How to use Schema.org for product listings

[walidalsaqqaf]

Hi Guys, Maybe a weird question but how would you advise using Schema.org for product listings or if you prefer a sub category page with products listed in it. Thanks, Walid

[JAARON]

Hello,

I've got a site that's product based but it's custom countertops so nothing that has a model number. I've added schema (hopefully in the correct fashion) to mark up my gallery pages which are made up of thumbnails that then lead to a single product page. I would love it if someone would take a quick look and let me know if this is the correct way to use it. Here is the code for the

<ul itemscope itemtype="http://schema.org/ImageGallery" id="image-gallery-thumbnails" title="Iroko Countertops and Butcher Block Island Photographs">

          	<li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-1.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-1.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg)" width="80" alt="Distressed edge grain iroko butcher block kitchen island">a>
            li>

            <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-2.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-2.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg)" width="80" alt="Detail of butcher block kitchen island made from iroko wood">a>

            li>

       	    <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-3.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-3.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg)" width="80" alt="Wide plank iroko kitchen island">a>
            li>

       	    <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-4.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-4.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg)" width="80" alt="Iroko raised wood bar top">a>
            li>

            <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-5.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-5.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg)" width="80" alt="Iroko bar top for a kitchen island">a>
            li>

            <li style="display:block; height:30px;">li>
          ul>

Thanks,

Josh

[rhutchings]

You would treat your sub category page the same as any other content page in this case.  SO with schema you would combine a couple of their example schemas.  I havent done it yet for sub-categories, but i was planning on using elements from both:

http://schema.org/SearchResultsPage  and http://schema.org/CollectionPage

The nice part about schema it that you dont need to lock yourself into one of their pre-defined categories, moreso than it is the combination of tags together that interpret the page.

[walidalsaqqaf]

Hi Joe,

Thanks again for your reply. That was my impression too that there wasn't any specific documentation for sub category or category pages. Thanks for getting back to me on this.

Walid

[JoeAmadon]

Walid,

I've never seen the markup on a subcategory page. All the documentation I'm aware of suggests they only want to see one product per page with markup, so a subcategory page wouldn't work. It might be possible to add the markup to whatever product information exists on the subcategory page and specify the product URL of product instead of the subcategory page's URL. But I'm not sure if any search engines would accept this or if there is any advantage to doing this versus having the markup on the product page. If you go this route, I'd be interested to hear how effective it was.

I'm not allowed to discuss what we actually do at Overstock, but semantic markup is viewable in the source code.

[walidalsaqqaf]

Hi Joe, thanks for your response. I'm actually more interested in how to add the schema.org markup for subcategory page . I understand how it works for a product detail page but not for a subcategory page. How do you guys do it at Overstock?

Thanks,

Walid

[JoeAmadon]

I'm not sure your exact question is. If you simply want to know whether to markup your product pages or your subcategory pages, add the schema.org markup to your product pages. The information that can be used to describe products can be found here: http://schema.org/Product . Unfortunately, the schema.org site doesn't offer much for examples, and although the rich snippet testing tool is supposed to work for the schema.org data, there were bugs early on. I still haven't heard if these bugs have been fixed. Please let me know if that doesn't answer your question.