Organic bounce rate after site re-launch
-
3 months ago a client of mine re-launched theoir web site (after having a lot of work done on it).
Since then, many of the SEO indications are good - more non-paid keywords sending search visits, more organic visits overall, more URLs receiving entrances via search, etc.
The issue is that their bounce rate has been increasing pretty much EVERY week since.
Has anyone seen a similar issue and what could a potential solution be for this?
Thanks everyone!
-
Some of the improvements are probably for non-paid keywords that aren't entirely relevant to your site. For example, if you had a construction website, and were targeting "house addition", and started doing well for addition queries, you might start appearing in addition searches where the user is looking to practice math. Construction isn't relevant to them, and they'll almost always bounce.
You should be able to look this up in whatever you're using to track analytics. Look at the queries with the highest bounce rates, and make sure they're relevant. If you notice of a cluster of keywords that are relevant to the site with high bounce rates, if it's worth your clients time, you might consider having them create some content for those queries.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDF web traffic hitting our site
Hi there, Over the last few months our traffic has spiked due to irrelevant pdf documents sending us crap traffic, our bounce rate is sky high as well as other metrics. I don't want to just filter out this traffic in GA rather try and stop our site from being attacked. Any advice on a way forward would be great. Thanks
Reporting & Analytics | | ICMPmarketing0 -
Google Analytic showing Bounce Rate More than 100% i.e. 2000%, 3000% Bounces for Many Pages
Hello Guys, Google Analytic showing Bounce Rate More than 100% i.e. 2000%, 3000% etc for Many Pages. Can anyone let me know what is the issue? Thanks!
Reporting & Analytics | | dsouzac0 -
Tracking Organic Traffic and Conversions from multiple TLDs with Google Tag Manager
Hello Guys, I want to track traffic / conversions from different domains (basically same brand - but a lot of different TLD's). The "problem" is that the main conversion which I want to track always happens on the .com TLD and all other TLD's link to there. The problem is, that now the traffic always counts as Referral Traffic, even after setting up cross domain tracking over the google tag manager... So example: Sessions begins on example.co.uk/landing-page11 after User searched on it on google. He decides to buy the product and therefore moves to example.com for the checkout process. No I will have the conversion in my google analytics under referral with example.co.uk. --> but I want to have it under organic, and not under referral. How I can manage this? Thanks for you Help!
Reporting & Analytics | | _Heiko_0 -
How is a Bounce defined for mobile devices?
Hi, does anyone know or have a link for me, where I can find, what or how a Bounce is defined for mobile devices? If you are on safari mobile and click on the homebutton, is that a bounce?
Reporting & Analytics | | ennovators
If you are surfing and you get a message alert on the top and you change application, is that a bounce? Any ideas are much appreciated. Thanks1 -
How to put structured data on your site?
HI All, I Would like to know your views on structured data on your site. What are the qualities and point that should keep in mind when we talking about the "structured data on your site". how we can apply structured data. How we use data highlighter for the website which don't have any events. your thoughts please.
Reporting & Analytics | | lucidsoftech
thanks0 -
My GA code is on my site but Google Analytics isn't being pulled into SEOMoz...why?
The CEO wants me to present an SEO plan next week for three of our sites; however, I got this message when I went to campaign overview tab: "It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection." I double-checked the GA code and it's the same on both our site and in SEOMoz...what gives? I clicked on Choose Your GA Profile->Set GA Account and Profile then got this warning: "Are you sure you want to change your Google Analytics connection? Changing your connection will reset our cache of your historical GA traffic data." I need this data pronto so I can set strategy for three sites; any help would be greatly appreciated! Darrell
Reporting & Analytics | | AdviceElle0 -
GA: How can non related kws show up in the organic report?
Hi mozzers, I have a site A: www.example.com (with its own branded kws) SiteB: subdomain.example.com Site A and B are related and belong to the same company. Site B was released a couple months ago. ISSUE: I have noticed branded kws from Site A showing up on Site B's GA which doesn't make any sense. I try to make searches in the SE with those kws and not a single search showed the Site B(subdomain). What is weird is that 2 months ago had a an issue with bounce rate on site B showing a 0% bounce rate, then I discovered that we had 2 GATC on site, removed the extra code and bounce was back to normal. Since then I have seen a rise of branded kws from Site A to Site B. Can someone help me here figuring out what is wrong? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
If you have G+ buttons on your site, does google still suggest you add them?
We've had G+ buttons on the site for many months now (Can't remember exactly when they were added.) Yet in Google Webmaster Tools, they still give me this message: "Get more recommendations in Google Search and grow your audience on Google+. Add the Google+ badge to your site." Is this happening to everyone, or is it just me? Do they think the buttons aren't there? Also, they say this: "Your site doesn't have enough +1's yet to show characteristics." According to the stats, 551 unique people have +1'd our pages. How many does it take, to get stats? Anyone willing to give stats?
Reporting & Analytics | | loopyal0