Should I put a promo code directly into Adwords copy?
-
Haven't worked with discount codes in years. Researching the ad copy I found very few sites putting the promo code directly in the ad copy. I thought this was a standard practice for increasing response.
Do you know why companies with active promo codes don't use them in Adwords copy?
-
well, we'll just have to try that
-
Maybe you have an opportunity to walk away with all of the apples?
-
Well, of course, but I am taken aback that i couldn't find anyone doing it even in industries where this tactic was widely used (web hosting, cheap retail, etc). If there is some negative effect of this that i don't know about, i dont want to do it and then, you know, have my account suspended, or get a lot of phone calls to customer service. It just seems weird how absent these are. They used to be very common in adwords ads. It's not like coupon codes are less popular than they used to be.
-
Instead of talking about this and guessing.... just toss up an ad with the promo code and see what happens to your clickthrough rate and conversion rate.
-
I don't think it's necessarily bad. I'm just not sure it's as compelling as stating the savings and an expiration date in your ad. You could try running an ad with the code, and a similar one without it, and see which does better.
If the user doesn't write down the code and later forgets it, they may might not be able to find it again! If you do use a promo code in your ad copy, make sure it's easy to find on the landing page, or automatically added the customers cart when coming from your ad.
One article I found reinforcing this: http://certifiedknowledge.org/blog/be-careful-of-using-discount-codes-in-your-ad-copy/
-
It's about optimizing and getting higher CTR... You can put 10% off and on your landing page you can put clearly with promo code: special you get % OFF.
to make an ad Promo Code: SomeCode will take the space and won't be so beneficial for you.
Just a thought.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase Domain Authority
Hey experts, I hope you are doing great, I'm really sorry if its off-topic, I have bought a brand new domain name. What are the most recommended ways by Moz to increase its authority and standing in Google ,fast? Page for reference: cleanthese.com Kind regards
Affiliate Marketing | | ndjkiu770 -
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | | fktos.tam.906n0 -
Where are redirect.viglink's coming from??
I am getting redirect . vigilink links my blog clicks and I don't use the Viglink affiliate program. I have no idea where these links are coming from or how to get rid of them? I was told my another company that I have affiliate links with that they are overriding their affiliate links.
Affiliate Marketing | | TheFearlessForeigner0 -
Will i able to rank in google of i rephrase amazon product description?
Please guide me if I rephrase the information given on Amazon and write a unique article. Will my post rank in Google?
Affiliate Marketing | | Hmzashk512141 -
NoFollow Affiliate links from (very) shady websites will effect rankings?
Should I be worried , and if so what to do, if affiliates are linking from shady / gaming/adult websites? or dost the fact that the links are nofollow solve this issue completely ?
Affiliate Marketing | | KSafer0 -
Find My Missing AdWords Conversions! (my white whale)
Hello! I hope someone can help shed some light on this issue for me because I have searched far and wide for answers to no avail. So, without further ado, here goes... The destination URL's in our AdWords ads are affiliate redirects with "Google" as the Affiliate Code. Since our products are according to license, we have different price points for the same item number. We cannot get accurate earnings through AdWords. The affiliate redirect records the Google conversion in our store which gives us the ability to associate a dollar amount with conversions as well as compare the number of conversions against what is stated in the AdWords interface. The problem is that AdWords consistently shows significantly more conversions than our store's affiliate code reflects. For example: AdWords Conversions for March 2013: 31 Store Orders Showing Google Affiliate ID for March 2013: 19 So judging from those numbers it looks like 12 conversions were lost from AdWords reporting to the reporting in our online store. I have checked and double checked that our destination URL's are uniform in their formatting and have the appropriate "Google" affiliate code, so they should be recorded. Does anyone have any insight or experience with this? Is it possible that our affiliate cookie is somehow being dropped as the user is redirected to the landing page via the destination URL? 12 conversions is a pretty significant difference and since those conversions seem to be getting lost on the way to our store, that's revenue that i'm not able to add to determine the true ROI of the effort. Can anyone help?
Affiliate Marketing | | IDASEO0 -
Can a disapproved adwords ad affect SEO ranking?
Hi No not used adwords before as our onsite SEO was going well - with long tail terms ranking well to product detail pages. On Sunday we tried to set up an adwords ad as it wasgoing to be used for the forthcoming launch of a new product. - - PS Vita I think it is being classified as a bridge page although other price comparison sites such as kelkoo and pricerunner gocompare, travelsupermarket etc all seem to get through and have ads on Google? More interesting though is since the ad was disapproved my organic search results have disappeared? (which have all been white hat) Coincidence perhaps or something more sinister from Google?? One for you Randfish perhaps?
Affiliate Marketing | | ocelot0 -
Should I use a coupon code in my ad copy?
It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this. I want to, because of course a concrete offer should certainly help CTR right? But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?
Affiliate Marketing | | reallygoodstuff0