Title Tag Targeting Two Geographic Modifiers
-
How would you suggest writing a homepage title tag which needs to target both state and city?
We are targeting these two phrases:
Lincoln personal injury lawyer
Nebraska personal injury lawyerAny thoughts on how you'd write the title tag? I know targeting Nebraska will be challenging but it's what the higher ups want to do.
Would you suggest: Lincoln Nebraska Personal Injury Lawyer ?
-
Good question. I think you can go either way.
Assuming that I was targeting all of Nebraska, not just Lincoln, I would:
Create a page targeting Nebraska and create sub-pages targeting the major cities in Nebraska.
For example:
Personal Injury Lawyer & Attorney Nebraska
Sub page: Personal Injury Lawyer & Attorney Omaha NE
Sub page 2: Personal Injury Lawyer & Attorney Lincoln NE
I would then link to each page with geo-specific anchor text. Once I got the main page high on the first page, I would try to rank the sub-pages for "Nebraska" as well to get an indented listing and take up more of the SERPS.
Another benefit of structuring the site this way is that if you had locations in each city, it would be very good for Google Places.
However, I would only follow this page/subpage strategy if I was confident in my link building strategy, i.e. that I could get enough geo-specific links for each sub-page. Otherwise, you might be walking into a Panda-type scenario where you have what Google perceives as extraneous, useless pages.
-
Hypothetically speaking, if keyword research suggested that Lincoln personal injury lawyer and Nebraska personal injury lawyer got more searches than personal injury lawyer Lincoln, would you still write the title in the same order? personal injury lawyer + geographic modifier
-
I would personally go with "Personal Injury Lawyer Lincoln NE". Google is smart enough to associate NE with Nebraska in this context (As can be seen by highlighting in the serps) and it's shorter.
-
"Lincoln Nebraska Personal Injury Lawyer" would work. Another possibility is to use "Nebraska Personal Injury Lawyer" for your home page, and then "Lincoln Personal Injury Lawyer" on an office locations page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Location to Title Tags has dropped SEO Rankings
After adding the suburb of my business to each title tag on my website, I've noticed their rankings have dropped from page one to page four in a lot of cases. Should I wait it out and expect to see them improve in the future? Should I revert them back to their old title tags? I'm a little concerned!
On-Page Optimization | | thomaslutrov0 -
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Setting Up Title Tags for Multipe Locations and Products
Hi There! So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
On-Page Optimization | | ChopperCharlie0 -
Two different domains with the same content
Hi all, I just figured out that my client has two different domains with the same content, so the site will be penalized by Google: www.piensapiensa.es www.piensapiensa.com Should I do a 301 redirection from one domain to the other one using the htaccess file as usual chosing one of them as canonical? redirect 301 piensapiensa.es www.piensapiensa.com? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Canonical tags
In previous we had issues with capital letters in page urls. So we made a 301 redirection to lower case page url. But I read there that it's not good idea to use 301 redirection, better solution for that canonical tag. So we placed canonical url tak to lower case page url... So after week, in google webmaster tools I see around 60k os dublicate pages. Why google don't see canonical tag? Thank you
On-Page Optimization | | bele0 -
Title Tag length and UTF-8
Hello seomozers! Today I've come to one interesting question about Title Tag lenght in UTF-8 coded content. It's relevant to description tag lenght too. So, as we all know SEO best practices recommend that my Title tag should be under 70 (or 75) characters. Now, we have a website which is UTF-8 coded. That means that our special characters (some lithuanian letters) at the end gains +4 or +5 characters in length. So Google Webmaster Tools in our case report that some Title Tags are longer than they should be (exceeded by those +4 or +5), but in SERPs we see clear and not trunctated Title Tags (which means that our title tags are displayed correctly in UTF-8). The question is - should I believe in SERPs and don't take any action or maybe should I notice Google Webmaster Tools recommendations and shorten those tags ? Well, I do believe that at the end it's not so important, but I'd like to hear some more opinions on this simple situation.
On-Page Optimization | | jkundrotas0 -
Title, description modification?
If i make, modifications in my paget title and sescription, it's possible to will decrase my page visits? If yes, when will increase my page visits? thanks
On-Page Optimization | | rejja0