SEO Audit "Hybrid Site"
-
Hi everyone!
I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph
OR
http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en
Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit.
FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool.
Thanks everyone!
Steve
-
Bummer
Wish you luck, though! -
Yep already did the single custom crawl already and the crawl diagnostics turned out pretty useful and was able to convince the marcom team they need to clean their site.
I did ask several times already with their IT team but resistance is strongly felt. Their guys are not really that into SEO, probably due to lack of educating from our part, and third party tools are always looked at with extreme suspicion.
-
Thanks Steve - thrilled to hear it!
Re: the web crawler - it might be an IP-based or a requests/second type issue. The Moz crawl is usually fairly good, but even we get blocked sometimes. If that's the case, you might need to ask their team internally to run it or specifically allow it. You can also try the single custom crawl tool here: http://pro.seomoz.org/tools/crawl-test
-
Thanks Rand! I've actually used both screaming frog and xenu to crawl their site but the thing is they've put some security on their website(s) in such a way that those tools cannot run properly because they kept on asking for login access. Good thing running the test through SEOMoz SEO web crawler does not prove to be as problematic when running via those free crawler tools.
Btw, just want to say you guys are doing a great job here. Lots of valuable insights to learn here/from you guys. Hope the next MozCation will be in Philippines / Singapore. Will make sure I'll attend =D
Cheers!
Steve
-
Hi Steve - sounds like a big challenge (particularly if you can't get access to analytics or WM tools). You could certainly start by getting crawls through SEOmoz PRO just to check for errors/issues/etc. Screaming Frog is also a good tool for this one-off type crawling that doesn't need tracking over time.
There's a few good posts on site audits in particular:
- http://www.seomoz.org/blog/how-to-do-a-site-audit
- http://www.seomoz.org/blog/4-ways-to-improve-your-seo-site-audit
- http://www.seomoz.org/blog/seo-site-audits-getting-started
- http://www.distilled.net/blog/seo/do-your-very-own-site-structure-audit/
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search visibility increase with international SEO
Hi Moz Community, I am wondering if there is any tool and/or any sort of standard increase in search visibility I can assume that we will have with our website if we expand to start targeting Spanish with our site. At the moment we receive about 6000-7000 visits a day with 75% of that coming from the US and UK. I am wondering is there any way to make a rough assumption on visibility that will increase by launching a new Spanish speaking website. It would be a subdirectory, not a subdomain or gTLD. I am struggling to find a concrete answer on this and i'd like to make a semi-accurate forecast of the traffic we can expect based on the increase in search visibility that our Spanish language site will provide us. Thanks
International SEO | | Brian_Dowd0 -
Optimizing for 3 international sites, how to avoid getting into trouble
Hi Guys As a newbie, I want to avoid any penalties or mistakes as possible that will be due to unknown and have taken some steps to educate myself around international sites and multiple domains. our aim was to target new zealand first and then branch out. Whilst we are pondering the NZ site and writing fresh unique articles for the site and the blog. And besides making the currency, language more relevant to these domains, is there anything else I could work on? I thought about making the meta tags different for the home page and adding Australia etc If we are going to spend time growing the site organically I thought I would make the most of spending the time growing all three together.... Any recommendations on how to get started and optimize the 3 alot better? Thanks
International SEO | | edward-may1 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
Naming URL for Russian version of the site
Hi, Our site has two languages: English and Russian. My question is that should I use Cyrillic letters in the URL structure and file naming of the Russian version of the site, as Russian users are searching for information by using Russian words not English words? Thanks in advance, Sam
International SEO | | Awaraman0 -
How to replace my .co.uk site with my .com site in the US Google results
My customer and I are based in the UK. My customer's site, www.blindbolt.co.uk has been around for years. Last year we launched their American site, www.blindboltusa.com. Searching on google.com (tested both via proxy and using the gl=us querystring trick), a search for blind bolt on the US Google returns our www.blindbolt.co.uk site. We would like it to show our www.blindboltusa.com website in US searches. Webmaster tools has the Geographic Target set correctly for each site. Does anyone have any ideas or suggestions please? Thanks.
International SEO | | OffSightIT0 -
Reciprocal Links between my own sites ?
Is is ok to have Reciprocal Links between sites you really own ? We have a website that has been regionalized to 5 countries, using 5 different domains. The content is exclusive for the country but the keywords used might be similar. We have all the domains under the same Analytics account and all of them share the same Adsense code. Can I be penalized by Google for making reciprocal links between them ? Is something usefull for improving the SEO rank or I should avoid doing it ? Thanks in advance
International SEO | | martincad0 -
International SEO: abcJP.com OR abcJapan.com
The ccTLD .jp is not available. What URL should I use instead? MybrandJP.com or MybrandJapan.com *Mybrand is a four-letter acronym
International SEO | | FXDD0 -
Tips for optimizing sites for arabian countries?
I'm going to assist a customer with SEO and we will also have to optimize the project for arabian countries. I'm looking for any helpful tips (links, blog-posts, experiences) like relevant search engines, best practices with keyword translation/localization, impact of mobile search/usage, recommendation for partners/companies... Thank you!
International SEO | | kqkq0
