Setting up a blog for client, should I build external links to the blog
-
I have a new client in the holiday industry and want to setup a wordpress blog, we will be writing the first few blogs and linking back to the relevant site page. But I am wondering how I should promote the blog so that the links are more powerful back to his own site.
Blogging is not my forte and doesn't come naturally so I really need some good advice to how I can start offering this service to my clients.
Thanks
-
Thanks so really with blogging and social media the client really needs to understand the importance of sharing information and that we are not directly trying to create business.
-
I am wondering if client cross referencing is wise when blogging. For example linking client blogs to each other, linking my own blog to the clients blog etc...
This sounds 100% manipulative.
I believe that the people who get the best return out of blogging develop a message that they want to spread and pursue that with enthusiasm and verve.
Perhaps you should set up a blog for each client and help them develop a mission of education, entertainment or sharing for people in their business niche.
-
Hi Ryan,
Thanks for taking the time to respond, as I say the whole blog arena is a bit alien to me. I am trying to schedule my day better so that I can spend time dedicated to blogging. I am wondering if client cross referencing is wise when blogging. For example linking client blogs to each other, linking my own blog to the clients blog etc...
Thanks
Andy
-
I would question whether building external links really falls into the work of building their blog, or whether you want to bill that separately as an SEO service.
That being said, you should definitely optimize the blog to the best of your abililty as it pertains to the scope of the project. I would include these in your checklist:
- Make sure the theme you're using is optimized (proper use of on page SEO like h1 tags)
- Use an SEO plugin like All-In-One-SEO, and configure it properly (turn off indexing for supporting pages like author, tags, categories)
- Use plugins that can link their social media accounts with their blogs, for example Socialite, which can publish your blog posts automatically to a facebook account and more.
- Make sure comments are properly set up, this is most easily done with a tool like Disqus.
The other stuff involved with making a blog successful takes a lot of time and effort. You need to build relationships with similar sites, create well written content that can go viral. This stuff typically falls on the shoulders of the site owners or their employees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Publishing Date on Blog Posts
Hi, We have been optimising and re-sharing old blogs posts from our feed. If we were to change the date of publishing on the posts in order to bring them to the top of our feed, would this have any negative impacts on the posts' metadata? Thanks!
Content Development | | wearehappymedia0 -
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Why do other sites rank higher for our blog content?
Our site has always allowed other sites to RSS feed our content. Recently, we've noticed that searches for a title of our blog post will rank 2 sites that only publish said content, while our links are nowhere to be seen on the SERPs for Google. Is there any way I can fix this or prod Google to adjust it for us? Background: We were ranked highly in many long tail keywords, but lost many of them in June 2013. During this time going forward, we received no manual action.
Content Development | | FreedomKeepsMe0 -
What is the easiest way for me to pitch a blog post for inclusion on SEOmoz?
I want to write a post about why PR people have been doing content marketing for decades. It is just that most don't realise it. I then want to cover 5 content marketing tips from the PR industry, looking 'beyond the infographic'.
Content Development | | PRAgencyOne0 -
My Blog needs more hits
Hi I am trying to find a site which can help drive more traffic to my blog. At the moment I am only getting traffic from social media (namely twitter) but all other sources are failing me. Does anyone recommend a good site to either help with traffic or is able to ping out posts regularly. (even old ones.) my site http://www.cocoonfxmedia.co.uk/Blog
Content Development | | Cocoonfxmedia0 -
Is the Page Authority/Rank of my corporate site affected by my blog's PA/PR and vice versa?
If I host my blog on my corporate site (it is a wordpress blog) will the page authority and page rank of my site translate to the blog? And does this also go the other way around? My gut says this would make sense, and I think I have seen it in action with other corporate sites that host their wordpress blogs, but I want to be completely sure. Even better, if someone can explain to me how this works, that would be super helpful!
Content Development | | Kendi0 -
Removing and resubmitting an article to another blog
I received a guest post earlier from an SEO company. I have published it, and it's been indexed in Google. Now the person wants me to remove the guest post, probably because they already have a guest post with a link pointing to the same client on my blog. I don't mind removing it, but are their any negative aspects in republishing that same article on another blog? Would it be a mistake to remove that article from my blog?
Content Development | | Briardale0 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0