Frequent updating of pages on website to rank better
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
The reason I ask is that I made 18 websites about three months ago and the traffic initially was alot higher and has fallen little by little thru the 3 months. Also how well my pages rank has also fallen. I just put out the websites, have done nothing else. No linking, etc. No updates.
It is evident that without new links coming in, the website will fall in rank ie., link aquistion velocity
But my question is if I update the pages and change content frequently will this improve my position in google and other search engines.
The traffic on websites over the three months if graphed sort of looks like a stair case going down.
-
I agree with Ryan and EGOL. Spend your time and energy on making content that users want to read, not in trying to outguess the search engines.
-
I believe such changes would offer zero SEO value, but I don't have any evidence to support my position, and I am not aware of any tests on this particular topic.
Google is very smart. They have billions riding on search quality. They have proven very effective at detecting duplicate content across billions of web pages. I am confident making minor changes to your content in the manner you described would have no effect at all on SEO.
Many sites offer a dynamic date on their pages. Naturally the date changes each day. Google only sees the HTML. They have no way to see the actual php code which alters the date in the HTML.
Another example is signatures and other information users change. If a user has 10k posts on a forum and changes their signature, then 10k pages could possibly change. The overall ranking of the page is not usually affected because of this change.
These are two examples as to why I disagree with the practice you are suggesting. As EGOL shared, making changes to impress users, not Google.
-
just to clarify things - I dont mean updating a page to make it more meaningful, like giving people the latest fashions on a fashion site, I mean purely changing the text of the page every 24 hours for example- leaving the main seo words the same like the title H2 tags, li tags etc. So bascially in the optimization sense everything is held equal except now we have most of the words changed on the page, but not the keywords. Also disregard gettin any new links because the page was helpful. I mean purely purely just the words change, every so often. WILL THIS make the page rank better even for a short period of time like a day.
-
It's all in the execution....
If you add a brand new, unique, substantive, interesting and accurate article every few days I bet your website will grow very powerful over time.
But, if you change yada yada yada text to yaba yaba yaba text you might get a little tiny boost in the SERPs for a while but it's not going to be enough to make a difference in your wallet.
People who try to impress their visitors usually rank a lot better than people who try to impress Google.
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
There are many factors involved. Your question is a bit vague and it's hard to offer any firm reply. This falls along the "add a blog to your site is great for SEO" kind of advice. In general, adding a blog will help your site but only if it is done in a quality manner. You can't simply add a blog to your site and check it off your list as "done" and expect better rankings. The same idea would be applied to updating your content.
Do you have a clothing site? Then updating your content with your latest sales, fall fashions, etc. as appropriate would be helpful for users and probably rankings as well.
Do you own a health product site? Updating your content with latest health trends (acai berry, etc), product recalls, latest studies, etc. along with your sales and other helpful information for users should have a positive effect for your site.
I would not advise you to make changes just for the sake of making a change. You are not adding any value to users in the process.
With respect to your traffic drop, I would suggest taking a step back and re-evaluating your content. If you have high quality content then it should be earning some links and mentions. If that is not happening perhaps your content quality could use a boost. What changes can you make to your content to make it more engaging? Can you incorporate latest headlines into your site? How can you take your site to the next level? What can I offer that would make users WANTS to link to my site, tweet about it, etc.
These are the questions I would suggest you focus on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am losing 1 point of DA at month? What could it be? I have noticed I have lost 50K (out of 300K) of internal links after a website update, could it be related to that?
I am losing 1 point of DA at month? What could it be? I have noticed I have lost 50K (out of 300K) of internal links after a website update, could it be related to that?
Technical SEO | | albertoalchieriefficio0 -
Which better to rank with 40 DA domain redirect the domain 301
hello, which better to rank with 40 DA domain redirect the domain 301 to my website or host domain and create posts with my website link + if i do the 301 redirect the Crawl Errors of old 40 da domain will display on my new website or not+how much links can i get from one website pbn
Technical SEO | | cristophare79
+
which better get links for home page or postsbest regards ,0 -
Updating product pages with new images - should I redirect old images ?
Hello,
Technical SEO | | ninjahippo
We have approx 900 products on our website. Over the coming months we will be replacing the product images. At the moment they have file names like 'green_widget_54eb3a78620be.jpg'
the random jumble at the end of the filename was apparently to keep file names unique. We have removed the jumble part and will have file names like:
'black_widget_with_stripe_001.jpg' The CMS removes the old main image when a new main image is uploaded. But we could change this to leave the old image, but not use it. My question is should we: redirect the old file name to the new file name? upload the new image, and leave the old image in place Or do we just ignore.0 -
How do I optimize a website for SEO for a client that is using a subdirectory as a seperate website?
We launched a subdirectory site about two months ago for our client. What's happening is searches for the topic covered by the subdirectory are yielding search results for the old site and not the new site. We'd like to change this. Are there best practices for the subdirectory site Specifically we're looking for things we can do using sitemapping and Webmaster tools. Are there other technical things we can do? Thanks you.
Technical SEO | | IVSeoTeam120 -
Why would Google rank a highly irrelevant page in the top 15 especially for a seemingly important keyword?
While searching for "Blog writing service reviews", I found that a web page that's not even optimized for the query is ranking within top 15 search results. Upon checking the source code, I found that the webpage has been optimized for product reviews services. Plus, the website is only 11 months old, got 7 digit Alexa rank and has PR 1. Why would Google rank such a page in top 15?
Technical SEO | | suskanchan0 -
Page Rank gone - technical difficulty?
Hi all, after coming back from the holidays, I noticed that our PR (6 on the homepage) has vanished into "Unranked". All other sites are also "unranked". I tested other domains - PR still there, so the problem does not lie in the PR checker. There are no drops in traffic, rankings, no messages in the GWMT, the same numer of indexed pages, inbound links okay (all natural)... As you see, I checked everything I thought could be a hint to a solution, but found nothing... This goes on for the 3rd day now (after my holidays, maybe even longer). Could there be a technical problem causing this "drop"? Our website: http://www.access.de/ I am thankful for all hints/suggestions... Thanx...
Technical SEO | | accessKellyOCG0 -
Local Search | Website Issue with Duplicate Content (97 pages)
Hi SEOmoz community. I have a unique situation where I’m evaluating a website that is trying to optimize better for local search and targeting 97 surrounding towns in his geographical location. What is unique about this situation is that he is ranking on the 1st and 2nd pages of the SERPs for his targeted keywords, has duplicate content on 97 pages to his site, and the search engines are still ranking the website. I ran the website’s url through SEOmoz’s Crawl Test Tool and it verified that it has duplicate content on 97 pages and has too many links (97) per page. Summary: Website has 97 duplicate pages representing each town, with each individual page listing and repeating all of the 97 surrounding towns, and each town is a link to a duplicate page. Question: I know eventually the site will not get indexed by the Search Engines and not sure the best way to resolve this problem – any advice?
Technical SEO | | ToddSEOBoston0 -
UK website ranking higher in Google.com than Google.co.uk
Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks
Technical SEO | | tdsnet0