Second Blog on the Same Site? Best SEO Practice

[JMagary]

I would like to start up another blog which has more of a "technical" topic coverage vs my regular blog, which appeals more to non-techie business folks.  If the goal is to drive traffic ultimately to the main site, should I do this second blog on a different domain, a subdomain, or try to incorporate it as a separate-but-equal blog on the same domain as the currrent one?  What would you do?

[Mikpam]

Hi Jim,

An example of two blogs in the same domain is seomoz although the reasoning and application behind this is different than how I understand your intention . I have seen a lot of companies use a combination of /blog. /tech and  /news to great success and I feel this might be relevant to your query. For SEO purposes I think sub folders will be a better choice as I feel your content is related. Definitely compose your blogs for the intended user . If you have the content go for it.

[Sebes]

Go for the subfolder version. You could link back and forth "more technical details in our tech blog" etc.

Also you might want to consider combining them. Isn't that what categories are for? Or is the targeted audience to different? Lets assume the user perspective: will a normal reader feel comfortable (and not confused) by two blogs? Is the audience overlapping? Some companies have two blogs: one for their partners/supliers B2B and one for their customers B2C focused.

[JMagary]

HI, thanks for the input.  Actually, both blogs are business-focused, it's just that the main blog is targeted to business folks who are non-techie, but I have a lot of technical content I want to blog about too, so I'm going to do a "technical blog".  Just trying to decide how best to do it.

[Sebes]

Going for a subdomain (blog2.domain.tld) is the safe bet, especially if your second blog is totally offtopic to your main sites content.

Using a folder (www.domain.td/blog2/) gets the new blog the benefits of existing links and new incoming links boost your main sites ranking.

If I understand you correctly you are running a tech-related company with a semi-personal blog on a subfolder. You want to promote a new, more technically focused/business related blog. If so, I would go for the subfolder und the same domain (i.e. domain.tld/new-blog/ ).