100% Bounce Rate in my Checkout??
-
I am currently building a report on our bounce rates for the past few years. When I look at older data, from 2010-11 I see varying bounce rates for the checkout, which is fine. When I move to new data, 2011-12 and 2012-13 I am seeing 100% bounce rates and exit rates for my checkout. We do use a 3rd party for our checkout, Shopatron and yes we do have it set up to track. Any thoughts on why I might be seeing this high rate for my bounce rate oh and this also goes for my exit percentage as well.
-
Thanks Jesse-
I have events set up but not for the final checkout process. I will look in to this as well.
-
This may or may not help as I'm not sure what you're using to "track" but you should set up the final checkout process as a unique event. You can categorize this whatever way you want to reflect the data you need in GA but this might help.. If a user lands on this page and clicks checkout and that's it that's all they close the browser then it's going to count as a bounce unless you either send them to a confirmation page or setup events.
You can read how to do so here https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide
I'm not sure if this is truly what your problem is.. just the first thing that comes to mind as I recently had similar problems with a quote request form page and have had great results since.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct Traffic plus Bounce Rate rise for all traffic sources
Hello, I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources. We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources? We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)? Thanks
Reporting & Analytics | | jenallen0 -
How to create separate funnel for credit card and paypal after checkout step3?
Hello Guys, I want to create such type of funnel from where i know after checkout step 3 this visitors selected credit cart and then move to Thank you page and this many visitors selected paypal and move to till thank you page. Is it possible if yes then how? Regards, john
Reporting & Analytics | | varo0 -
Google Analytics and Bounce Rates Query - Should I block access from foreign countries ?
Hi , When I look at my google analytics for my UK Website, I can see alot of visits come from outside the UK , i.e Brazil and USA. Both of which give me almost 100% bounce rates from people visiting from there. I am wondering, if google looks at bounce rates with regards to ranking factors and should I therefore block access to my site from visitors outside the UK ?... Would this help increase my rankings ? Given that we only serve uk customers, I cant see any benefit of allowing non uk customers the ability to see the site . what does people think ? thanks pete
Reporting & Analytics | | PeteC121 -
Bounce Rate Question - The percent calculated does not add up
Hello All, I'm attempting to see why organic search bounce rate has increased by 5% when compared to last year for a certain section of my website. I am using a custom segment to filter the specific pages I want to look at. Once the custom segment is set, I go to Acquisition - > Channels - > Organic. Then, I click the Landing Pages tab. Because we don't have keyword data anymore the only thing I can look at is the landing pages that contributed to the change in bounce. Finally, I set my date range and compare to the same date range as last year. Once I set the date range I am presented with a list of URLs and the percent change in bounce rate for each URL. This is where I get confused. If you look at the average bounce rate at the top of the column (example 1 attached) it does not add up with the data below it. If you export all of the data to excel, and then do an "Average" function in Excel, the data adds up to 17.29% instead of 35.04% for Sept. 2013. Why does this not add up? Isn't GA calculating the Average? Also, I always notice several URLs with only 1 session per URL. Several of these 1 session URLs have a 100% bounce rate. Since the bounce rate at the top of the column (example1) is a reflection of the average bounce rate, wouldn't these 1 session URLs significantly distort my data? I ultimately just want to see the pages that are contributing to the increased bounce rate when compared to last year. Having a hard time figuring this one out. Thank you all, Dave zMfAGls
Reporting & Analytics | | DaveGuyMan0 -
Why do I have a lot of direct traffic from MSN and Yahoo with 100% bounce rate?
For MSN I have about 8000 hits of one page and a 100% bounce rate. In the last month I have about 400 hits from Yahoo with a 100% bounce rate. Msn is all different pages, while Yahoo is all the home page. What would cause this?
Reporting & Analytics | | EcommerceSite0 -
Calculating page visit duration for bounced visits?
IS there any way on Google Analytics to calculate page visit duration for bounced visits? if so, what would need to be done?
Reporting & Analytics | | offthemaptravels0 -
Embed elements on my page help decrease my bounce rate?
I've embed elements on my page (vídeos, presentations) and i was wondering if when someone uses them it counts for the bounce rate. Thanks!
Reporting & Analytics | | lnjaine0 -
Bounce rates plummeted
In Google Analytics, my average bounce rates plummeted basically overnight. I went from a consistent average daily bounce rate of about 65% to an average daily bounce rate near 5%. My average number of visitors has stayed the same. I don't think there is any significant change I made to my site that may have caused this. Has anyone else had the same problem and know why it happened and how to fix it? Thanks in advance!
Reporting & Analytics | | Ericc220