Does URL format affect Keyword effectiveness for a URL?
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I am looking at our site structure, and don't want to have to rebuild the way the site was linked together based on it's current folder structure so I am wondering what option would work better for our URL structure.
I will uses car categories as an example of what I am talking about, but you can insert any category structure you like.
For example I would like to have pages like this:
www.example.com/ford-convertibles
www.example.com/chevy-convertiblesBut instead due to the site structure I will need to have pages like this:
www.example.com/ford/convertibles
www.example.com/chevy/convertiblesBut wonder if I shouldn't do the following to ensure the proper phrase is known for the page:
www.example.com/ford/ford-convertibles
www.example.com/chevy/chevy-convertiblesThe "/ford/ford-convertibles" just seems odd to me as a human, but I haven't seen anything on how well a keyphrase in a URL split by /'s does and I know dashes for phrases are fine. This means I am inclined to go with the"/ford/ford-convertibles"style because it keeps the keyphrase separated by dashes even if it is a bit repetitive.
There will be other pages too like "/ford/top-10-fords-ever" but I don't wonder about that since it isnt "ford/ford-xxxxx"
Thoughts on whether /'s in a keyphrase are as good as dashes?
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Nice video link! Thanks for the info as this is now.... ANSWERED
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Thoughts on whether /'s in a keyphrase are as good as dashes?
For readability and appearance I prefer the second set of examples you shared:
www.example.com/ford/convertibles
www.example.com/chevy/convertiblesIt makes no difference to Google whether you use a slash or hyphen as a word separator.
http://www.youtube.com/watch?v=971qGsTPs8M
The saddest part of me sharing this link is I knew before I went looking for it Matt was wearing a light green polo shirt in the video.
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