Capitals in Title tags and meta descriptions and their effect on SEO
-
It often the case that a page of serps will show up very similar title tags eg Cheap Widgets | Widgetsrus.com format, written partly for humans and partly for SEO.. Although against Googles best practice and indeed a violation of their adwords policy would using in CAPS in title tags reduce ranking (whilst increasing visibility and CTR)?
-
Like Daniel suggests I wouldn't use this as a long term strategy, to me it would send a pretty strong signal that the site is spammy.
On the other hand, if you are comfortable with it, you could always give it a test and see what CTR difference you get.
-
Im thinking of brand names in particular eg CHANEL, GUCCI etc are all caps brand names, however most title tags only cap the first letter. As to attracting the right kind of people? There is no 'wrong' type of people if they purchase your product?
-
Not that I'm aware of.
Even if it isn't penalized, I don't see it as a long-term strategy with the rankings focus on User Experience post-Panda.
And are you going to attract the right kind of people to your site with all caps?
-
Agreed, though in the event that you are position 4 or 5 it might be worth testing? as many of the general public are less sensitive to CAPS than more web savvy folk. Otherwise, you're not aware of any negative effect in terms of google ranking factors
-
You would be different, but making your titles in all caps appears spammy.
Do you click on emails that are in ALL CAPS?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
Is my SEO company a scam?
Hello, I am rather new to online marketing and because of this employ an SEO company to help with improving my ranking. They have now been working with me for around 6 months and I have not seen an increase in the traffic to my site - in fact it is at it all time low. Yesterday I only had 4 visitors for example. They keep ensuring me it will take time, and show me reports on how my keywords are ranking, and some appear to be doing okay, but I would have thought traffic would have improved by now. Why I am a little suspicious of this company is they only seem to be doing back linking. They have done very little, if anything, with on-page optimisation, so much so that I tried to do this all myself following Moz guidelines etc. But even this has seen very little improvement. I would have thought that as a paid SEO company, they may see that something is clearly not working. Perhaps the wrong keywords? Suggest a different tactic? I write blogs posts, am social media active but feeling very discourage with it all as seeing very little results. I continuously hear about scams and get new emails every day saying "we have analysed your site and all these things are wrong... pay us $XXX and we will get you traffic" but who can you trust and how can you find an affordable way to gain traffic as a very small business. Would be great to get feedback from anyone who may know what is going on. Thanks Astrid
Keyword Research | | Lilala_Kids0 -
Long tail traffic only to category, should we make the title keyword rich?
Hello, Some of my client's internal categories only rank for long tail terms. Should we make the title keyword rich or should we stick to one very small keyword phrase and use that as the title. Also, is there any reason to write a full 500 words for category descriptions on weak, internal categories(PA 15)? Thanks
Keyword Research | | BobGW0 -
SEO for small, independent insurance agencies -- is it possible?
I work with a lot of small, independent insurance agencies and have found through keyword research that most people search for insurance by state (e.g. pennsylvania auto insurance) or simple by product (e.g. auto insurance). Only if an agency is located in a densely populated city like San Francisco do I see people searching for insurance by city. As you can probably guess, these keywords are extremely competitive. Big companies like Geico and Progressive tend to take over page one for these searches. So, if I'm trying to optimize a website for an insurance agency in Quakertown, PA, for example, a small town with very few monthly searches (zero according to Google's keyword tool), how should I focus my on-page SEO efforts? Should I focus on "state + insurance," "city + insurance," or a combination of both? Or am I approaching this all wrong? Thank you in advance for your help. I'm feeling really stumped and would appreciate any fresh perspective.
Keyword Research | | copyjack0 -
Phone numbers in the meta titles
Is it best practice to have phone numbers in the meta titles? Will google penalize for that? It is actually useful for the users...
Keyword Research | | CMTM0 -
How to Effectively Use Meta Title For a New Domain ?
Hi I have a new domain, The website has three main products. Its a WordPress site. The Objective is Lead Generation.Target Keyword is Stairlifts The 3 main products are : Straight StairLifts
Keyword Research | | conversiontactics
Curved Stairtlifts
Reconditions Stairlifts All the above products have their own dedicated landing page. My questions are : 1. Should i use all three keywords on the home page ? will that class as kw stuffing? 2. I have to use keywords Stairlifts on the all three landing pages , Will that have a negative impact. 3. What is the best way without confusing the crawler? Any tips please? Thanks.0 -
How effective the use of preposition in title tag?
I would like to know the value of preposition on title tag and the impact on search engine queries. As for example, I would like to know the difference between TOURS TO NEPAL and TOURS NEPAL keyword, how they had a impact on search engine queries.
Keyword Research | | SuMoksha0 -
Local SEO: By city, by multiple cities, or by region?
My client is a kitchen remodeling company in Sterling, Virginia and is trying to rank well in local results. I am struggling with keyword selection mostly because I am still learning about local SEO. The city the company is located is Sterling, however their business comes from several other close by cities like Reston, Herndon, and Fairfax (Nobody lives in Sterling so they don't care too much about owning that in search engines). Is the right strategy: 1. Choosing one city and focusing on that (kitchen remodeling in reston, VA) 2. Optimizing for multiple cities (kitchen remodeling, reston, herndon, fairfax...) 3. Optimizing for an entire region (kitchen remodeling, northern virginia) I know it's hard to answer this with little information but gut reactions would be appreciated. I am a new SEOmoz member so excuse me if this question is too specific for this forum. I'm still getting a feel for the community. Thanks! Sean
Keyword Research | | KevinBloom0