How can I keyword optimize for slight spelling variants, while maintaining consistency?
-
If my audience searches both "theatre" and "theater", how can I keyword optimize for both terms while maintaining consistency on my site?
Does google at all see these as interchangeable, or are they treated as completely different words?
city] theater and [city] theatre are our 3 and 6 best performing keywords, with theater getting roughly twice as many hits.
-
If your page content supports using UGC (reviews, comments, etc), this is an excellent way to get different spellings and vernacular of users into content organically. If it is written by users, then it's a very natural part of your content. As a member of the Bazaarvoice Advisory board, I see evidence of the great organic lift from reviews/customer posts over and over related to words and spellings that only UGC generates. Through this content, you optimize easily and have a chance to rank on numerous variations.
-
Hi Ryan
Not sure if this is the correct answer but we have had some success optimizing for spelling mistakes and american/English/Scottish spellings. I would pick the word which is searched the most as your main keyword and then use the variant as your second word on the same page.
i.e.
Keyword 1: Theatre (use 3 to 4 times on page)
Keyword 2: Theater (use 2 - 3 times on the page)
Title: Blackburn Theatre | Top Theater Shows in Blackburn
Description: Voted best Theater shows in Blackburn. See gandhi on ice at Blackburn Theatre.
url: YOURURL/Blackburn-Theatre
Make sure you get both variants in the H1 or H2 tags
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important category pages that can and should be found in SERP but can not be reached by navigating on the webshop itself
Hi, On a webshop we are optimizing, the main navigation consists of the 5 main categories to which all of the products can be assigned. However, the main tabs in the navigation just activate a drop down with all of the subcategories. For example: the tab in the navigation is 'Garden equipment' and when you click on this tab, the drop down is shown with subcategories like 'Lawn mowers', 'Leaf blowers' and so on. Now, the page 'Garden equipment' is one of the main category pages and we want this page to rank of course. This shouldn't be a problem, since there is a separate URL for this page that can be indexed and that can be reached through internal links on the website. However, this page can not be reached when a visitor initially comes on the homepage of the webshop, since the tab in the navigation isn't clickable. This page will only be reached when a subcategory is selected, and then when the visitor goes back to the category page through the breadcrumb or through an internal link. Is it a problem that these important overview category pages can not be reached immediately? Thanks.
Intermediate & Advanced SEO | | Mat_C0 -
Long tail there are no long tail keywords....
Hi I am struggling trying to optimise product pages for a product area which doesn't have a lot of specific longtail product related searches. It's 'Lockers' I have more specific sub-category pages which drill down such as - Wire Mesh Lockers Charging Lockers Laptop Lockers Just to name a few, but to drill down more to product names doesn't offer much. Or, in some cases the products are so similar they focus on similar keywords, for example '2 tier metal lockers' applies to loads of different products. Do I do the best I can with product titles, then focus on sub-categories? Love to hear thoughts 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Optimal Page Titles to avoid cannibalization
Hi there Moz community I spent today researching optimal "page titles" to avoid cannibalization of keyword. Why? Because when i set up my site previously for another industry I obviously well and truly stuffed it up with page titles that were different, but still too similar ie field marketing project setup, field marketing saas, field marketing reporting. I never ranked once for that term. Consequently, we nearly went broke in the process. Hence my research, which led me to Rands video and other information about choosing the best page title. However, I came across two opposing name theories. So, before i make a colossal error again, could someone please clearly clarify which would be the best way for me to proceed. First option(according to Rand's video about the snowboard website) Main page title - Field reporting and mobile data collection (same keywords as site title?) Subsequent pages - titles - (p1) Field reporting for construction (2) field reporting for medical (p3) field reporting for retail (or is that cannibalizing "field reporting"?) Second option Main landing page - Field reporting Solutions for your business, for your industry Subsequent page titles - (p1) defect inspection & reporting for construction (p2) incident reporting for medical But my quandary is that I wanted to rank for mobile data collection and field reporting for these industries. So how do I write the page titles without firstly keyword stuffing, secondly avoid cannibalization and lastly, not too long? Any explanation that specifically says yes or no would be greatly appreciated Thanks in advance and happy friday. Sharon
Intermediate & Advanced SEO | | Sharonrice0 -
Ranking for keyword I don't optimize for & Other oddities
Hi Moz Community! I've been working with a clients website for about a year now. They were hit with the original Panda update because of some spammy links from a shady SEO firm. We've made a decent climb back but not a full recovery. There are some weird things happening that I would love some insight into. 1. Ranking for keywords we don't optimize for: I noticed some low keyword volume for a keyword term that is close to our main term, but is slightly different. We don't optimize for this term at all on our website. We rank third for this term, and actually show site links in the result, which doesn't happen for any of our other pages. 2. Index not found when doing site: search: Other oddity is that when you search site:www.mywebsite.com, I see all the pages within the site except the homepage. Not sure whats going on here, but when I fetch the homepage in GWMT, it returns the homepage. When you query the homepage by itself, it also ranks. Any help would be appreciated! Regards, J
Intermediate & Advanced SEO | | artscienceweb0 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
Possible for SERP appearance to change on a keyword?
Hi, We're currently working with a brand name which happens to be the name of a small town in the US (126 population). When Googling the brand / town name, there's a map on the right-hand side of the SERP. (Google Maps, with the town highlighted) We're based in Sweden, and this is even showing up on a search on the Swedish Google. I'm wondering; Is it possible for the map to "be removed" as our brand becomes more known? Does anyone have any similar experiences? Is it a better idea to just switch brand name?
Intermediate & Advanced SEO | | JSTRANDELL0 -
One word Keywords
Hey as you know that as a seo we are, we always optimize keywords which are at least 2 words, and lets say I'm trying to optimize a page for terms like "man clothing, man london clothing, man great collection, man stylus collection" and as you can guess I optimize this pages for this keywords by inputting them into title heading tags and body.
Intermediate & Advanced SEO | | atakala
So my question is , what if google takes "man" phrase from my 2 words keywords, and pretend as a my keyword. (I mean what if google thinks my keywords is man because as you can see in all of the keywords "man" is in all of them.)
And what if Google thinks the density of "man" probably would be %20 which is astronomic number.? Sorry for my bad english.0 -
Am I keyword stuffing my titles?
I run a site where I answer questions. As I answer each question I choose a title for the page. I have been trying to get good keywords in my titles, but now I am wondering if I have been keyword stuffing them and perhaps I should be more succinct. So, let's say I had a question about a sore back. Here would be the title tag I would use: Why is my back sore? I have spinal pain and need relief and help. | My Main Keyword That's a fictitious example, but the idea is that I would be trying to get the keywords "back", "sore", "spinal", "pain", "relief" "help" and my main website keyword into the title. As I'm writing this I'm seeing the folly in this. I think it would likely be much better to simply have a title of Why is my back sore? So, I have three questions: 1. Is it better to have a succinct title targeting one keyword/keyword phrase than to get lots of keywords in my title? 2. Should I be putting my main keyword after each of my title? Shortly after doing this on 1700+ pages I was #1 for my main keyword. But, I was also doing other things as well to boost my presence for this keyword. 3. If I decide to do more succinct titles, how would you suggest I go about running a test to see which is better? Looking forward to your responses! Thanks!
Intermediate & Advanced SEO | | MarieHaynes0