Keyword ranking - authority information

[yeseniagn]

How can you explain that a website (not mine) appears on 1st place in Google (on the Keyword Difficulty Tool/Ranking Analysis) but the Page Authority, Page Linking Root Domains, Domain Authority, and Root Domain Linking Root Domains are much lower than the other websites on the list.

Even when running the On-Page Report Card, this website gets grade F comparing to the other (including mine) websites that get better grades.

I just want to understand which criteria I'm missing that can explain why a website appears on first place when it seems it's not well optimized. Any input is appreciated. Thanks.

[yeseniagn]

Jan, thanks for your time and feedback. You are giving me some direction for further analysis.

Yesenia

[DROIDSTERS]

Hi Yesenia I don't have time to look at it in much detail, but had another look, and I think it boils down to relevant links. jenzabar might have less PA and DA, but the links flowing to jenzabar must be more relevant. So I think datatel, probably has more trusted links, but not necessarily relevant,.

[yeseniagn]

I understand your point. So, now a more direct question why datatel.com (position 9) is not higher in the ranking if that website is all about higher education software as well. This is not a new website and comparing content on both websites they have a similar structure. I assume rankings will change at some point?

Thanks for your time.

[DROIDSTERS]

Hi Yesenia

The answer is quite simple. I had a detailed look at the first 5 sites and compared some metrics....as you said, the metrics you mentioned indicate that jenzabar.com should not rank number one. However, if you look at their website in detail you will see they are all about higher education services (and the other sites all have this as a sub product, it isn't their main product), so jenzabar (in terms of content) is by far the most relevant than any of these websites, and users looking for higher education software probably spend alot more time on their website than the other websites (so here user statistics metrics might be influencing the rankings). Google has clearly flagged this as the most relevant reliable source, and thinks its giving its users the best experience by ranking jenzibar no 1. Remember, Googles number 1 goal is to give the customer a good experience, and not show the website with the best ranking metrics....makes sense?

[yeseniagn]

Here is a screenshot of the results

cHxWZ.png

[malachiii]

would it be possible to provide the example or an example? without more information it would be vague guesses at best.