Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
-
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
-
Exactly, this tool is perfect for this!
-
Using the on-page report card tool helps alot. As long as you take it's advice, you should be in good condition. I use it all the time to double check my work.
-
It's not so much about keyword frequency as it is about prominence and density. First and foremost, use your keywords in the most prominent locations on the page: title, alt tags, strong tags, H1 tag, URL. Then naturally use them in your content.
Density just means it should be the most used word across your site. In GWT, your keyword report shows you the words used most on your site. Your keywords should be at the top. Whether that takes 5 times per page or 50 times per page depends on how many other phrases you are using regularly, how long the page is, etc.
Key is just use it in the prominent locations and naturally incorporate them into your content. Don't use any other word or phrase more often than your keyword and you are fine as long as it is the most prominent phrase you use.
-
This post by Rand should answer your question. He covers every page section:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimal URL structure for location-specific pages
I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be. Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options: Option #1: Catering page - /locationname/catering/ Option #2: Catering page - /catering/locationname/ In both cases, there would be links from the /locationname an /catering pages to the location-specific catering pages. Is either option preferable to the other?
On-Page Optimization | | mblair0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Unique Geo-targeted domains v. simple landing pages
I have a client with multiple locations in a central area. Is it better to purchase unique geo-targeted domains i.g. DowntownTopekaPlumber.com and MidtownTopekaPlumber.com and create area specific splash pages with links back to the main site -OR - is it better to simply create landing pages on the main domain - www.GoodGuyPlumbing.com/DownttownTopekaPlumber?
On-Page Optimization | | SearchParty0 -
What automated tools produce a number score for A) On-Page Optimization and B) Domain Exact Match?
SEOMoz Community, -I currently use SEMRush, SEOMoz Open Site Explorer and Archive.org for the other Benefit and Opposition factors. -I’ve had to manually search pages for keyword use in the title, footer & body for on-page optimization. -I’ve also manually searched Google for Domain Exact Matches. Thanks! -Andrew
On-Page Optimization | | Todd_Kendrick0 -
PANDA Attack: Too many on page links
Hey guys! I have a bit of a dilemma...one of my sites got hit by Panda 😞 The content itself contains about 10 links, however since the site is a process directory, at the bottom of the page you will find that the visitor can also browse process directory by name or page and then beneath this there are 80 links :s My concern is that if i remove this I will lose internal link juice! HELP! What approach should I take? I was thinking of either reducing the number of links OR hiding it by using Java ORRRR removing the links entirely. Advice anyone? This is a page as an example: http://www.processlibrary.com/directory/files/csrsc/25349/ All pages are like this!
On-Page Optimization | | OrangeGuys0 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Too many links on home page
SEOmoz crawl states I have 3 pages with too many links. My sites are hosted on Yahoo small business. One page they state is too long is the home page/ind. with 600 links to each page on the web site ( I think). Is this really a problem and how do I fix it? The other two pages are product categories that link to the products under the main product type. What I do not understand is that we have many larger product categories that SEOmoz crawl is not stating too many.
On-Page Optimization | | Wales0 -
Pages not cached
Sorry for all the questions. I have dozens of article pages that are not cached by google. How can I get them cached?
On-Page Optimization | | azguy0