Internal linking best practice
-
See example:
car rental - sedans - bmw car rental - sedans - audi car rental - sedans - ford
(internal links to sedans - audi, ford) or (internal links to suv - bmw)
car rental - suv - bmw car rental - suv - audi car rental - suv - ford
(internal links to suv- audi, ford) or (internal links to sedans- bmw...)
Should I cross link only between the product page under each category or can I link between different products under different categories? From a user point of view, I think it will give him more options if he wants to choose the same brand but a bigger vehicle although I have read numerous posts saying that we should be internally linking most of the time within the same category. User experience or SEO?
-
I think in the case of a page for Sedan > BMW it would be categorically related to SUV > BMW, so cross linking should be encouraged.
If you were to restructure your site, you might end up with "Vehicle Make" as a top category, and then body style as a subcategory, with categories like "BMW > Sedan" and "BMW > SUV". Another valid way of organizing your site, where the pages would have identical content.
There's more than one way to slice a pie, so if they are justifiably related, you should cross link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Title Im working on
Im working on the best title Design based for the products, Pls suggest This is my title for product page I suggested ACDelco 40-count Super Alkaline AA Batteries: Buy ACDelco 40-count Super Alkaline AA Batteries online at Best Prices: Domain.com and in the page im using ACDelco 40-count Super Alkaline AA Batteries Definitely title crossing more than 60 characters, I have seen many ecommerce site, they never bothered about title character lenght.. Im confused!!! and Is there any best way of title design to include Buy, Online, best price are the frequent keywords with product name. Pls suggest
On-Page Optimization | | Rahim1190 -
Internal anchor text. Should we still use keywords?
I have a review site that has approximately 70 category pages. I'd like to include a few of them (not all 70) in the footer of the page for easy navigation and to direct the crawlers to the best ones. Is it advisable to use anchor text of "Category + reviews" or just leave it as "Category". I certainly dont want it to be overoptimized, but I do think its a good usability cue, so I'd be surprised if it was against guidelines. Any thoughts?
On-Page Optimization | | jim_shook0 -
Best URL structure for my page
Hey everyone, I am wondering what is the best URL structure for my activity booking page in Bali. http://www.thingstodoinbali.com/bali/sports/water-sports/rafting/ or http://www.thingstodoinbali.com/bali/sports/water-sports/rafting-bali/ or would you recommend something else? Most people would google for "activity bali" in this case "rafting bali". Please advice. Thanks for your time and help in advance!
On-Page Optimization | | c.eiermann0 -
How to view all 'followed internal links' on a page
I am trying to view all the followed internal links on a few pages of my website. The MOZ toolbar just gives me the total number of internal followed links. What is the best way to actually see all the internal links that are followed by the google bot from any particular page? Thanks in advance.
On-Page Optimization | | rjchugh0 -
Too Many Links Explode Upon Upgrade
We upgraded our CMS system in September and then had an explosion of new errors appearing in SEOMOZ. Most concerning was the too many links area. Our main site is www.thenorrisgroup.com. Many of the links on the page are set up as no follows and nothing else changed so I don't understand why it's tracking differently all of a sudden. Any ideas?
On-Page Optimization | | thenorrisgroup0 -
What's the best practice for implementing a "content disclaimer" that doesn't block search robots?
Our client needs a content disclaimer on their site. This is a simple "If you agree to these rules then click YES if not click NO" and you're pushed back to the home page. I have this gut feeling that this may cause an upset with the search robots. Any advice? R/ John
On-Page Optimization | | TheNorthernOffice790 -
Breadcrumb links
Hello. Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)
On-Page Optimization | | seo.academy0 -
Relative links
Hi, How much of an SEO issue is it to have relative links vs. fully written out links, like http://www.seolinkquestion.com/my-silly-question ? If I have a site that uses relative links, should I change them all? Thanks...Mike
On-Page Optimization | | 945010