Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
-
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
-
Hi Anton,
Great question! Folks get really caught up in the proper way to use H1 tags and there's a lot of misinformation and rumors out there.
In the old days SEOs discovered that there was a correlation between words in the H1 tag and rankings, and so it became best practice to load all of your keywords there.
As time drew on and Google became more sophisticated, new research by SEOmoz and others discovered that there really wasn't a statistical significance to adding keywords specifically to the H1 tag - in fact the simple use of keywords in a large font towards the beginning of the document worked just as well.
So the best thing you can do for an H1 is the way it was intended - use it as the unique title of the document.
I don't see a problem if this means it's placed after the h2, but I would be wary of placing your most important content further down the page. Google seems to discourage important content pushed too far down the page, but sometimes there's legitimate reasons to place your CTA in a prominent place.
Just make sure your readers can easily find your important content - especially true if you're placing a CTA on every page!
-
As long as you know that the h1 tag is the most important to SE's and that it contains the page's most valued keyword then I don't think the structure (h1 before h2) matters. However your proposed structure is semantically incorrect and as we move towards the semantic web, you should adopt stricter structures.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitelinks to internal pages
Hi Moz Community, Is it only possible to get sitelinks to your main domain in the SERPs or can you also get them to internal pages in the SERPs? i.e. if this were to pop up in the SERP: www.mysite.com/page1
On-Page Optimization | | Brian_Dowd
Can I get sitelinks such as the examples below:
Sitelink1: www.mysite.com/page1/page1a
Sitelink2: www.mysite.com/page1/page1b
Sitelink3: www.mysite.com/page1/page1c
etc. Just curious and I haven't really find anything like that on the internet. How can I set them up? Thanks.0 -
Description tag not showing in the SERPs because page is blocked by Robots, but the page isn't blocked. Any help?
While checking some SERP results for a few pages of a site this morning I noticed that some pages were returning this message instead of a description tag, A description for this result is not avaliable because of this site's robot.s.txt The odd thing is the page isn't blocked in the Robots.txt. The page is using Yoast SEO Plugin to populate meta data though. Anyone else had this happen and have a fix?
On-Page Optimization | | mac22330 -
How to treat pages that are removed?
I have a website that need be very up-to-date, I mean, pages can be published just for 30 days, after that it should be unpublished. Everyday more than 300 pages is "removed", For theses pages I am returning http code "410" (Gone), also I remove from the sitemap. Now, I am checking Google WebMasterTools and I am getting thousands of pages not found. So... My questions Does it have SEO impact? How is the best approach to treat it?
On-Page Optimization | | thobryan0 -
How should I rephrase these pages to avoid Phrase duplication within Title Tags
How should I rephrase these pages to avoid Phrase duplication within Title Tags Duplicate Page Title Page1-http://organicfruitbasketsflorist.com/index-2.html Page2- http://organicfruitbasketsflorist.com/Fruit_Baskets_Organic_Fruit_Baskets_New_York_NY.html Page3- http://organicfruitbasketsflorist.com/Fruit_Baskets_Edible_Fruit_Baskets_New_York_NY.html Page4organicfruitbasketsflorist.com/Fruit_Baskets_Business_Fruit_Baskets_New_York_NY.html Page5-http://organicfruitbasketsflorist.com/Fruit_Baskets_Fresh_Flowers_Delivered_New_York_NY.html Page6-http://organicfruitbasketsflorist.com/Coupons.htmlAmi
On-Page Optimization | | amydiamond0 -
Duplicated Page Content
I have encountered this weird problem about duplicate page content. My site got 3 duplicate content similar on the link structure below. If I'm going to use rel canonical does it help to resolve the duplication problem? Thanks http://www.sample.com http://www.sample.com/ http://www.sample.com/index.php
On-Page Optimization | | mattvectorbpo0 -
No index parts of a page?
Little bit of an odd question this, but how would one go about getting Google to not index certain content on a page? I'm developing an online store for a client and for a few of the products they will be stocking they will be using the manufacturers specs and descriptions. These descriptions and specs, therefore, will not be unique as they will be also used by a number of other websites. The title tag, onpage h1 etc will be fine for the seo of the actual pages (with backlinks, of course) so the impact of google not counting the description should be slight. I'm sure this can be done but for the life of me I cannot remember how. Thanks Carl
On-Page Optimization | | Grumpy_Carl0 -
Adding dynamic item to static page - good for SEO?
We have a static page we want to rank for a competitive phrase. Would it help, or would it make little to no difference, if we added a small dynamic item to the page so that each time the googlebot visited the page it wouldn't be 100% the same as the last time it visited? The reason to do this would be because of the belief that Google likes pages that update once in a while. The dynamic portion of the page wouldn't be as simple as a page counter, but it wouldn't be very elaborate either. A tiny portion of the page. Think of something like current temperature or current CPU utilization (it won't be that, but it will be a small updating number that is not incrementing like current time or a page counter). Would that make any difference at all? (I know there will be responses that I should add real updating data to the page to make it dynamic; let's take that one off the table for right now --trying to see if there's something I can do that is simpler for now). Thanks.
On-Page Optimization | | scanlin0 -
Home page ranking dropped below internal pages
The index page for a site I manage has dropped significantly - internal pages rank above it. It's a new site, 2 months old but was ranking at 1st. Any suggestions as to how I can debug this?
On-Page Optimization | | OptioPublishing0