Website isn't Ranking for Any Keyword
-
Hi,
I launched a playhouses website in april this year and have been steadily link building to it over the past few months.
I have gotten all of the internal optimisation correct (that I can see) however it is still not ranking for any keyword and suprinsgly all of our traffic is comming either direct or through bing.
The website is showing as being in googles index however it is still not ranking for even the smallest of niche keywords.
The only penalty I can see is that we have some spammy blog links that my colleague has gotten which I have been trying to counteract with high quality guest blogging. Any input is welcome the url is http://www.playhouses.co.uk/
Simon
-
Hi,
As the others have said, your backlink profile looks pretty nasty. Another thing to remember is your anchor text. A brief look through OSE shows you have 100% keyword rich anchor text. Natural links often use the domain as anchor text so try to get some good quality, relevant links using www.playhouses.co.uk or http://www.playhouses.co.uk.
-
Your site is relatively new and so a spammy looking link profile is something that will not work in your favour. Take a look at this video by rand from a few years ago; http://www.seomoz.org/blog/belated-whiteboard-friday-can-bad-links-hurt-me
You definately need to work on some high quality content and then try and create good links to the high quality content you are creating. Google will then recognise your content and see that it's being linked to externally which is a positive sign.
-
Hi,
I don't think you would get penalized for lack of content, but you will need content in order to get ranked.
I do believe that you can be penalized for the spammy links.
-
Thanks for the reply,
The spammy links are the ones that my colleague has done, I am not to sure on how to get rid of these or countract them. There is no traffic at all in analytics through google.
I have been signed up on webmaster tools since launching the site and have been submitting sitemaps when new pages are launched as well as fixing any crawl errors.
Content is defiantly a good idea, I think this may have been something that ive overlooked.
Could the penalty be from the lack of content and spammy links?
-
First of all, you seem to have a lot of spammy looking directory links. Is that the kind of linkbuilding you are doing? If so, stop it. This might have given you a penalty.
Are you at least seeing some long tail traffic coming in, or nothing at all?
I would also recommend:
Sign up for Google Webmaster Tools to see if there are any crawling issues with your website.
From a first look at your website, it seems to me that you have very little text in relation to the code. I would try and add some articles related to your topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl solutions for landing pages that don't contain a robots.txt file?
My site (www.nomader.com) is currently built on Instapage, which does not offer the ability to add a robots.txt file. I plan to migrate to a Shopify site in the coming months, but for now the Instapage site is my primary website. In the interim, would you suggest that I manually request a Google crawl through the search console tool? If so, how often? Any other suggestions for countering this Meta Noindex issue?
Technical SEO | | Nomader1 -
Can't get my site recognised for keyword
My site prettycool.co.uk and primary we sell fascinators, the problem is I can't get the word fascinators to be listed by Google. We are on the 1st page for most colours ie. pink fascinators, blue fascinators etc. but for the term fascinators even if we fetch we are listed for a couple of hours and then disappear. I've checked for keyword stuffing but our site sell fascinators and we need to have this word in our site and other sites have a lot more references to the term and are listed on the 1st or 2nd pages. We used to be listed on page 1 for many years but the last 2 or 3 years dropped back to page 4 but now nothing. Any help or suggestions would be fantastic!
Technical SEO | | Rutts0 -
Review rich snippet isn't appearing anymore
Hi, We have recently lost the review rich snippet for product that used to consistently show it for a long time. On top of that we have also lost the breadcrumb. The markup hasn't changed on these pages and gwt data tool tester doesn't show any anomalies. A few weeks back we have deployed a new property that list reviews from the first site without actually being under the same domain. Would that be an issue, review may have been considered as plagiarism somehow? Is there a way for us to confirm this theory? What are others factors that may have lead us to lose those rich snippet? Thanks
Technical SEO | | mattam0 -
Falling rankings - can't figure out why
I am still fairly green on in depth SEO, however I have a good grasp on making a site SEO friendly, as my skills are more down to website construction than technical SEO, however, I am working on a site at the moment which just continues to lose rankings and is slipping further and further. Keywords are dropping week on week in rankings Search visibility is also dropping week on week On site sales have fallen massively in the last quarter We have made huge improvements on the following; Moved the site to a faster stand alone cloud vps server - taken page rank scores from 54 to 87%. Added caching (WP Rocket) & CDN support. Improved URL structure (Woocommerce) removed /product and or /product-category from URLS to give more accurate & relevant structures. Added canonical URLs to all product categories (We use Yoast Premium) Amended on page structures to include correct H tags. Improved Facebook activity with a huge increase in engagements These are just some of the improvements we have made, yet we're still seeing huge drops in traffic and rankings. One insight I have noted which may be a big pointer, is we have 56 backlinks.... which I know is not good and we are about to address this. I suspect this is the reason for the poor performance, but should I be looking at anything else? Is there anything else we should be looking at? As I said, I'm no SEO specialist, but I don't think there's been any Penguin penalty, but my expertise is not sufficient enough to dig deeper. Can anyone offer any constructive advice at this stage? I'm thinking things to look at that could be hurting us that isn't immediately obvious? The site is www.glassesonspec.co.uk Thanks in advance Bob
