Title Tag Length
-
Is there a search engine that reads a title tag longer than 70 characters? What is the harm in writing a title tag longer than 70 characters?
-
I understand that from a conversion perspective having a title tag in excess of 70 characters is meaningless as no one will see it on Google. I also understand that some believe that a title tag with more characters may dilute the strength of the terms you really want emphasized (although there doesn't appear to be universal agreement on this point).
That said, for ranking purposes, will Google consider more than 70 characters in the title tag?
I have a specific reason for asking this question. My clients are professional service providers. Some of them are located in suburbia where no one particular suburb draws a lot of traffic. Given my content constraints and limited number of title tags, I would like to squeeze as many suburb names into the title tag even if it means that they are not visible, just for ranking purposes.
-
Just a follow up note to Daylan's great advice, the harm in it being longer than 70 characters is that the keyword usage becomes more diluted and less specific.
Cheers,
Jamie.
-
All search engines technically 'read' titles that are longer than 70 but will only display 70 or less. Anything longer is displayed with an ellipsis ( ... )
As the title is the first thing that users will see, having content in it longer is of no benefit (if you cant read it, whats the point?)
Theres a good write up available here about it:
http://www.seomoz.org/learn-seo/title-tag
(If there is a search engine that does display over 70, it's likely not much of your audience is using it)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title (Meta descriptions) length... how strict are you?
I have just had a conversation with a client... the gist was this... Is it more important to stay under the 55-60 characters OR go over a bit and have the page title make sense and include the clients company name. The same argument for meta description. I have a client insisting on 55-60 length but the keywords are long and if we use the primary keyword phrase the length is 44 if we use the keyword phrase and add the company name it becomes 64. This is with us trimming it a bit. Anyone else discussed this before?
On-Page Optimization | | JohnW-UK1 -
Duplicate title tags, how to solve that?
We are currently running the "yellow pages". The problem is that Google Webmasters reports a lot of duplicate title tags. It's because we have three languages and the title consists of company name. for example: FCR Media Lietuva, UAB (The same in all languages). Of course we make different meta desriptions and so on. How should we solve this problem or should be just leave it as it is?
On-Page Optimization | | FCRMediaLietuva0 -
Optimize Page Title - Advice
I am currently going through my site and re-doing the page titles to try and optimize each specific product's page. I know that having the part number as the first piece of text in the title is the best practice. My question is, if i add a bunch of terms to the title, after the part number, is that taking away from the important part (the product number)? For example, my product is Audi A4. The term i want to optimize for is Audi A4. Which would be the better title for ranking purposes? A) Audi A4 | Automobile or B) Audi A4 | Automobile | 4 Cylinder | Made in Germany Thanks for the advice!
On-Page Optimization | | Prime851 -
Duplicate Page Title
Wordpress Category pagination causes duplicate page title errors (ie. when there are so many posts in the category, it paginates them), is this a problem? Your tool is reporting it as a problem... but ProPhoto (my Wordpress provider say it is not a problem). Here are the 2 URL's with the same page title: http://www.lisagillphotography.co.uk/category/child-photography/ http://www.lisagillphotography.co.uk/category/child-photography/page/2/
On-Page Optimization | | LisaGill0 -
Using a more relevant brand title for blog
I'm a newbee here so I appologize in advance for asking a question that might already be aswered ( i looked I promise). The question is this, I've been fiddling with the title tags and came upon the need to make a decision about separating our blog brand to be more specific to it's content. We're a moving company, our primary website talks about services and is branded with our name (%page_name% | 2 Brothers Moving & Delivery Portland Oregon), our blog is a work in progress "Moving Guide" (%post_title% | Portland Moving Guide). Should I stick with the standard brand name on the blog or call it something keyword specific like above? As a side question what do you all think about my titles in the first place? In case you'd like to take a look: www.2brothersmoving.net www.2brothersmoving.net/blog
On-Page Optimization | | r1200gsa0 -
Tags or Categories: Which is best?
I seem to have duplicate issues on my website due to tags and categories having the same title. If I was to delete one of the two, which would be better to delete? Thanks!
On-Page Optimization | | IoanSaid0 -
Title, other html tags not showing on onpage reports
Either something is seriously wrong with my website or seomoz is not analyzing my site correctly. When I view the source code for my site (www.myfavoritetoys.com) I clearly see elements such as page title, h1 tags etc. However, on the onpage reports seomoz says these elements are missing. I am not seeing any meaningful data in the reports because it isn't analyzing correctly. Please help!
On-Page Optimization | | mortickles0 -
Title tag question
Hi, If I wanted to rank for 'cheap football boots' and 'football boots' which tag would be the best option: 1. Cheap Football Boots (notice both keywords im targeting are included) 2. Cheap Football Boots, Football Boots (both keywords separate) and the keywords sit on an EMD (cheapfootballboots.co.uk) Cheers
On-Page Optimization | | activitysuper0