Frequent updating of pages on website to rank better
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
The reason I ask is that I made 18 websites about three months ago and the traffic initially was alot higher and has fallen little by little thru the 3 months. Also how well my pages rank has also fallen. I just put out the websites, have done nothing else. No linking, etc. No updates.
It is evident that without new links coming in, the website will fall in rank ie., link aquistion velocity
But my question is if I update the pages and change content frequently will this improve my position in google and other search engines.
The traffic on websites over the three months if graphed sort of looks like a stair case going down.
-
I agree with Ryan and EGOL. Spend your time and energy on making content that users want to read, not in trying to outguess the search engines.
-
I believe such changes would offer zero SEO value, but I don't have any evidence to support my position, and I am not aware of any tests on this particular topic.
Google is very smart. They have billions riding on search quality. They have proven very effective at detecting duplicate content across billions of web pages. I am confident making minor changes to your content in the manner you described would have no effect at all on SEO.
Many sites offer a dynamic date on their pages. Naturally the date changes each day. Google only sees the HTML. They have no way to see the actual php code which alters the date in the HTML.
Another example is signatures and other information users change. If a user has 10k posts on a forum and changes their signature, then 10k pages could possibly change. The overall ranking of the page is not usually affected because of this change.
These are two examples as to why I disagree with the practice you are suggesting. As EGOL shared, making changes to impress users, not Google.
-
just to clarify things - I dont mean updating a page to make it more meaningful, like giving people the latest fashions on a fashion site, I mean purely changing the text of the page every 24 hours for example- leaving the main seo words the same like the title H2 tags, li tags etc. So bascially in the optimization sense everything is held equal except now we have most of the words changed on the page, but not the keywords. Also disregard gettin any new links because the page was helpful. I mean purely purely just the words change, every so often. WILL THIS make the page rank better even for a short period of time like a day.
-
It's all in the execution....
If you add a brand new, unique, substantive, interesting and accurate article every few days I bet your website will grow very powerful over time.
But, if you change yada yada yada text to yaba yaba yaba text you might get a little tiny boost in the SERPs for a while but it's not going to be enough to make a difference in your wallet.
People who try to impress their visitors usually rank a lot better than people who try to impress Google.
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
There are many factors involved. Your question is a bit vague and it's hard to offer any firm reply. This falls along the "add a blog to your site is great for SEO" kind of advice. In general, adding a blog will help your site but only if it is done in a quality manner. You can't simply add a blog to your site and check it off your list as "done" and expect better rankings. The same idea would be applied to updating your content.
Do you have a clothing site? Then updating your content with your latest sales, fall fashions, etc. as appropriate would be helpful for users and probably rankings as well.
Do you own a health product site? Updating your content with latest health trends (acai berry, etc), product recalls, latest studies, etc. along with your sales and other helpful information for users should have a positive effect for your site.
I would not advise you to make changes just for the sake of making a change. You are not adding any value to users in the process.
With respect to your traffic drop, I would suggest taking a step back and re-evaluating your content. If you have high quality content then it should be earning some links and mentions. If that is not happening perhaps your content quality could use a boost. What changes can you make to your content to make it more engaging? Can you incorporate latest headlines into your site? How can you take your site to the next level? What can I offer that would make users WANTS to link to my site, tweet about it, etc.
These are the questions I would suggest you focus on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Happens If I migrate my Sandbox free website to a new domain? Will my rankings be affected?
Hey Mozzers! One of my sites recently got out of the Google sandbox period (cause it started to rank for keywords) but the problem is the old domain sounds kinda uncool. I then found a new domain with a very cool name so I want to migrate my old site to the new domain. So my question is will it affect my rankings on Google? Or will my new domain be sandboxed for another year? Please help me out fast.
Technical SEO | | zachis323431 -
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical.
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical. https://studyplaces.com/about-us/ The pages affected by this include: https://studyplaces.com/50-best-college-party-songs-of-all-time-and-why-we-love-them/ https://studyplaces.com/15-best-minors-for-business-majors/ As you can see the content on these pages is totally unrelated to the content on the about-us page. Any ideas why this is happening and how to resolve.
Technical SEO | | pnoddy0 -
Use Internal Search pages as Landing Pages?
Hi all Just a general discussion question about Internal Search pages and using them for SEO. I've been looking to "noindexing / follow" them, but a lot of the Search pages are actually driving significant traffic & revenue. I've over 9,000 search pages indexed that I was going to remove, but after reading this article (https://www.oncrawl.com/technical-seo/seo-internal-search-results/) I was wondering if any of you guys have had success using these pages for SEO, like with using auto-generated content. Or any success stories about using the "noindexing / follow"" too. Thanks!
Technical SEO | | Frankie-BTDublin0 -
Does having no content on a mobile page have effect on the ranking.
We are about to go live with a mobile version of our webshop, mobile users will be shown an alternative version of the desktop page. At the moment we have little to no content on the mobile pages; how will this effect our ranking? (desktop and mobile page have the same URL and meta, only the "body" is different)
Technical SEO | | G.School0 -
Is page rank lost through a 301 redirect?
Hi everyone. I'd really appreciate your help with this one 🙂 I've just watched Matt Cutt's video 'what percentage of PageRank is lost through a 301 redirect?' and I am confused. I had taken this to mean that a re-direct would always lose you page rank, but watching it again I am not so sure. He says that the amount of page rank lost through a 301 redirect is the same as any other link. Does this mean that no page rank at all is lost during site migrations? Or is it the case that first page rank would be lost from the original link and then more page rank would be lost from any subsequent redirects? watch?v=Filv4pP-1nw
Technical SEO | | RG_SEO0 -
Does google like Category pages or pages with lots of Products on them?
We are having an issue with getting Google to rank the page we want. To have this page http://www.jakewilson.com/c/52/-/346/Cruiser-Motorcycle-Tires rank for the key word Cruiser Motorcycle Tires; however, this page http://www.jakewilson.com/t/52/-/343/752/Cruiser-Motorcycle-Tires is ranking instead and it has less links and page authority according to site explorer and it is farther down in the hierarchy. I am wondering if google just likes pages that have actual products on them instead of a page leading to the page with all the products. Thoughts?
Technical SEO | | DoRM0 -
Question for experts - a website is ranking defying all google rules
Hi all Today I saw a strange result in google's search page. When I typed a keyword: Rezeptfrei bestellen, it gave me results like number 1- http://www.rezeptfreibestellen.com/ If I check this site in opensiteexplorer, this is nothing but a new site with no backlinks, or any other offpage work. Onpage work is simply keyword stuffing and domain name is also same as keyword. Now why google ranked this website above others? Where are google EMD and Penguin, Panda? Amit
Technical SEO | | expertvillagemedia1 -
Nofollowing to boost internal page rankings.
I have a site with 200 links on the homepage, how much will it boost nofollowing the other links boost the 50 pages we care most about?
Technical SEO | | adamzski0