Technical SEO | | SushiUK0 -
How to rank for several keywords
Hi there Mozers, So far I have been building my webshop ouibonjour.com over the course of several weeks while studying the awesome educational content here on Moz and other SEO-related sites. I think I have done an OK job so far, and I have managed to rank #1 on several long tail keywords after a couple of weeks. Problem is - there are more long tail keywords I want to rank #1 for as well! **What I have done so far: ** I have taken the strongest keywords that can generate conversion and added them in page titles, title heads, main anvigation titles, in my alt text in images and so forth. The page is not screaming "SEO!" and I am happy with that. Nevertheless, I think the SEO measures here are done in an effective way. If you bothered to click on my page, you can see that the home page has only 5 posts (posts, not pages). They redirect visitors to other important parts of my site, and I change the image and/or the title once every 3 weeks to not keep the page too static. In a /magazine subfolder, I have a blog that ranks pretty good for several keywords, but the content here is not directly related to my products, but rather articles that fits the interests of my potential buyers (lifestyle, culture, etc). **What I need - but not sure how - to do: ** I basically want to rank for way more long tail keywords that relate to my products, but I don't want to continue setting up posts that have these keywords, because the content on the main page will be too heavy on the SEO, and therefore lose value for my visitors. How can I rank for more keywords without having to pepper my site with posts full of these keywords? I do not want to write articles on my blog that focuses on different combinations of long tail keywords neither, because it will get too spammy and make my visitors not return. I need help! I hope I have managed to explain my problem clearly. If there are any Whiteboard Fridays or posts on this subject that I have missed, please link me directly. If not, I would be tremendously happy and appreciative for any tips and tricks 🙂
Technical SEO | | Fernando_0 -
The use of tabs on productpages, do or don't?
Does google has any trouble reading content tabs? The content is not loaded by ajax and is already in the page source code.
Technical SEO | | wilcoXXL
As i'm checking some big e-commerce websites or (amazon.com for example) they get rid of the tabs with content and put the different content below eachother. Is his better for SEO purpose? But what about user experience? For users it think it is easier to navigate by tabs then to have a long page to scroll. What do you guys think about this issue?0 -
Rankings Issues
website: trophycentral.com Back in February of this year, we took a huge rankings hit on Google. We thought it might be Panda related, but realized it was before the big change. We also thought it could be related to our Mobile rollout and a wholesale system we put in place, but were not sure. Most pages were fine, but our home page was hit hard and taken off line, included for branded terms (although the branded terms came back in a couple of weeks). There were no manual actions against us. We made a ton of changes with the mobile site, crawl issues, reducing links, reviewing and removing potentially bad outside links, etc. After a few months (long time!) almost all of our keywords came back except one, trophies. We used to rank in the top few positions and now are not in the top 500. We believe we are being penalized, but have no idea why this one keyword is being impacted. It is obviously a huge one for us and we want to get it back. Does anyone have any ideas as to why Trophies is not ranking on our home page. We are grateful that we have many other words and phrases in the top 5 positions (not pages) of google, yahoo and bing, but on Google, we cant seem to get trophies to even show up! Please help!!! Thanks!!!
Technical SEO | | trophycentraltrophiesandawards0 -
Will rankings for my micro site rank better if I 301 redirect it to my main site?
This is my first time asking so I will try to be as clear as possible. Ok, I have a micro site that is an (exact match domain) and the domain is a couple 3-4 years old and ranks very well for several search terms. The main two terms it ranks for are like this. houses for rent in XXXXX XXXXX homes for rent (XXXXX equals a city name) The issue is this site has no backlinks, zero advanced SEO, I only did basic optimization to it when i set the site up. Even site structure, url structure all are not good.
Technical SEO | | Robbie8299
The only page I have ever even seen rank is the main root url. But with all that the site does really good in the top 1-2 results for key search terms. Now, I have a main site that is a very big site that has steadily been climbing in search terms every month with great backlinks, optimized for the city and all.
It currently ranks on second page for the listed search terms listed above. What I want to do is 301 redirect this microsite to my city page on my main site that is much better optimized for the key city terms.
The 301 redirect would point this "root domain" (mymicrosite.com) to my city page that looks like this. www.mymaindomain.com/city/XXXXXXX If I do this will Google rank my main URL city page as well as it ranks this microsite with zero links, seo, etc, etc. What happens if it does not? Will I be able to turn off the 301 redirect and keep the microsite rankings? My main reason for wanting this is I want this city page to rank well and I only want to optimize one site instead of both. Any help would be great!0