
That's what I thought. It seems there are only really maybe a half dozen to a dozen effective link building methods and strategies.
-
If you have an established site with good linkpower these sites will add such a miniscule amount of boost that they probably are not worth your time.
If you have a brand new site that has close to zero power then the miniscule contribution from these sites might give a tiny amount of help.
If you are in the second situation above there is something else to consider... if you want to have a serious website that ranks well and pulls in nice traffic at some point you must figure out how to pull in some genuine links and on that basis it is probably better to get straight to that work than spend valuable time chasing directory links.
The only exception to the above are the few directories that are associated with successful websites (that are not directories) but that simply have a page of links for a topic like... places to play golf in Upstate New York.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to use your other web properties for successful link building
We have two websites that align with it each other: Site #1 - Industry editorial website that provide high quality, original and current content. This site is mature and has high authority relatively speaking. Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits. Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios: Article on site #1 is talking about using [manufacturing process] to make something and site #2has a page that describes [manufacturing process] in great detail. Article on site #1 is talking about using [material] and site #2 has a page that describes **[material]**in great detail. Article on site #1 is talking why its beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail. Obviously, this will only be sprinkled in here and there and not in every article. It should provide users with more insight but will SE's see it that way?
Link Building | | dasickle0 -
Is anyone using Pinterest for link building?
They have dofollow links and I have read somewhere that every repin will be counted as a new link. Is this true?
Link Building | | BridalHotspot0 -
Out-of-season link building
Hi all, We have a couple of seasonal websites (Artificial Christmas trees). Now, its fairly easy to develop good content that people are interested in when the season is approaching, and even easier mid season. However, this somewhat stalls when everyone has had their fill of Christmas, between Jan and Sept. So, my question is, how would you suggest an approach to link building for a seasonal ecommerce site such as this? Obviously my aim is to develop links now, so when September comes, the site is up there. Thank you 🙂
Link Building | | Webrevolve0 -
Outsourced Link Building
Hello, I'm pretty sure everyone will just tell me to do the link building myself, but the truth is I don't have time. I've looked at link building firms in the past (and even used one), and they were all pretty dodgy. What should I look for in a quality link builder? What costs do you think are reasonable for a quality link? Is there anything you wish you'd known before going down a similar path? Thanks in advance for any help!
Link Building | | OTSEO0 -
Link-Building
Hello, I have been doing link-building for my website since 2 of January. However those links are not in the Open Site Explorer. For example I have the DMOZ website pointing to my website and I cant see it in open site explorer! Why?? Tks in advance!
Link Building | | PedroM0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0 -
Link Building strategy between domains I own?
I am in the somewhat unique position of owning and administering around 300 websites that each have their own unique domain names. We have a corporate website and then many individual websites for hospitals and nursing centers that we operate. My question is how would you recommend using these sites to build good incoming links between all the sites? Should I take every opportunity to find as many places to link from each site to all the other sites that are owned? Is there anything I should avoid that Google would penalize me for or discount the links all together? Sorry this is a such as long question... but wasn't sure where to start. Thanks!
Link Building | | KHCreative0 -
Link Building - I have asked this question but nobody has responded to me
Hi there, I have asked you guys this question already, but nobody has got back to me.. Can you tell me please how to best use your tools to build links to help with SEO? You seem to have a few tools for links, but which one is the best and how do i best use them..?? Can you alos provide me with some link building tips??? Please can you help and repsond, I would be very gratful.. Thanks Gareth
Link Building | | GAZ090