SEO Audit "Hybrid Site"
-
Hi everyone!
I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph
OR
http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en
Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit.
FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool.
Thanks everyone!
Steve
-
Bummer
Wish you luck, though! -
Yep already did the single custom crawl already and the crawl diagnostics turned out pretty useful and was able to convince the marcom team they need to clean their site.
I did ask several times already with their IT team but resistance is strongly felt. Their guys are not really that into SEO, probably due to lack of educating from our part, and third party tools are always looked at with extreme suspicion.
-
Thanks Steve - thrilled to hear it!
Re: the web crawler - it might be an IP-based or a requests/second type issue. The Moz crawl is usually fairly good, but even we get blocked sometimes. If that's the case, you might need to ask their team internally to run it or specifically allow it. You can also try the single custom crawl tool here: http://pro.seomoz.org/tools/crawl-test
-
Thanks Rand! I've actually used both screaming frog and xenu to crawl their site but the thing is they've put some security on their website(s) in such a way that those tools cannot run properly because they kept on asking for login access. Good thing running the test through SEOMoz SEO web crawler does not prove to be as problematic when running via those free crawler tools.
Btw, just want to say you guys are doing a great job here. Lots of valuable insights to learn here/from you guys. Hope the next MozCation will be in Philippines / Singapore. Will make sure I'll attend =D
Cheers!
Steve
-
Hi Steve - sounds like a big challenge (particularly if you can't get access to analytics or WM tools). You could certainly start by getting crawls through SEOmoz PRO just to check for errors/issues/etc. Screaming Frog is also a good tool for this one-off type crawling that doesn't need tracking over time.
There's a few good posts on site audits in particular:
- http://www.seomoz.org/blog/how-to-do-a-site-audit
- http://www.seomoz.org/blog/4-ways-to-improve-your-seo-site-audit
- http://www.seomoz.org/blog/seo-site-audits-getting-started
- http://www.distilled.net/blog/seo/do-your-very-own-site-structure-audit/
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What will happen if i manually click on my backlinks placed on other sites using vpn will it increase my linking domain as i am using vpn
will the linking domain of my website increases when i manually click on the backlinks of my website using vpn
International SEO | | calvinkj0 -
Does replacing of external redirects impact SEO?
Previously I have asked about the replacing of internal redirects with actual live pages. The answer is, yes it'll work but may not be huge impact. Now I am concerned with external redirects. We have enough number of external redirecting links. I am thinking to replace them with actual landing pages. Will this improve SEO? Thanks, Satish
International SEO | | vtmoz0 -
Any Idea for International SEO in this complex situation?
Hi,
International SEO | | teconsite
a client of mine has a site with a domain name brand.es. They are a furniture manufacturer. They has a well known brand in its sector.
brand.com is registered by a US company. (Completly different activity) This client registered its domain name 10 years ago, and its audience was in Spain.
As it is a .es ccTLD it is directly geotargeted to Spain. 5 years ago, they began to export to other countries, and today they have distributors in a lot of countries like Italy, France, England, Portugal, Germany, and many more... As they are manufacturers and they sell their products to multiple locations worldwide, the language aproach seems to be the more efficient way to reach they users. The problem is that they are using a ccTLD domain brand.es, beacuse the .com domain was registered.
Actually the international organic traffic is very poor, mostly related to queries with the brand name. My question:
Is it possible to do international seo with a geotargeted domain .es?
Should they register a .com that doesn't match exactly their brand name? (it is a little difficult, beacause brandfurniture.com would be good for England, but not for Spain or France. )
Or should they focus their strategy with some ccTLDs for 3 or 4 of the main countries? (Not sure this would be an alternative... too much cost) I know, that in this situation there is no perfect solution, but I would appreciate your opinions.
