How best to optomise a .co.uk to rank on google.com.au
-
We currently sell our products to Australia customers via Google Adwords marketing and are keen to achieve good organic serps. What steps do you recommend taking? Are any of you working down under and interested in helping on this project?
Thanks
-
aussie address on every page
links from aussie websites likely to be your best bet
personalisation - get people to google for your brand
can you target to aus in webmaster tools from a co.uk?
do you see any UK (or any foreign) websites ranking in aus for similar or competitive terms? Can you identify how they did it?
-
i think that you have to have a physical business presence in Australia to be able to get an .au domain name. I know that we have not been able to buy one.
-
IMO,
I would acquire either a .com.au domain or a .com with a subfolder targeting Australia. why ? multiple reasons:
- Results that will appear on google.com.au will show relevant sites with .com.au and .com (very rarely a .co.uk)...
- a New site dedicated to a region will let you more control over its link building, content that is oriented to AU
- and its simply difficult for a .co.uk to compete with local and .com site for the niche you are in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site DA and rank is not increasing
Hy, My site https://cocpureapk.com/ DA is Still 1. I am Publishing the content regularly, Site age is 6 months But Still DA and PA are 1 and rank is still not increasing.. Why its not increasing. Is there any way to increase DA and rank Of my site?
Link Building | | ikzayahot0 -
Unnatural link Manual Penalty by Google
Hi, Our product Quiz Maker help users to create quizzes and can share, embed etc. We have a link in our embed code which was DoFollow and we've got many doFollow links from the websites on which our quizzes got shared but these links are too old like 2009, 2012 etc. After that, to complying with Google policies, we've changed the dofollow link to nofollow in embed code. Here are two scenarios: 1.) We've too many dofollow links which are too old and we don't have control over it as these are the natural links, given by our users before we changed the embed code link. 2.) Now, we are getting nofollow links from the widget as the embed code consists of nofollow link. Our embed code is editable and user can change it to dofollow or nofollow as per their requirement. Moreover, some people shared quizzes on their website (without using embed code) with dofollow link. But, now, google is taking manual action penalty against us. How we can resolve it as it seriously affects the overall performance of our website. Thanks
Link Building | | SameerBhatia2 -
Does adding a backlink in google plus comments work?
Hi guys, Can anybody tell me if adding a backlink in Google plus comments achieve anything?
Link Building | | Brover0 -
Struggling to re-rank website
A client of ours - www.helenbattphotography.com - was ranking well for local keywords. However, the rankings started to drop as of January this year (slowly) and quite considerably since May. We have not had any Google penalties. To date we have gone through backlinks and removed a few low quality/dubious links that were built around 5 years ago by another agency the client was using and also disavowed some others. This was done around 2 months ago. No impact to date. The website is hovering around page 4 and 5 for the keywords that it used to rank for on page 1 for. We are really struggling to increase the rankings for this client. We have introduced good, unqiue content to the site - not that this was ever really a problem on the site - but this has also made little difference. Would be great to get some feedback on the site and any obvious pointers that we might be missing here - a case of not being able to see the wood through the trees. Thanks
Link Building | | piperis0 -
Looking for Feedback on Rankings Dropping
Hi, I am looking for some guidance on figuring out a problem I am having with one of my clients. Their site is http://www.macton.com. They have seen a pretty significant drop in rankings for "hoist systems" "industrial turntables" and "railroad equipment." Below is my analysis and thoughts. Please let me know if you have any input you can provide me with. Hoist Systems Rankings started dropping significantly July 2nd. Their average position was around the 2nd - 3rd page. They're now in position 100. Some things I noticed is that Google is now ranking the page /freight_rail/portable-car-hoist-freight for this term, whereas a few months ago it was ranking /rail_equipment/car-hoist. I'm not sure why Google has started to rank this new page for this term when there is no reference to that keyword in the page and the other one is better suited. Industrial Turntables Rankings started dropping off in January and they have been up and down and even fell off for a bit in March. They took a deep dive May 28 - Jun 11 and are slowly picking up. I noticed that Google is also changing which page it is choosing to rank for this term. Currently it is ranking /rail_equipment/locomotive-turntables, previously it was ranking the homepage around May 28th, and before that it was /equipment/industrial-testing. Some things we thought would help this was to create a whole new page just on industrial turntables in order to rank better for this term. Another thing that I think would be highly beneficial is to do some more aggressive link building. Their top anchor text is all brand related, and very few include their target keywords.To my knowledge, I don't think they have a penguin issue, although I could be mistaken. Can anyone provide input and/or guidance on my analysis? Any suggestions?
Link Building | | TopFloor0 -
Best SEO Friendly URL
Hi. Currently I'm using the following url: mysite.com/this-is-the-news-title/news-1234 The news title followed by the directory and the news id. Same goes to mysite.com/my-name/user-123 I think its better for SEO since the relevant words (news title and name) are to the left of the link. But some people are saying that this is not good for SEO because crawlers can't "organize" the urls in directories. So they say its better to use: mysite.com/news/this-is-the-news-title/1234 mysite.com/user/my-name/123 Cause then the crawler know what is a news and what is a user. What do you guys think? Thanks.
Link Building | | rapchan0 -
Does registering with the paid Yahoo directory have any effect on your google rankings?
I am trying to get quality back-links and I know Yahoo is one adn as it is a directory is still ok post penguin but can anyone tell me whether it is worth it or does Google ignore the Yahoo links? Thanks
Link Building | | ebowdublin0 -
Photography Site ranking!
Hi I am working on a photography site: www.daffodilwaves.co.uk now there isn't many pages nor is the that much text. However you will see that they have a blog (poorly designed one which we are addressing) Now blog posts I feel can be really good as there is generally alot of naturally written text which I don't feel I need to influence. Also generally people will comment so I also believe that is good for rankings too. However I find that the blog ranks higher than the actual website and I dont want that to occur the website is the one that generates the bookings. So can you give me some ideas to transfer the ranking from the blog to the website? I was thinking that within the article I could simply link back to the homepage - would you think that is a good idea? If so would you suggest I use particular anchor text? such as "Wedding Photographer" or "Comtemporary wedding Photographer" Thanks
Link Building | | Springnik0