Interesting keyword ranking issue
-
Hello Everybody,
Thanks for taking the time to read this post.
Without further ado, I'll jump straight to it:
http://www.dataclinic.co.uk is the web site of a UK based data recovery company. Historically the site has always ranked well for popular data recovery keywords in the UK, with page 1 rankings for most things data recovery related. However, lately things seem to have changed for our most important phrase "data recovery".
We noticed several months ago that Google had started to favour the page http://www.dataclinic.co.uk/data-recovery.htm instead of http://www.dataclinic.co.uk/ when a search for "data recovery" (and similar) was performed.
This didn't concern us that much as our rankings remained good. However now, neither of these pages seems to be ranking well when a search for "data recovery" is performed (I gave up at Page 5 - who looks past there when searching?).
I would appreciate your input on this please - especially about the following points:
1. Why have these two pages now seemingly disappeared from SERPS when a search for "data recovery" is performed ?
2. Why has Google chosen http://www.dataclinic.co.uk/data-recovery.htm rather than http://www.dataclinic.co.uk ?
3. Is this just something to do with UK results ?
4. Other sites I would expect NOT to see in the top results have started appearing - despite their link profiles etc remaining poor - perhaps Google is doing a bit of reorganisation with SERPS related to data recovery at the moment ?
5. And perhaps, most importantly - do you think we need to do anything about our current lack of visibility ?? As I mentioned, we've always ranked well, so these results are puzzling... Should search results revert "back to normal" in a day or so, or am I missing something and need to take action ??
Thanks for any input on this - we would be very grateful indeed for you help !
Kind Regards,
Sue
-
Hi Heather,
Thanks for the reply. The page you mention (<cite>www.dataclinic.co.uk/hard-disk-raid-recovery.htm) has had a decent ranking for a while but it is specific & meant to appeal to a certain subset of data recovery traffic, rather than the whole lot. I think I'll just wait for a couple of days and see if there is any change... and perhaps there may be some more input into this discussion too !</cite>
Thanks for your time
Sue
-
I'm in the UK and see the site at position 11 on Google.co.uk with this page <cite>www.dataclinic.co.uk/hard-disk-raid-recovery.htm</cite>
Results change all the time, have you tried different machines, logging in and out of Google, disabling Web History etc?
-
Actually, I don't think so. I mean that my SERP is that different.
Why I think so? I just checked with an independent tool (searchmetrics) which has the rankings of up to 16th of October. So as of October 16th, you're ranked 11, losing 6.
Have you installed unpersonalized SERP for Firefox/Chrome? Maybe it has something to do with that. Even though it doesn't really make sense that personalization filters out your own project.
Even though you certainly know it: Sites that you "traded" places with are datlabs, unirecovery and mjmdatarecovery (new)
-
Hi - Thanks for the input... To reply to your points
1. Hmmm, it seems you are getting different results in Germany... the data-recovery.htm page is not appearing on the UK results....
2. Yes, point taken - would that be the main reason though do you think?
3. It's ok - it seems your results are different to mine, which sort of answers the question
4. Specifically, http://tierradatarecovery.co.uk - in UK results they are featuring very highly on a lot of top keywords - previously they were virtually no where
5. Yes - that's all being done anyway... I think it's probably important not to act in haste only to regret it later.
Thanks again
Sue
-
For me, it is ranked 16 for "data recovery" and it is the page "www.dataclinic.co.uk/data-recovery.htm"
-
Taking this into consideration, disappeared does not apply, even though 16 is really not intriguing
-
Just a hint: document name "data-recovery.htm" as well as 65 keyword mentions as opposed to 23 on starting page
-
I don't understand that one
-
which websites are you talking about? I see strong competition as big names like chip appear, but I guess that's due to me being from Germany.