Any Ideas ?????? Thank you!!0 -
International SEO - Help Make Tuff Decisions
Hey Moz Friends, I need help making a tuff decision. I just finished watching Rands Video here: http://moz.com/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday My website is www.pti-world.com , I'm trying to rank for the term "walk through metal detectors" for other countries. I am currently on the 2nd page in many countries. So here is the big question: Lets say I work hard and get 20 links from U.K. Should I point them to my page that is currently on page 2 in the u.k. ? OR... will I see better rankings if I start a "new" website under a subdirectory and point those 20 links to that new page? We don't have a large budget for this. The companies that are currently ranking in the top positions are "NOT" geotargeting there website from what I can tell (they are using .com domains). What route would you recommend I take??
International SEO | | brandon070 -
Why has there been Massive increase in traffic to my clients .eu site after redirects were initiated?
Hi guys, This is a strange one thats really bugging me. I have a client that redirected their domain to a brand new domain that was already live for the previous two months. I have been trying analyse the data however I can't quite understand why there is a massive increase in visitors from the United States when the old site was redirected. The redirection took place at the beginning of July. It was badly managed in terms of the mapping of 301 redirects however thats not the issue here. The level of traffic is gradually decreasing I imagine due to the high level of bounces. The site in question is an EU funded website for education. The old site in the first 2 weeks of June received around 500 visits from the USA while the new site in the first 2 weeks of July (2 weeks into the redirects) received around 3,000 visits from the USA. The new site had previously received only 300 visits for the same period as the old site in the 1st 2 weeks of June. Any idea why this might be? Thanks Rob
International SEO | | daracreative0 -
SEO for .com vs. .com.au websites
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com. Example: exampledomain.com.au, and exampledomain.com He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com. Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same. Would this be viewed as duplicate content by Google? What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content? Thanks, Greg
International SEO | | gregelwell0 -
Site Spider/ Crawler/ Scraper Software
Short of coding up your own web crawler - does anyone know/ have any experience with a good bit of software to run through all the pages on a single domain? (And potentially on linked domains 1 hop away...) This could be either server or desktop based. Useful capabilities would include: Scraping (x-path parameters) of clicks from homepage (site architecture) http headers Multi threading Use of proxies Robots.txt compliance option csv output Anything else you can think of... Perhaps an oppourtunity for an additional SEOmoz tool here since they do it already! Cheers! Note:
International SEO | | AlexThomas
I've had a look at: Nutch
http://nutch.apache.org/ Heritrix
https://webarchive.jira.com/wiki/display/Heritrix/Heritrix Scrapy
http://doc.scrapy.org/en/latest/intro/overview.html Mozenda (does scraping but doesn't appear extensible..) Any experience/ preferences with these or others?0 -
Site structure for multi-lingual hotel website (subfolder names)
Hi there superMozers! I´ve read a quite a few questions about multi-lingual sites but none answered my doubt / idea, so here it is: I´m re-designing an old website for a hotel in 4 different languages which are all** hosted on the same .com domain** as follows: example.com/english/ for english example.com/espanol/ for **spanish ** example.com/francais/ for french example.com/portugues/ for portuguese While doing keyword search, I have noticed that many travel agencies separate geographical areas by folders, therefor an **agency pomoting beach hotels in South America **will have a structure as follows: travelagency.com/argentina-beach-hotels/ travelagency.com/peru-beach-hotels/ and they list hotels in each folder, therefor benefiting from those keywords to rank ahead of many independent hotels sites from those areas. What **I would like to **do -rather than just naming those folders with the traditional /en/ for english or /fr/ for french etc- is take advantage of this extra language subfolder to_´include´_ important keywords in the name of the subfolders in the following way (supposing the we have a beach hotel in Argentina): example.com/argentina-beach-hotel/ for english example.com/hotel-playa-argentina/ for **spanish ** example.com/hotel-plage-argentine/ for french example.com/hotel-praia-argentina/ for portuguese Note that the same keywords are used in the name of the folder, but translated into the language the subfolders are. In order to make things clear for the search engines I would specify the language in the html for each page. My doubt is whether google or other search engines may consider this as ´stuffing´ although most travel agencies do it in their site structure. Any Mozers have experience with this, any idea on how search engines may react, or if they could penalise the site? Thanks in advance!
International SEO | | underground0