Gifts.com - Multiple domain pages in SERPs
-
One of our big natural search competitors for gift keywords is Gifts.com. We are competing for many keywords like "teen gifts", "gifts for him", "gifts for her". For many of these, the Google SERP has multiple Gifts.com pages on the first page.
I have never seen more than one of our pages (uncommongoods.com) on a SERP page. Any clue how/why Gifts.com has multiple pages in search results ?
Thanks!
-
I think that is a good idea. yes!
-
It appears they already have multiple pages (teen gifts for example).
So I was going to say, run them all through the on-page optimization tool, and the SERP analysis tool (run a full report), get all the ranking factors of Gifts.com and then improve their own for each page.
Thoughts on that?
-Dan
-
Most people think that keyword cannibalization is a problem. But here we see Gifts.com use it as an opportunity.
If you want to start taking over more SERP real estate for your money terms then produce more than one page that targets those terms.
Intentional keyword cannibalization is not a sin, it is a way to dominate your SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will more landing pages with related keywords improve ranking of main keyword?
Hi all, We are in the process of creating new landing pages and noticed something what our competitors been following with landing pages. They have created multiple landing pages targeting the related keywords of a main topic / main keyword. Like "seo defined", "seo history", "seo benefits", "seo strategies", "types of seo", etc being "SEO" as main keyword or main topic. Will this works? Thanks
Algorithm Updates | | vtmoz0 -
Website and landing pages - Proportionate authority
Does website's (homepage) ranking going to influence landing pages ranking or vice-versa? If the homepage is ranking good for a "keyword", will that improve ranking of other landing pages which are optimised for related "keywords" & Vice-versa?
Algorithm Updates | | vtmoz0 -
New Google SERPs page title lengths, 60 characters?
It seems that the new Google SERPs have a shorter page title character length? From what I can gather they are 60 characters in length. Does this mean we all need to now optimise our page titles to 60 characters? Has anyone else noticed this and made any changes to page title lengths?
Algorithm Updates | | Adam_SEO_Learning0 -
Local SEO: 1 Location Covering Multiple Surrounding Cities
I am setting up local pages on our main site for each of our dealers. Some of them cover multiple cities. For example, one dealer in Santa Rosa, CA, but also covers San Francisco (50 mile drive). While I know that with Google+ Local I can add coverage radius or zip code/cities covered, what about on that dealer's local page on our site? Should I create local pages for each city covered or cram local optimization into one? Keep in mind I only have one address to work with for each dealer (P.O. Boxes or Virtual Mail Boxes are NOT a good solutions). Looking for any white hat tips before I implement for all 100+ dealers.
Algorithm Updates | | the-coopersmith0 -
Website dropping from Page 1 pos 5 to no ranking and then back again?
Hi all, We have a very odd occurrence with a client of ours. It should be noted that they had a penalty recently removed about 2 months ago after much work from our company. Recently they started appearing back on Page 1 Google for a semi competitive keyword term. We were very happy with this and so was the client. The the ranking improved with our work to position 5, which was excellent. Unfortunately what has been happening is they have been dropping out of the rankings completely for this semi competitive keyword for a few days and then reappearing in the same position. The client is checking daily and has noticed. I thought this is just a 'hangover' from the Google penalty and perhaps a one off occurrence, but it has happened about 3 or 4 times now and seems to be happening every couple of weeks. Can anyone shed some light on this behavior? I have checked Webmasters Tools and everything is fine. Thanks Jon
Algorithm Updates | | Jon_bangonline0 -
7 Pack Google Serps?
What is the best way to get into the 7 pack of google serps? I have a site that ranked well before this changed but not was pushed back to page 2. I have Unique content and I currently have provided my info to all the standard local sites, like Yelp, Manta, Local.com and others. I already have a Google Local page and I also have links from local sites. What else can be done?
Algorithm Updates | | bronxpad0 -
Correct usage of expired pages -410 or not?
Hi Mozzes, We're running a property portal that carries around 200.000 listings in two languages. All listings are updated several times per day and when one of our ads expire we report this via the "410 Gone", and place a link to our users: This ad has expired, click here to search for similar properties. Looking at our competition I seems that here are many different ways to deal with this, one popular being a 301 to the corresponding search result. We've tried to get directions from Google on what method they prefere, but as usual dead silence. Advices are mostly welcome.
Algorithm Updates | | PropertyPortal0 -
Videos increase ranking of products in SERPS from Ecommerce Website
Just noticed something I've never seen before..and I just wanted to see if anyone else experienced this. I work for a 15000+ item eccommerce website, and today I noticed that on a few brand searches, several individual product pages were coming up. This is actually unusual because most of our individual item pages (including these) aren't ranked well enough to show up well in a brand search (and don't try to target brand terms either), but a correlation here was that both items contained videos referenced within. These were not videos hosted on our YouTube brand page either..these were videos done by separate manufacturers - one was hosted on their site, one on ours. Google actually pulled the snapshot of the video to the SERP as well... even though it was embedded within other product copy. Has anyone else noticed any preferential treatment given to effectively random items on your eCommerce website because it was augmented by video? I can assure you there was nothing otherwise unique about these products and they're not really that sought after. Neither item or url was new, and neither were the videos within. Also, this was a Universal Google search, not one for videos. (Sorry, I'm not allowed to reference directly). Thanks.
Algorithm Updates | | Blenny0