Site architecture
-
Hi guys,
I have a new website in the recycling bins sector called recyclingbins (dot) co (dot) uk. We are building it as we speak and just wondered if the below would be a good choice for our category pages?
office recycling bins
kitchen recycling bins
outdoor recycling bins
school recycling bins
home recycling bins
What i am particularly interested in is whether having the keyword recycling bins at the end of every category is too much?
Thank you
Jon
-
I would aim to have the page name with the full phrase (for example www.example.com/office-recycling-bins.html) and also have the full phrase in the title tags however in the navigation I would go for Office Bins, Kitchen Bins, Outdoor Bins etc.The user is aware that site is about recycling so doesn't need to be told on each navigation label.
-
Hi Jon,
If your homepage is targetting "Recycling Bins", then your categories could be called "For Home" , "For Office".
Then you could have a page title "Recycling Bins For Home", also your breadcrumbs would look good Recycling Bins>For Home
Just adding my thoughts.
-
Hi Ryan,
Its my fault, the site will be an ecommerce site with around 100 products in 5-6 categories and a integrated blog, the blog will have all that information targeting the longer tail keywords and low competition keywords.
Each category will have between 10-20 products in and many colour variations but these will be grouped as one product with product options.
Some products will fit in more than one category.
I am thinking about a category header Called "Recycling Bins For" then underneath having the categories as:
School
Office
Home
Outdooretc.
Do you think that would be best?
Thank you
Jon
-
Without knowing a lot more information I would think a flatter architecture would be more appropriate. How many models to you have for each category? Do you plan to write articles that would apply specifically to "office" recycling bins?
I recycle myself and recently learned that I should not through pizza boxes into the recycling bin. Apparently the grease is an issue. An article can be written on the topic but it would fit best in the general "recycling bin" topic rather then any of the categories you mention. I am having a hard time thinking of any topic which would apply to only those categories. I can see "personal" and "commercial" use but not much further. It could be my lack of knowledge on the subject which is where your expertise comes in.
-
You can still target them keywords even by not including "recycling bins" in the category name.
You can optimize on each page by using meta title,content,headers etc..
-
Hey Ryan,
I guess i am trying to see how i could split the categories up to target those keywords, still be relevant to the site and not be spammy.
Ultimately i am only selling recycling bins. I could use just the first word of each suggested keyword above, but then from any seo point of view i would be struggling to rank those category pages more wouldnt i?
Thank you!
Jon
-
Those titles seem fine for pages or articles. For categories the inclusion of "recycling bins" on a site dedicated to recycling bins does seem spammy. I would especially not recommend using those titles in your navigation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Way to Handle Multi-Language Sites
In the last year we've made a few significant changes to the structure of our site - namely adding translations for a few languages. We have historically been gaining in organic search by about 10% each month, but in the last two months we've leveled out and seen a slight dip. I am wondering if this has something to do with the addition of the second language, and namely if there's a chance we've been penalized due to duplicate content. We have almost all pages / content on the site translated by a translator, but the way the development works the site will grab the english version if a translation hasn't been added - potentially adding some duplicate content? The URL structure remains the same, other than the addiion of the language - site.com/our-tour vs site.com/de/our-tour We also haven't translated the tour name itself, so that remains the same. Just wondering if anyone has any feedback on best practices here or things I should be looking out for. Thanks in Advance.
On-Page Optimization | | mkgreyound1 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
SEO for E-Commerce Sites
Hi Everybody, I have two e-commerce sites just launched with not much content at the moment just user login pages for the clients to avail the service. The management is not interested to put much content there i think. Maximum what they will be putting only 5 pages of content in total, not more than this. Any practical tips how to optimize such sites especially when there is not much content. Best
On-Page Optimization | | Sequelmed0 -
SEO for multilingual and multiregional site seperated with subdirectories on same domain
Hi all, I am working on a website that is multilingual and multiregional.
On-Page Optimization | | helgeolaussen
The site is on a single TDL where the countries are seperated with subdirectories.
I am only working with SEO for one country, so just one of the subdirectories.
Do you guys have any tips on important stuff to remember when doing SEO for this site?
Any pros or cons for this? Ty0 -
Changing site title
I'm wondering what the procedure and implications are of changing my sites tile? I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below. Imaginary site title : soap benefits.org Article: The essential guide to making homemade soap Slug: The-essential-guide-to-making-homemade-soap As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags. As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization. Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem. Help appreciated.
On-Page Optimization | | marangus0 -
Linking Out To External Sites
Hi, All If I have created a (website, logo, email campaign) for a client and written an article about it with screen shots on my website and link to them with a (do-follow) link how does Google see the (do-follow) link? Regards to the sites they have one link in the footer on the home page, which is a (do-follow) back to our site. Also, the websites are not in my Niche.
On-Page Optimization | | deskjet0 -
How quickly should I change/edit sites to avoid potential over optimization penalty?
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours? Thanks for your help!
On-Page Optimization | | jdrrocks0 -
Internal link structure for large site
I am working on a very large directory site which is undergoing a complete redesign. I am considering the internal link structure from first principles. When a site has over 100,000 pages, how do you ensure that each page is linked to from somewhere so that there are no orphans? Trying to get my head around the structure makes my brain hurt. Any tips?
On-Page Optimization | | mascotmike0