-
Nobody can really answer that one regarding changing back to what you judge normal. Observe it for a week, then take action. I mean, establishing good back links, optimizing on-page is never wrong - so also not now.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thoughts on User Behavior Data as a Ranking Signal
Hi Community! We have been having an ongoing internal discussion on user behavior data as a ranking signal. We found this Moz article discussing the topic and it leaves us asking questions such as: What onsite user behavior metrics are being used (if any)? How exactly is Google collecting this information - Chrome? Google Analytics (which they have already claimed GA is not used for ranking purposes)? With privacy policies in place, how exactly is Google able to utilize this information? The article discusses Google patents for collecting this information (The Monitoring Engine), Chrome's MetricsService which is "a system in charge of the acquisition and transmission of user log data", as well as the Reasonable Surfer model. Some highlights from the article include: "Google has designed and patented a system in charge of collecting and processing of user behaviour data. They call it "the monitoring engine" "Google's client behavior data processor can retrieve client-side behavior data associated with a web page. This client-side behavior data can then be used to help formulate a ranking score for the article." The monitoring engine can: Distinguish whether the user is actually viewing an article, such as a web page, or whether the web page has merely been left active on the client device while the user is away from the client. Monitor a plurality of articles associated with one or more applications and create client-side behavior data associated with each article individually. Determine client-side behavior data for multiple user articles and ensure that the client-side behavior data associated with an article can be identified with that particular article. Transmit the client-side behavior data, together with identifying information that associates the data with a particular article to which it relates, to the data store for storage in a manner that preserves associations between the article and the client behaviors. MetricsService: "Chrome's MetricsService is a system in charge of the acquisition and transmission of user log data. Transmitted histograms contain very detailed records of user activities, including opened/closed tabs, fetched URLs, maximized windows, et cetera." “Reasonable surfer” is the random surfer's successor. The PageRank dampening factor reflects the original assumption that after each followed link, our imaginary surfer is less likely to click on another random link, resulting in an eventual abandonment of the surfing path. Most search engines today work with a more refined model encompassing a wider variety of influencing factors. In addition to perceived importance from on-page signals, a search engine may judge link popularity by observing common user choices. A link on which users click more within a page can carry more weight than the one with less clicks. Google in particular mentions user click behaviour monitoring in the context of balancing out traditional, more manipulative signals (e.g. links). I do not expect a concrete answer here, I know there is a lot of uncertainty on the topic but I am very interested to hear your thoughts. Thank you!
Search Behavior | | Joe_Stoffel2 -
Is there a tool for finding shared interests?
Do you know know if a tool exists that shows shared common interests? For example, people interested in Soccer are also interested in Cricket, beer and Scarlett Johansson. The data might could come from social media or search queries. Anyone seen a tool that does anything like this?
Search Behavior | | richdan1 -
Google smacked my site and dropped all rankings, can't find out why
I have checked out everything, I mean everything. We have no dupe content, our content is a little thin, but it is ours and accurate enough to help our customers.We follow all SEO guidelines and make sure we de-index any pages with no / little content (like privacy, or faq) All in all, we haven't done any major updates to the sites, and everything was great (page one on almost all kw) but beginning of the month, all kw wiped to the second page, than third, than back to one and now pretty much gone (rank 100-200) I really don't know what to do. We didn't receive a manual action, and the last algo update was nothing big to cause such a drastic change. Meanwhile our competition (multiple sites) are gaining in ranks and nothing happened to them (most of them have even less content and not even SSL) Negative SEO is out of question, I check all links via ahrefs every other day. Any help is appreciated Thanks
Search Behavior | | s-s0 -
Image ranking in Google but not in Bing and Yahoo search results
Hello, I have one image from my blog post which is ranking well (ranking in first page for all related keywords) in Google web search as well as image search. Getting pretty good visits from the image result itself for past few days. But this image doesn't appear/rank anywhere in Bing and Yahoo search results. Can anyone tell any specific reason for the same? Any methods to follow? Any solution? Please guide me.
Search Behavior | | zco_seo0 -
Demographic Data For Keywords
Hey i was wondering if anyone is aware of any tools at identifying demographic data for keyword terms. Like age, gender, etc? Cheers, AZ
Search Behavior | | MBASydney0 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Keyword search activity over time
is there a tool that allows you to follow the actual frequency of search for specific keyword phrases over time (ie years).? Thanks.
Search Behavior | | ahw0 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0