Website isn't Ranking for Any Keyword

[GardenGamer]

Hi,

I launched a playhouses website in april this year and have been steadily link building to it over the past few months.

I have gotten all of the internal optimisation correct (that I can see) however it is still not ranking for any keyword and suprinsgly all of our traffic is comming either direct or through bing.

The website is showing as being in googles index however it is still not ranking for even the smallest of niche keywords.

The only penalty I can see is that we have some spammy blog links that my colleague has gotten which I have been trying to counteract with high quality guest blogging. Any input is welcome the url is http://www.playhouses.co.uk/

Simon

[Confetti_Wedding]

Hi,

As the others have said, your backlink profile looks pretty nasty. Another thing to remember is your anchor text. A brief look through OSE shows you have 100% keyword rich anchor text. Natural links often use the domain as anchor text so try to get some good quality, relevant links using www.playhouses.co.uk or http://www.playhouses.co.uk.

[PeterAlexLeigh]

Your site is relatively new and so a spammy looking link profile is something that will not work in your favour. Take a look at this video by rand from a few years ago; http://www.seomoz.org/blog/belated-whiteboard-friday-can-bad-links-hurt-me

You definately need to work on some high quality content and then try and create good links to the high quality content you are creating. Google will then recognise your content and see that it's being linked to externally which is a positive sign.

[Paessler]

Hi,

I don't think you would get penalized for lack of content, but you will need content in order to get ranked.

I do believe that you can be penalized for the spammy links.

[GardenGamer]

Thanks for the reply,

The spammy links are the ones that my colleague has done, I am not to sure on how to get rid of these or countract them. There is no traffic at all in analytics through google.

I have been signed up on webmaster tools since launching the site and have been submitting sitemaps when new pages are launched as well as fixing any crawl errors.

Content is defiantly a good idea, I think this may have been something that ive overlooked.

Could the penalty be from the lack of content and spammy links?

[Paessler]

First of all, you seem to have a lot of spammy looking directory links. Is that the kind of linkbuilding you are doing? If so, stop it. This might have given you a penalty.

Are you at least seeing some long tail traffic coming in, or nothing at all?

I would also recommend:

Sign up for Google Webmaster Tools to see if there are any crawling issues with your website.

From a first look at your website, it seems to me that you have very little text in relation to the code. I would try and add some articles related to your topic.