Looking for advice on blog implementation...
-
I am getting ready to implement a blog for my company. We have our website controlled through a commercial Content Management System that has a blog feature, but it is cumbersome to use and doesn't have all the bells and whistles of a Wordpress blog for example. I know for SEO purposes that we would be better to use the CMS blog and make it a subfolder (www.mysite.com/blog) instead of using a subdomain (blog.mysite.com). However, we would like to use the hosted WordPress blog and find a way to retain the same SEO value for our www.mysite.com site that it would provide being a subfolder on the site.
Any suggestions?
Installing Word Press CMS on our current web servers is not an option. We would have to use Wordpress hosting services for the blog.
-
I'm not sure. It was the first thing that popped to my mind. I'd have to spend some time googling it though as I've never actually done this.
-
That depends (naturally!). What you want is for your blog and website to inherit domain authority (DA) and domain trust (DT) from each other. It is a very common practice for websites to use subdomains for blogs because they use hosted blog services to power their blogs. Google knows it a common practice. From what I've read and seen with my own experience, Google will treat your blog and website as one site (by that I mean share the DA and DT) if you: 1) have a small number of subdomains and 2) the navigation of both the website and blog are very similar. Frequently I have seen Google use the URLs from subdomains in sitelinks for the main domain, further supporting this conclusion. Some more ideas to improve the domain - sub-domain connection. You could submit a sitemap to GWT that shows the blog in the subdomain for the site. You could create a folder called mysite.com/blog that has a redirect to blog.mysite.com. (Last two ideas not validated, just ideas).
Hope that makes sense and helps.
-
Joe, are you saying that I could create a directory on my main web server called www.mysite.com/blog and have that folder point to the hosted wordpress blog?
-
Thanks Allan!
So if I do the setup this way with the A record for the sub-domain pointing to the hosted blog with links back and forth to my main site... will search engine crawlers consider blog content to be a part of my main site? Or will they still be treated as 2 separate sites?
-
I recommend using blog.mysite.com and pointing the A record for this sub-domain to a Wordpress or Joomla blog that you host at Hostgator or similar cheap but good hosting service. Its pretty easy to setup and you have the benefit of your blog still being on your domain so you still build domain authority.
I did this for a client that has a Network Solutions store which offers a terrible blog (and SEO in general for the store, but thats a different story). Her blog is in Joomla and hosted at hostgator, check it out here: http://blog.grandexpression.com
Notice how the Home page button of the blog goes to the NS store, not the blog.
-
Can't you configure your server to point to the hosted wordpress blog from inside a directory?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is the blog link so often found in the footer?
Hello, Can someone tell me please why are the links to a site's blog not displayed prominently? Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?
Content Development | | CyrusDariusXerxes0 -
Translating other people blogpost to other languange and post on our blog
Hi, I am new to the blogging industries. I just want to know if Google penalized me if I translate other people blog post from English to other language and post it on my blog? Please let me know what you guys think. Thank you in advance for your time.
Content Development | | liburanbali1 -
How many articles are ok to publish a day on my website blog?
I have a blog on my website which is a part of the website. Currently I publish one article a day. Is it ok if I increase it to 2 a day? Is there any limitation in order not look negative to Google
Content Development | | AlirezaHamidian0 -
Is it important to stick to a schedule when posting blogs?
I was watching the Mozinar titled: "From Nothing to Expert: How to Blog like You Mean It" and Tanner mentions that he does not stick to a schedule when posting blogs. There will be days or even a week go by where he does not post anything because he has not found a topic worth writing about. I was under the impression that it was important to post blogs at the same time everyday, or on the same day every week. Does sticking to a regimented schedule not have benefits anymore? Are there any negative or positive effects of sticking to a schedule?
Content Development | | djlittman0 -
The concept of Blogging
Can anyone describe the fundamentals of blogging? Should I be aiming blog posts at "subject A vs subject B" or more on recent projects that have been worked on such as "keyword working with company A to complete subject X" ? Also, should I allow comments on posts and filter out the spam using plugins and manual methods or should I just turn them off and forget the hassle? Any help would be grand!
Content Development | | Hughescov0 -
Having Blog and Forum for Store is Beneficial or Not
Hello ! I am building a cosmetic store. I have blog.storename.com , forum.storename.com. i started both to make my store content rich. On my blog we are personally reviewing cosmetic products. and forum user are sharing experience and problems related to beauty..... But i was reading this post http://www.seomoz.org/ugc/uncover-competitors-using-multiple-sites-for-multiple-first-page-rankings . it has this " Alright, Google dislikes pages, subdomains, and domains with substantially duplicated content. Got it. " Any way my content is not going to be dup at all. but Product which we are reviewing on blog. ll also be on our store for sale. and might be people sharing own experiences about same product on forum. do u think i should worry?
Content Development | | vinku0 -
What should I look for when hiring a blogger?
In the past I’ve made many mistakes when hiring content writers/bloggers, the end result is that my targeted traffic is no better off even after investing several thousand dollars in to it. I have a blog with 400+ posts, each being over 500 words of unique content yet my traffic is under 30 a day. I use wordtracker for my keyword research so I don’t think that is the problem. Instead of hiring cheap writers from eastern European countries I want to hire people that know what they are writing about, someone that is an expert in the niche, someone like Rand Fishkin and Dr.pete for SEOmoz, always enjoy reading their posts and that is what I want on my own blog. I always refer new writers to this post >> http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization and have recently had someone complete 40 articles for $200, but this isn’t what I want. I want people to come to my blog, enjoy it, and be satisfied with what they have read. I don’t want people to read the junk I have produced by someone that has no idea what they are writing about. The Panda updates have affected me in a negative way so it’s now time to change. I have attempted to hire “good bloggers” before. $25 an article sound reasonable? I now felt like I was getting scammed which was maybe due to lack of direction as the articles I was getting were not satisfactory. Is it better to have a writer physically come and work in my office? Or is it ok just to pay someone by the article at the comfort of their own home? So the simple question is how do I find great bloggers?
Content Development | | JimmyJones0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0