Keywords in Vanity URL
-
If I set up a vanity URL that just 301's to the main site, do the search engines look at the keywords in the vanity URL when determing how to rank the site.
For example, if I set up a vanity URL of www.coolnewtechgear.com, and redirect it to www.company.com/products/, would the search engines view the keywords of cool, new, tech, and gear and associate that with the page it's getting redirected to? Or does it ignore the vanity URL and only look at the content of the page itself?
-
Yes, that's exactly what it is. Our company uses them a lot for print collateral so the URL is easy to remember, not long, etc. No content lives on the vanity URL, it just get redirected to somewhere else. Thanks Keri.
-
If the vanity URL is a brand new domain with no content, there shouldn't be any SEO value passed from the keywords in the URL in the scenario you describe.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clean URL vs. Parameter URL and Using Canonical URL...That's a Mouthfull!
Hi Everyone, I a currently migrating a Magento site over to Shopify Plus and have a question about best practices for using the canonical URL. There is a competitor that I believe is not doing it the correct way, so I want to make sure my way is the better choice. With 'Vendor Pages' in Shopify, they show up looking like: https://www.campusprotein.com/collections/vendors?q=Cellucor. Not as clean. Problem is that Shopify also creates https://www.campusprotein.com/collections/cellucor. Same products, same page, just a different more clean URL. I am seeing both indexed in Google. What I want to do is basically create a canonical URL from the URL with the parameter that points to the clean URL. The two pages are very similar. The only difference is that the clean URL page has some additional content at the top of the page. I would say the two pages are 90% the same. Do you see any issue with that?
Technical SEO | | vetofunk0 -
URL Indexing with Keyword
Hi, My webpage url is indexed in Google but don't show when searching the Main Keyword. How can i index it with keyword. It should show on any SERP when the keyword is searched. Any suggestions.
Technical SEO | | green.h1 -
Webmaster tools...URL Errors
Hi mozzers, Quick question. Whats the best thing to do about URL errors in webmaster tools. They are all 404s that point from external sites. Many of them are junk spam sites. Should I mark them as "fixed" or just leave them. I'm hoping google is aware it's out of my control if spam sites want to link to 404s on my site. Peter
Technical SEO | | PeterM220 -
Determine the best URL structure
Hi guys, I'm working my way through a URL restructure at the moment and I've several ideas about the best way to do it. However, it would be good to get some views on this. At the moment I'm working on a property website - http://bit.ly/N7eew7 As you can quickly see, the URL structure of the site needs a lot of work. Similar websites - http://bit.ly/WXH5WG http://bit.ly/Q3UiLC One of the sites has http://www.domain.ie/property-to-let/location/ And the other has http://www.domain.ie/rentals/location/property-to-let/ I could do with some guidance about the best steps to take with this. I've a few ideas myself but this is a massive project. Cheers, Mark
Technical SEO | | MarkScully0 -
Vanity / Short URLs 301?
Hi everyone, I'm working on a website that uses a lot of short urls eg http://www.forest.com/oaktrees. A quick check reveals these are currently 302 status. My question is should these be made 301s - a lot of them are in off-page content and looking at GA attract a lot of clicks. I've not managed to see a definitive answer to this after several Google searches. All help and advice greatly appreciated. Bw Jon
Technical SEO | | CoL-PR0 -
How to handle lots of URL parameters
Howdy mozzers I'm hoping you can lend some advice. I'm dealing with a site now with loads of URL parameters. It's a vehicle dealership group which hosts its entire inventory from multiple locations on one page, sorted by parameters. Example inventory URL: www.dealership.com/car-inventory.asp?pa=&ns=10&so=m&sor=DESC&ma=&mod=&mt=&yr=&bs=&pr=&t=used&ln= Where pa (page no.); ns (number of vehicles shown); so (sort by condition); sor (sort order); ma (make); mod (model); yr (year); bs (body style); pr (price range); t (type - new, used, etc.); ln (location no.). As you can imagine this generates a gazillion URLs (or slightly less). Any thoughts on best canonicalization options? Thanks as always
Technical SEO | | jamesm5i0 -
How much of a hit to changing urls?
Hi, We have a few pages that from an SEO perspective have poor URLs. We are planning on changing them (and 301 redirecting) the old page to the new page. I heard in the past, this can temporarily negatively impact your SERP rank etc. Since the old URLs are bad, even if there is a temporary negative hit, changing them in the long run it is better, but curious if anyone has any experience on what to expect.
Technical SEO | | NicB10 -
Products with discrete URLs for each color
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything). so we have URLs like: www.domain.com/product-green www.domain.com/product-yellow www.domain.com/product-red and so on. i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product. the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to. what would be the preferred solution? or is there something else?
Technical SEO | | rakesh_patel0