Unique Product Descriptions Vs. Speedy Launch
-
We are close to launching a new property and are also in the process of writing completely unique product descriptions for every product. This will continue to take a lot of time.
We are debating the following two options:
A. Launch soon with about 10-15% of descriptions being very unique and the rest being standard (mostly manufacture supplied). Then continue to update product content as we complete new fresh descriptions.
B. Wait to launch until everything is unique. This will probably set us back 2 Months.
We of course would like to go live sooner than later, but don't want to jeopardize anything as it pertains to rankings. The fear internally with launching now is that product pages get crawled, but don't make our best 1st impression with the engines. The counter argument is that it doesn't matter much, pages will get crawled again, and the fresh new content will be considered.
Any inputs on this? Is '1st impression' with Google key, or is there no harm in launching and updating. Everything else is very sound -- architecture, on-site optimization, usability/crawlability etc. It's just the matter of the unique vs. generic product page content.
Many thanks!
-
A 3rd option would be to go live soon, but only with products that have the new unique content created. Then add products as the new descriptions are complete.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Magento product pages - should they have a .php or .html?
Hi all, I'm using a plugin to do some SEO work on my Magento site It says this is an error: Product pages should have a suitable file type extension such as .php or .html I removed .html when I first set up my store because I though it looked more aesthetically pleasing, but does this have a negative effect on SEO? I can't find much information on this matter in my searches. Can anyone shed any light on this? Thank you, Laura
On-Page Optimization | | llj0 -
Duplicate Content, http vs https
Hi All! I just discovered that a client of ours a duplicate content issue. Essentially they have approximately 20 pages that have an http and an https version. Is there a better way to handle this than a simple 301? Regards, Frank
On-Page Optimization | | FrankSweeney0 -
URL SEO: Better directory structure vs. exact keyword phrase
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york". Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.: www.abc.com/en/properties/new-york/rental OR www.abc.com/en/rental-properties-in-new-york Which will help the page rank higher (given all other things on the page are exactly the same)? Thanks!
On-Page Optimization | | MH190 -
Pages vs Posts
What are your thoughts on pages vs posts? I am setting up a new blog for a client but not sure how to structure the content. I may just do posts or a whole bunch of page listed down the sidebar. It seems like my pages always rank better than my posts. Has anyone else noticed this? Could it be because of the dates tied posts?
On-Page Optimization | | SixTwoInteractive0 -
Why would meta description text get added to the meta HTTP-EQUIV tag?
For one of my clients, the people coding the site added the meta description content to the HTTP-EQUIV tag as part of the "name" attribute. Curious if anyone has seen this practice before?! I notified them that the description meta tag was not coded properly -- the search engines do not interpret the "name" attribute and the text that is in it. Anyway, It looks like: **<meta http-equiv="<a class="attribute-value">Content-Type</a>" content="<a class="attribute-value">text/html; charset=utf-8</a>" name="... <a class="attribute-value">and services. ... .</a>" />**
On-Page Optimization | | alankoen1230 -
Do I need a unique post meta description
Just wondering what the best practise is for unique meta desriptions on blogs. When I post a blog on my wordpress, clicking the title takes you to an individual page with that blog on it. I understand how important the title tag is on this page but when I create a meta description: a) is it useful? b) Should it be unique or is it ok to copy part of the post and insert that as the meta tag? Thanks
On-Page Optimization | | acs1111 -
Multiple silos/products/landing pages. How to design the root page for conversion?
Hi everyone, First post. Tried a few awkward searches on the topic but I must be using bad keywords. I'm re-designing a site that has multiple products and matching multiple audiences. This means we have multiple sillos for multiple groups of keywords with the supporting pages for each silo landing page. Currently I'm working on updating the look and text of those landing pages for each silo to increase conversion. This leaves me with the root web page. We get quite a lot of search traffic from people searching our brand name - so this results in clicks straight through to our root domain. There are no product specific landing pages because it could be any one of the 3-5 different personas we have hitting the site from that source. Does anyone have any good examples of where a site has had multiple products and needed to segregate their audience on a root top page? I'd like to see some examples and hear peoples thoughts. At the moment I'm thinking I need to fill that page up with trust factors as to why people should use us as a company, along with navigational elements in relation to each and every product so they can click through to the proper landing page. The main way I can see on executing that is to have a rotating banner with the same tag line "this is what we do" but be alternating between banners relating to each product.. with their own click through button to go to the respective landing page. Thoughts anyone? Example of sites doing this well?
On-Page Optimization | | specific0